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+0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"category\";a:7:{i:0;a:5:{s:4:\"data\";s:4:\"Blog\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:1;a:5:{s:4:\"data\";s:8:\"SEO Tips\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:2;a:5:{s:4:\"data\";s:32:\"how to add local business schema\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:3;a:5:{s:4:\"data\";s:21:\"local business schema\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:4;a:5:{s:4:\"data\";s:9:\"local seo\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:5;a:5:{s:4:\"data\";s:13:\"schema markup\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:6;a:5:{s:4:\"data\";s:15:\"structured data\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:28:\"https://aioseo.com/?p=152229\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:11:\"isPermaLink\";s:5:\"false\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:445:\"<p>Would you like to know how to add Local Business schema in WordPress? If you run a service-based or brick-and-mortar business, adding Local Business schema will help you rank for local searches and drive foot traffic to your business. In&#8230;</p>\nThe post <a href=\"https://aioseo.com/how-to-add-local-business-schema-in-wordpress/\">How to Add Local Business Schema in WordPress</a> first appeared on <a href=\"https://aioseo.com\">AIOSEO</a>.\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:11:\"Kato Nkhoma\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:40:\"http://purl.org/rss/1.0/modules/content/\";a:1:{s:7:\"encoded\";a:1:{i:0;a:5:{s:4:\"data\";s:26313:\"<p>Would you like to know how to add Local Business schema in WordPress?</p>\n\n\n\n<p>If you run a service-based or brick-and-mortar business, adding Local Business schema will help you rank for local searches and drive foot traffic to your business.</p>\n\n\n\n<p>In this article, we’ll show you how to add Local Business schema to your WordPress site, even if you don’t have any coding knowledge.</p>\n\n\n\n<div class=\"is-layout-flow wp-block-group aioseo-table-of-contents has-theme-info-background-color has-background\"><div class=\"wp-block-group__inner-container\">\n<p>In This Article</p>\n\n\n\n<div class=\"wp-block-aioseo-table-of-contents\"><ul><li><a href=\"#aioseo-what-is-local-business-schema-markup\">What is Local Business Schema Markup?</a><ul><li><a href=\"#aioseo-why-local-business-schema-is-important\">Why Local Business Schema is Important</a></li></ul></li><li><a href=\"#aioseo-how-to-add-local-business-schema-in-wordpress\">How to Add Local Business Schema in WordPress</a><ul><li><a href=\"#aioseo-step-1-install-all-in-one-seo-aioseo\">Step 1. Install All In One SEO (AIOSEO)</a></li><li><a href=\"#aioseo-step-2-add-location-schema-single-location-business\">Step 2: Add Location Schema (Single Location Business)</a></li><li><a href=\"#aioseo-step-3-add-location-schema-multiple-location-business\">Step 3: Add Location Schema (Multiple Location Business)</a><ul><li><a href=\"#aioseo-1-locations-permalink\">1. Locations Permalink</a></li><li><a href=\"#aioseo-2-locations-category-permalink\">2. Locations Category Permalink</a></li><li><a href=\"#aioseo-3-enhanced-search\">3. Enhanced Search</a></li><li><a href=\"#aioseo-4-custom-admin-labels\">4. Custom Admin Labels</a></li></ul></li><li><a href=\"#aioseo-step-4-add-opening-hours\">Step 4: Add Opening Hours</a></li><li><a href=\"#aioseo-step-5-add-google-maps\">Step 5: Add Google Maps</a></li></ul></li></ul></div>\n</div></div>\n\n\n\n<h2 id=\"aioseo-what-is-local-business-schema-markup\">What is Local Business Schema Markup?</h2>\n\n\n\n<p>Schema markup, or structured data, is a semantic language that helps search engines better understand your content. It involves using tags that give search engines more context about your pages or posts.</p>\n\n\n\n<p>Local Business schema, therefore, refers to the schema type you add to your website to help search engines better identify your business, the products or services you provide, and your location.</p>\n\n\n\n<div class=\"wp-block-aioseo-theme-notice-box\" role=\"alert\">\n<p>Note: Local Business schema markup is ONLY output in the homepage source code, as per Schema.org requirements.</p>\n</div>\n\n\n\n<h3 id=\"aioseo-why-local-business-schema-is-important\">Why Local Business Schema is Important</h3>\n\n\n\n<p>The biggest advantage of adding Local Business schema to your site is it helps boost your local SEO. As a result, you get to rank for relevant local searches related to your business. Another reason is that it helps search engines generate rich snippets for your search listings. </p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"702\" height=\"416\" src=\"https://aioseo.com/wp-content/uploads/2023/01/local-business-schema-pizza-snippet.png\" alt=\"Local Business schema helps you  generate location specific rich snippets for your search listings.\" class=\"wp-image-155336\" srcset=\"https://aioseo.com/wp-content/uploads/2023/01/local-business-schema-pizza-snippet.png 702w, https://aioseo.com/wp-content/uploads/2023/01/local-business-schema-pizza-snippet-300x178.png 300w, https://aioseo.com/wp-content/uploads/2023/01/local-business-schema-pizza-snippet-600x356.png 600w\" sizes=\"(max-width: 702px) 100vw, 702px\" /></figure>\n\n\n\n<p>Rich snippets are search listings that offer searchers more information, resulting in higher organic clickthrough rates (CTRs).</p>\n\n\n\n<p>Check out this step-by-step guide for other <a href=\"https://aioseo.com/how-to-add-rich-snippets-to-wordpress/\" title=\"How to Add Rich Snippets to WordPress (The Easy Way)\">tips on generating rich snippets</a>.</p>\n\n\n\n<h2 id=\"aioseo-how-to-add-local-business-schema-in-wordpress\">How to Add Local Business Schema in WordPress</h2>\n\n\n\n<p>Ready to add Local Business schema to your site and boost your local SEO?</p>\n\n\n\n<p>Let’s get started.</p>\n\n\n\n<h3 id=\"aioseo-step-1-install-all-in-one-seo-aioseo\">Step 1. Install All In One SEO (AIOSEO)</h3>\n\n\n\n<p>The first step to adding Local Business schema to WordPress is installing a powerful SEO plugin like <a href=\"https://aioseo.com/pricing/\" title=\"Pricing\">All In One SEO</a> AIOSEO.</p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"700\" height=\"311\" src=\"https://aioseo.com/wp-content/uploads/2023/01/aioseo.png\" alt=\"AIOSEO is the best plugin to help you know how to add local business schema.\" class=\"wp-image-151544\" srcset=\"https://aioseo.com/wp-content/uploads/2023/01/aioseo.png 700w, https://aioseo.com/wp-content/uploads/2023/01/aioseo-300x133.png 300w, https://aioseo.com/wp-content/uploads/2023/01/aioseo-600x267.png 600w\" sizes=\"(max-width: 700px) 100vw, 700px\" /></figure>\n\n\n\n<p><a href=\"https://aioseo.com/pricing/\" title=\"Pricing\">AIOSEO</a> is the best WordPress SEO plugin on the market. Over 3 million savvy website owners and marketers trust the plugin to help them dominate <a href=\"https://aioseo.com/what-are-serps/\" title=\"What Are SERPs (And Why Are they Important to SEO)?\">search engine results pages</a> (SERPs) and drive relevant traffic to their sites. This is because the plugin has many <a href=\"https://aioseo.com/features/\" title=\"Features\">powerful SEO features</a> and modules to help you optimize your website for search engines and users.</p>\n\n\n\n<p>One of the features many local businesses rave about is the Local SEO module.</p>\n\n\n\n<p>This powerful module is designed to help you rank your website and content for local searches, resulting in more business for your brand.</p>\n\n\n\n<p>For step-by-step instructions on how to install AIOSEO, check out our <a href=\"https://aioseo.com/docs/installing-all-in-one-seo-pro/\" title=\"Installing All in One SEO Pro\">installation guide</a>.</p>\n\n\n\n<h3 id=\"aioseo-step-2-add-location-schema-single-location-business\">Step 2: Add Location Schema (Single Location Business)</h3>\n\n\n\n<p>Once you’ve installed AIOSEO, the next step to adding Local Business schema is to add your business and location information. To do that, go to the <strong>AIOSEO menu » Local SEO</strong>. This will open a page where you can input your location and business information.</p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"702\" height=\"182\" src=\"https://aioseo.com/wp-content/uploads/2023/01/local-business-schema-1.png\" alt=\"\" class=\"wp-image-155353\" srcset=\"https://aioseo.com/wp-content/uploads/2023/01/local-business-schema-1.png 702w, https://aioseo.com/wp-content/uploads/2023/01/local-business-schema-1-300x78.png 300w, https://aioseo.com/wp-content/uploads/2023/01/local-business-schema-1-600x156.png 600w\" sizes=\"(max-width: 702px) 100vw, 702px\" /></figure>\n\n\n\n<p>One of the first things you’ll have to add is to indicate whether your business is a single or multiple-location business. </p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"702\" height=\"456\" src=\"https://aioseo.com/wp-content/uploads/2023/01/local-business-schema-multiple-locations.png\" alt=\"AIOSEO enables you to add schema for single and multiple locations.\" class=\"wp-image-155356\" srcset=\"https://aioseo.com/wp-content/uploads/2023/01/local-business-schema-multiple-locations.png 702w, https://aioseo.com/wp-content/uploads/2023/01/local-business-schema-multiple-locations-300x195.png 300w, https://aioseo.com/wp-content/uploads/2023/01/local-business-schema-multiple-locations-600x390.png 600w\" sizes=\"(max-width: 702px) 100vw, 702px\" /></figure>\n\n\n\n<p>If yours is a single-location business, leave the <strong>Multiple Locations</strong> toggle set to <strong>No</strong>.&nbsp;</p>\n\n\n\n<p>You can also choose whether you want your location information to be displayed as a:</p>\n\n\n\n<ul><li>Gutenberg Block</li><li>Shortcode</li><li>Widget</li><li>PHP code</li></ul>\n\n\n\n<p>Next, add other business information like name, logo (image), business type, and address.</p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"702\" height=\"468\" src=\"https://aioseo.com/wp-content/uploads/2023/01/local-business-schema-business-info-1.png\" alt=\"You can add business information like name, logo (image), business type, and address\" class=\"wp-image-155358\" srcset=\"https://aioseo.com/wp-content/uploads/2023/01/local-business-schema-business-info-1.png 702w, https://aioseo.com/wp-content/uploads/2023/01/local-business-schema-business-info-1-300x200.png 300w, https://aioseo.com/wp-content/uploads/2023/01/local-business-schema-business-info-1-600x400.png 600w\" sizes=\"(max-width: 702px) 100vw, 702px\" /></figure>\n\n\n\n<p>You can also add other information like a map of your location (more on this in a moment), contact information, VAT and Tax IDs, payment information, and the areas you serve.</p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"702\" height=\"524\" src=\"https://aioseo.com/wp-content/uploads/2023/01/local-business-schema-business-info-2.png\" alt=\"You can also add other information like a map of your location, contact information, VAT and Tax IDs, payment information, and more.\" class=\"wp-image-155360\" srcset=\"https://aioseo.com/wp-content/uploads/2023/01/local-business-schema-business-info-2.png 702w, https://aioseo.com/wp-content/uploads/2023/01/local-business-schema-business-info-2-300x224.png 300w, https://aioseo.com/wp-content/uploads/2023/01/local-business-schema-business-info-2-600x448.png 600w\" sizes=\"(max-width: 702px) 100vw, 702px\" /></figure>\n\n\n\n<p> Once you’ve filled in these fields, click the <strong>Save Changes</strong> button.</p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"702\" height=\"371\" src=\"https://aioseo.com/wp-content/uploads/2023/01/local-business-schema-save-info.png\" alt=\" Once you’ve filled in your business information, click the Save Changes button\" class=\"wp-image-155362\" srcset=\"https://aioseo.com/wp-content/uploads/2023/01/local-business-schema-save-info.png 702w, https://aioseo.com/wp-content/uploads/2023/01/local-business-schema-save-info-300x159.png 300w, https://aioseo.com/wp-content/uploads/2023/01/local-business-schema-save-info-600x317.png 600w\" sizes=\"(max-width: 702px) 100vw, 702px\" /></figure>\n\n\n\n<p>AIOSEO will save this information to your Local Business schema.</p>\n\n\n\n<h3 id=\"aioseo-step-3-add-location-schema-multiple-location-business\">Step 3: Add Location Schema (Multiple Location Business)</h3>\n\n\n\n<p>If you run a multi-location business, you can add all your locations to your Local Business schema. To do so, you must set the <strong>Multiple Locations</strong> toggle to <strong>Yes</strong>.</p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"702\" height=\"445\" src=\"https://aioseo.com/wp-content/uploads/2023/01/local-business-schema-multiple-locations-1.png\" alt=\"You add Local Business schema for multiple locations, set the Multiple Locations toggle to Yes.\" class=\"wp-image-155364\" srcset=\"https://aioseo.com/wp-content/uploads/2023/01/local-business-schema-multiple-locations-1.png 702w, https://aioseo.com/wp-content/uploads/2023/01/local-business-schema-multiple-locations-1-300x190.png 300w, https://aioseo.com/wp-content/uploads/2023/01/local-business-schema-multiple-locations-1-600x380.png 600w\" sizes=\"(max-width: 702px) 100vw, 702px\" /></figure>\n\n\n\n<p>Again, you can choose whether you want your location information to be displayed as a:</p>\n\n\n\n<ul><li>Gutenberg Block</li><li>Shortcode</li><li>Widget</li><li>PHP code</li></ul>\n\n\n\n<p>After clicking <strong>Yes</strong> on the <strong>Multiple Locations</strong> toggle, click on <strong>Save Changes,</strong> and AIOSEO will create a new post type called <strong>Locations</strong> which you’ll see in the WordPress menu.</p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"700\" height=\"544\" src=\"https://aioseo.com/wp-content/uploads/2023/01/local-business-schema-locations-wp-admin.png\" alt=\"When setting Local Business schema for multiple locations, AIOSEO will create a new post type called Locations which you’ll see in the WordPress menu.\" class=\"wp-image-155366\" srcset=\"https://aioseo.com/wp-content/uploads/2023/01/local-business-schema-locations-wp-admin.png 700w, https://aioseo.com/wp-content/uploads/2023/01/local-business-schema-locations-wp-admin-300x233.png 300w, https://aioseo.com/wp-content/uploads/2023/01/local-business-schema-locations-wp-admin-600x466.png 600w\" sizes=\"(max-width: 700px) 100vw, 700px\" /></figure>\n\n\n\n<p>This is where you’ll add your different locations by clicking on the <strong>Add New</strong> option.</p>\n\n\n\n<p>Doing so will open a page in editor mode, allowing you to add another location.</p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"701\" height=\"273\" src=\"https://aioseo.com/wp-content/uploads/2023/01/local-business-schema-sawgrass.png\" alt=\"Example of of a Locations page.\" class=\"wp-image-155367\" srcset=\"https://aioseo.com/wp-content/uploads/2023/01/local-business-schema-sawgrass.png 701w, https://aioseo.com/wp-content/uploads/2023/01/local-business-schema-sawgrass-300x117.png 300w, https://aioseo.com/wp-content/uploads/2023/01/local-business-schema-sawgrass-600x234.png 600w\" sizes=\"(max-width: 701px) 100vw, 701px\" /></figure>\n\n\n\n<p>You can then add an <strong>AIOSEO &#8211; Local Business Info</strong> block to pull your location data.</p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"701\" height=\"358\" src=\"https://aioseo.com/wp-content/uploads/2023/01/local-business-schema-location-block.png\" alt=\"Add an AIOSEO Local Business Info block.\" class=\"wp-image-155369\" srcset=\"https://aioseo.com/wp-content/uploads/2023/01/local-business-schema-location-block.png 701w, https://aioseo.com/wp-content/uploads/2023/01/local-business-schema-location-block-300x153.png 300w, https://aioseo.com/wp-content/uploads/2023/01/local-business-schema-location-block-600x306.png 600w\" sizes=\"(max-width: 701px) 100vw, 701px\" /></figure>\n\n\n\n<p>After adding your additional locations, you’ll also have to configure your advanced location settings, which are broken down into 4 sections:</p>\n\n\n\n<h4 id=\"aioseo-1-locations-permalink\">1. Locations Permalink</h4>\n\n\n\n<p> This is where you can view the permalink format that AIOSEO will use for your locations.</p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"702\" height=\"297\" src=\"https://aioseo.com/wp-content/uploads/2023/01/local-business-schema-permalink-settings.png\" alt=\"You can customize the Locations Permalink by checking the Use custom slug check box.\" class=\"wp-image-155371\" srcset=\"https://aioseo.com/wp-content/uploads/2023/01/local-business-schema-permalink-settings.png 702w, https://aioseo.com/wp-content/uploads/2023/01/local-business-schema-permalink-settings-300x127.png 300w, https://aioseo.com/wp-content/uploads/2023/01/local-business-schema-permalink-settings-600x254.png 600w\" sizes=\"(max-width: 702px) 100vw, 702px\" /></figure>\n\n\n\n<p>If you want to customize the <strong>Locations Permalink</strong>, check the <strong>Use custom slug</strong> check box. A field will be displayed where you can enter your custom slug to replace the word <strong>location</strong> in the locations permalink.</p>\n\n\n\n<h4 id=\"aioseo-2-locations-category-permalink\">2. Locations Category Permalink</h4>\n\n\n\n<p>The <strong>Locations Category Permalink</strong> field shows the permalink format All in One SEO will use for your location categories.</p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"702\" height=\"376\" src=\"https://aioseo.com/wp-content/uploads/2023/01/local-business-schema-location-category.png\" alt=\"Customize the Locations Category Permalink by checking the Use custom category slug check box.\" class=\"wp-image-155372\" srcset=\"https://aioseo.com/wp-content/uploads/2023/01/local-business-schema-location-category.png 702w, https://aioseo.com/wp-content/uploads/2023/01/local-business-schema-location-category-300x161.png 300w, https://aioseo.com/wp-content/uploads/2023/01/local-business-schema-location-category-600x321.png 600w\" sizes=\"(max-width: 702px) 100vw, 702px\" /></figure>\n\n\n\n<p>You can customize the <strong>Locations Category Permalink</strong> by checking the <strong>Use custom category slug</strong> check box. A field will be displayed where you can enter your own slug to replace the <strong>locations-category</strong> slug.</p>\n\n\n\n<h4 id=\"aioseo-3-enhanced-search\">3. Enhanced Search</h4>\n\n\n\n<p>Next, you’ll see the <strong>Enhanced Search</strong> setting. Setting it to <strong>Off</strong> means your locations won’t appear in search results on your site.</p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"702\" height=\"258\" src=\"https://aioseo.com/wp-content/uploads/2023/01/local-business-schema-enhanced-search.png\" alt=\"The Enhanced search function helps you control whether all other locations appear in search or not.\" class=\"wp-image-155377\" srcset=\"https://aioseo.com/wp-content/uploads/2023/01/local-business-schema-enhanced-search.png 702w, https://aioseo.com/wp-content/uploads/2023/01/local-business-schema-enhanced-search-300x110.png 300w, https://aioseo.com/wp-content/uploads/2023/01/local-business-schema-enhanced-search-600x221.png 600w\" sizes=\"(max-width: 702px) 100vw, 702px\" /></figure>\n\n\n\n<p>However, setting the toggle to <strong>On</strong> results in your locations being included in search results on your site. Switching the <strong>Enhanced Search</strong> toggle to <strong>On</strong> also displays an additional setting, the <strong>Enhanced Search – Excerpt</strong>. You can turn the toggle to <strong>On</strong> if you want location addresses to appear in search results on your site.</p>\n\n\n\n<h4 id=\"aioseo-4-custom-admin-labels\">4. Custom Admin Labels</h4>\n\n\n\n<p><strong>Custom Admin Labels</strong> enable you to control what the menu item for <strong>Locations</strong> is called.</p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"702\" height=\"337\" src=\"https://aioseo.com/wp-content/uploads/2023/01/local-business-schema-custom-admin-labels.png\" alt=\"Custom Admin Labels enable you to control what the menu item for Locations is called.\" class=\"wp-image-155376\" srcset=\"https://aioseo.com/wp-content/uploads/2023/01/local-business-schema-custom-admin-labels.png 702w, https://aioseo.com/wp-content/uploads/2023/01/local-business-schema-custom-admin-labels-300x144.png 300w, https://aioseo.com/wp-content/uploads/2023/01/local-business-schema-custom-admin-labels-600x288.png 600w\" sizes=\"(max-width: 702px) 100vw, 702px\" /></figure>\n\n\n\n<p>If you want to call <strong>Locations</strong> something different in the WordPress Admin area, then enter the new single and plural labels here. For example, if we choose “Greater Florida” as our custom label and click <strong>Save Changes</strong>, that’s what we’ll have in the WordPress admin area instead of <strong>Locations</strong>.</p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"702\" height=\"319\" src=\"https://aioseo.com/wp-content/uploads/2023/01/local-business-schema-custom-label.png\" alt=\"If you want to call Locations something different in the WordPress Admin area, then enter the new single and plural labels here.\" class=\"wp-image-155378\" srcset=\"https://aioseo.com/wp-content/uploads/2023/01/local-business-schema-custom-label.png 702w, https://aioseo.com/wp-content/uploads/2023/01/local-business-schema-custom-label-300x136.png 300w, https://aioseo.com/wp-content/uploads/2023/01/local-business-schema-custom-label-600x273.png 600w\" sizes=\"(max-width: 702px) 100vw, 702px\" /></figure>\n\n\n\n<h3 id=\"aioseo-step-4-add-opening-hours\">Step 4: Add Opening Hours</h3>\n\n\n\n<p>The next step to adding Local Business schema is to add your business hours. To do that, go to the <strong>AIOSEO menu » Local SEO » Opening Hours.</strong> This will open a window where you can add your opening hours.</p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"702\" height=\"549\" src=\"https://aioseo.com/wp-content/uploads/2023/01/local-business-schema-opening-hours-1.png\" alt=\"The Open Hours tab enables you to output Opening Hours schema markup.\" class=\"wp-image-155381\" srcset=\"https://aioseo.com/wp-content/uploads/2023/01/local-business-schema-opening-hours-1.png 702w, https://aioseo.com/wp-content/uploads/2023/01/local-business-schema-opening-hours-1-300x235.png 300w, https://aioseo.com/wp-content/uploads/2023/01/local-business-schema-opening-hours-1-600x469.png 600w\" sizes=\"(max-width: 702px) 100vw, 702px\" /></figure>\n\n\n\n<p>Set the <strong>Show Opening Hours</strong> toggle to <strong>Yes,</strong> and you’ll be presented with options for displaying your opening hours. Again, you can use a Gutenberg block, short code, widget, or PHP code.</p>\n\n\n\n<div class=\"wp-block-aioseo-theme-notice-box\" role=\"alert\">\n<p>Note: Opening Hours Schema markup is ONLY output in the homepage source code, as per Schema.org requirements.</p>\n</div>\n\n\n\n<p>Next, you’ll see the <strong>Labels</strong> section. This is where you can set the text to be displayed when you’ve set opening hours for any day to either <strong>Open 24h</strong> or <strong>Closed</strong>. </p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"702\" height=\"393\" src=\"https://aioseo.com/wp-content/uploads/2023/01/local-business-schema-opening-hours-settings.png\" alt=\"You can configure the display settings of your Opening Hours. \" class=\"wp-image-155384\" srcset=\"https://aioseo.com/wp-content/uploads/2023/01/local-business-schema-opening-hours-settings.png 702w, https://aioseo.com/wp-content/uploads/2023/01/local-business-schema-opening-hours-settings-300x168.png 300w, https://aioseo.com/wp-content/uploads/2023/01/local-business-schema-opening-hours-settings-600x336.png 600w\" sizes=\"(max-width: 702px) 100vw, 702px\" /></figure>\n\n\n\n<p>If your business is open 24 hours, you can set the toggle to <strong>Open 24/7,</strong> and that’s it. You’ve added business hours to your Local Business schema.</p>\n\n\n\n<p>However, if your business has set operating hours, the next step is to choose whether to change the time format to <strong>24H format</strong>. To do that, set the <strong>Use</strong> <strong>24H format</strong> toggle to on.</p>\n\n\n\n<p>Next, set your operating hours by clicking on the days and hours you’re open and those you’re closed.</p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"702\" height=\"412\" src=\"https://aioseo.com/wp-content/uploads/2023/01/local-business-schema-hours.png\" alt=\"Set your operating hours by clicking the days and hours you\'re open.\" class=\"wp-image-155383\" srcset=\"https://aioseo.com/wp-content/uploads/2023/01/local-business-schema-hours.png 702w, https://aioseo.com/wp-content/uploads/2023/01/local-business-schema-hours-300x176.png 300w, https://aioseo.com/wp-content/uploads/2023/01/local-business-schema-hours-600x352.png 600w\" sizes=\"(max-width: 702px) 100vw, 702px\" /></figure>\n\n\n\n<p>Once you’re done, click <strong>Save Changes,</strong> and your operating hours will be set.</p>\n\n\n\n<h3 id=\"aioseo-step-5-add-google-maps\">Step 5: Add Google Maps</h3>\n\n\n\n<p>The final step to setting your Local Business schema is adding Google Maps so you can visually display your location. To do that, go to the <strong>AIOSEO menu » Local SEO » Maps</strong>. </p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"702\" height=\"349\" src=\"https://aioseo.com/wp-content/uploads/2023/01/local-business-schema-google-api.png\" alt=\"AIOSEO allows you to add a Google Maps API key so you can embed Google Maps on your site.\" class=\"wp-image-155385\" srcset=\"https://aioseo.com/wp-content/uploads/2023/01/local-business-schema-google-api.png 702w, https://aioseo.com/wp-content/uploads/2023/01/local-business-schema-google-api-300x149.png 300w, https://aioseo.com/wp-content/uploads/2023/01/local-business-schema-google-api-600x298.png 600w\" sizes=\"(max-width: 702px) 100vw, 702px\" /></figure>\n\n\n\n<p>You’ll have to add a Google Maps API key in the <strong>API Key</strong> field for search engines to render your map.</p>\n\n\n\n<p>For step-by-step instructions on adding a Google maps API key, <a href=\"https://aioseo.com/docs/how-to-create-a-google-maps-api-key/\" title=\"How to Create a Google Maps API Key\">check out this guide</a>.</p>\n\n\n\n<p>Once done, click <strong>Save Changes</strong>.</p>\n\n\n\n<p>And that’s it!</p>\n\n\n\n<p>You’ve now added Local Business schema to your WordPress site, complete with a visual map of your location.</p>\n\n\n\n<p>We hope this post helped you learn how to add Local Business schema in WordPress. You may also want to check out other articles on our blog, like <a href=\"https://aioseo.com/how-to-set-up-seo-for-different-languages-and-countries/\" title=\"How to Properly Set Up SEO for Different Languages and Countries\">how to set up SEO for different languages</a> and <a href=\"https://aioseo.com/how-to-easily-find-and-fix-orphan-pages-in-wordpress/\" title=\"How to Easily Find and Fix Orphan Pages in WordPress\">how to easily find and fix orphan pages in WordPress</a>.</p>\n\n\n\n<p>If you found this article helpful, then please subscribe to our <a href=\"https://www.youtube.com/c/AIOSEO\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">YouTube Channel</a>. You’ll find many more helpful tutorials there. You can also follow us on <a href=\"https://twitter.com/aioseopack\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Twitter</a>, <a href=\"https://www.linkedin.com/company/aioseo/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">LinkedIn</a>, or <a href=\"https://facebook.com/aioseopack/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Facebook</a> to stay in the loop.</p>The post <a href=\"https://aioseo.com/how-to-add-local-business-schema-in-wordpress/\">How to Add Local Business Schema in WordPress</a> first appeared on <a href=\"https://aioseo.com\">AIOSEO</a>.\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:36:\"http://wellformedweb.org/CommentAPI/\";a:1:{s:10:\"commentRss\";a:1:{i:0;a:5:{s:4:\"data\";s:70:\"https://aioseo.com/how-to-add-local-business-schema-in-wordpress/feed/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:38:\"http://purl.org/rss/1.0/modules/slash/\";a:1:{s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:1:\"0\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:1;a:6:{s:4:\"data\";s:85:\"\n		\n		\n					\n		\n		\n		\n				\n		\n		\n		\n		\n		\n\n					\n										\n					\n					\n			\n		\n		\n			\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:5:{s:0:\"\";a:7:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:58:\"How to Add Author Schema in WordPress (Beginner’s Guide)\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:138:\"https://aioseo.com/how-to-add-author-schema-in-wordpress/?utm_source=rss&utm_medium=rss&utm_campaign=how-to-add-author-schema-in-wordpress\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:65:\"https://aioseo.com/how-to-add-author-schema-in-wordpress/#respond\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Tue, 24 Jan 2023 15:51:25 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"category\";a:5:{i:0;a:5:{s:4:\"data\";s:4:\"Blog\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:1;a:5:{s:4:\"data\";s:8:\"SEO Tips\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:2;a:5:{s:4:\"data\";s:13:\"author schema\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:3;a:5:{s:4:\"data\";s:20:\"author schema markup\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:4;a:5:{s:4:\"data\";s:24:\"how to add author schema\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:28:\"https://aioseo.com/?p=153737\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:11:\"isPermaLink\";s:5:\"false\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:419:\"<p>Would you like an easy way to add author schema in WordPress? Did you know you can click a few buttons to get author schema applied to all content on your site? The schema can even be automatically added to&#8230;</p>\nThe post <a href=\"https://aioseo.com/how-to-add-author-schema-in-wordpress/\">How to Add Author Schema in WordPress (Beginner’s Guide)</a> first appeared on <a href=\"https://aioseo.com\">AIOSEO</a>.\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:15:\"Sherrie Gossett\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:40:\"http://purl.org/rss/1.0/modules/content/\";a:1:{s:7:\"encoded\";a:1:{i:0;a:5:{s:4:\"data\";s:24412:\"<p>Would you like an easy way to add author schema in WordPress?</p>\n\n\n\n<p>Did you know you can click a few buttons to get author schema applied to all content on your site? The schema can even be automatically added to new posts that you create.</p>\n\n\n\n<p>This step-by-step tutorial will show you how to use a plugin to automatically add author schema to your WordPress posts.</p>\n\n\n\n<p><strong>What you&#8217;ll need</strong>: The <a href=\"https://aioseo.com/pricing/\" title=\"\">All in One SEO (AIOSEO) plugin</a>.</p>\n\n\n\n<div class=\"is-layout-flow wp-block-group aioseo-table-of-contents has-theme-info-background-color has-background\"><div class=\"wp-block-group__inner-container\">\n<p>In This Article</p>\n\n\n\n<div class=\"wp-block-aioseo-table-of-contents\"><ul><li><a href=\"#aioseo-what-is-author-schema\">What is Author Schema?</a><ul></ul></li><li><a href=\"#aioseo-how-to-get-author-schema-added-automatically-to-posts\">How to Add Author Schema</a><ul><li><a href=\"#aioseo-step-1-download-the-all-in-one-seo-aioseo-plugin\">Step 1: Download the All in One SEO (AIOSEO) Plugin</a></li><li><a href=\"#aioseo-step-2-view-your-posts-schema-settings\">Step 2: View Your Post&#8217;s Schema Settings</a><ul></ul></li></ul></li><li><a href=\"#aioseo-for-advanced-users-custom-schema-markup-and-structured-data-testing\">For Advanced Users</a><ul></ul></li><li><a href=\"#aioseo-whats-next\">What’s Next?</a></li></ul></div>\n</div></div>\n\n\n\n<h2 id=\"aioseo-what-is-author-schema\">What is Author Schema?</h2>\n\n\n\n<p>Author schema helps search engines identify the author of a web page. This code also helps Google differentiate between authors that have similar (or the same) names. (An author can be a person or an organization.)</p>\n\n\n\n<ul><li>An author&#8217;s <em>name</em> tells <em>readers</em> who wrote a page.</li><li>Author <em>schema</em> tells<em> search engines</em> who wrote the article and how they are related to other web entities, such as organizations, creative works, and websites, including <a href=\"https://www.wpbeginner.com/wp-themes/social-media-cheat-sheet-for-wordpress/\" target=\"_blank\" rel=\"noopener\" title=\"\">social media</a>.</li></ul>\n\n\n\n<p>Applying author schema to your articles and announcements is a best practice recommended by Google.</p>\n\n\n\n<h2 id=\"aioseo-why-is-author-schema-important\">Why is Author Schema Important?</h2>\n\n\n\n<p>Article attribution has long been a common practice, but author schema goes beyond attribution.</p>\n\n\n\n<p><strong>Transparency</strong>: Providing author schema helps build a transparent web where users can identify the content source.</p>\n\n\n\n<p><strong>Helping readers and Google</strong>: Author schema done right, includes a URL that links to an identifying page. Google asks that such a URL be included so that they can &#8220;<a href=\"https://developers.google.com/search/docs/appearance/structured-data/article#author-bp\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">better understand who the author is</a>.&#8221;</p>\n\n\n\n<p>It’s helpful to hyperlink the author&#8217;s name on an article to a page that lists all articles written by that person for that site.</p>\n\n\n\n<p>This makes it easy for readers to discover new content that interests them. (The author schema we&#8217;ll cover in this article includes a URL.)</p>\n\n\n\n<p><strong>Accurate search results</strong>: Having author schema applied to articles helps Google deliver relevant search engine results.</p>\n\n\n\n<p>For example, a search for writer Irina Slav returns the author&#8217;s contributor page at OilPrice.com, her LinkedIn profile, and other sites she&#8217;s written for.</p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"625\" src=\"https://aioseo.com/wp-content/uploads/2023/01/irina-slav-author-1024x625.png\" alt=\"irina slav author schema example\" class=\"wp-image-153743\" srcset=\"https://aioseo.com/wp-content/uploads/2023/01/irina-slav-author-1024x625.png 1024w, https://aioseo.com/wp-content/uploads/2023/01/irina-slav-author-300x183.png 300w, https://aioseo.com/wp-content/uploads/2023/01/irina-slav-author-768x469.png 768w, https://aioseo.com/wp-content/uploads/2023/01/irina-slav-author-1536x938.png 1536w, https://aioseo.com/wp-content/uploads/2023/01/irina-slav-author-600x366.png 600w, https://aioseo.com/wp-content/uploads/2023/01/irina-slav-author-98x60.png 98w, https://aioseo.com/wp-content/uploads/2023/01/irina-slav-author-147x90.png 147w, https://aioseo.com/wp-content/uploads/2023/01/irina-slav-author.png 1758w\" sizes=\"100vw\" /></figure>\n\n\n\n<p><strong>Is Author Schema a ranking factor?</strong> While author schema is not directly a ranking factor, poor quality content coupled with a lack of expertise or the absence of author information can harm your rankings.</p>\n\n\n\n<p>This is particularly true if any or all of your content is “YMYL” content.</p>\n\n\n\n<h3 id=\"aioseo-what-are-ymyl-and-e-a-t\">What are YMYL and E-A-T?</h3>\n\n\n\n<p>YMYL is an acronym coined by Google to stand for &#8220;Your Money or Your Life.&#8221; This content typically dispenses advice on major life decisions, like financial investments and trading, safety, or health.</p>\n\n\n\n<p>Google has higher standards for these pages: &#8220;YMYL pages should come from reputable websites and the content should be created with a <em>high level of expertise and authority</em>.&#8221;</p>\n\n\n\n<p>The search engine giant created a related guideline called E-A-T (Expertise &#8211; Authority &#8211; Trustworthiness).</p>\n\n\n\n<p>Browsing the E-A-T information in the<a href=\"https://static.googleusercontent.com/media/guidelines.raterhub.com/en//searchqualityevaluatorguidelines.pdf\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\"> Google Search Quality Evaluator guidelines</a> shows that &#8220;expertise&#8221; need not be formal. Everyday experiences of people (like enduring a disease) are a type of expertise.</p>\n\n\n\n<p>You can communicate this expertise by adding bio information to your authors’ pages.</p>\n\n\n\n<h2 id=\"aioseo-how-to-get-author-schema-added-automatically-to-posts\">How to Get Author Schema Added Automatically to Posts</h2>\n\n\n\n<p>By using a WordPress plugin, you can get author schema (also called &#8220;author markup&#8221;) automatically applied to your posts.</p>\n\n\n\n<p>In our tutorial below, your WordPress posts will also automatically include a link to an author page. This is in keeping with Google&#8217;s recommendations.</p>\n\n\n\n<p>Your author page will be a dedicated page listing all that author&#8217;s articles. Later in this tutorial, we&#8217;ll explain how to add an author bio to this page.</p>\n\n\n\n<h3 id=\"aioseo-step-1-download-the-all-in-one-seo-aioseo-plugin\">Step 1: Download the All in One SEO (AIOSEO) Plugin</h3>\n\n\n\n<p>As the first step, we recommend downloading the <a href=\"https://aioseo.com/pricing/\">All in One SEO (AIOSEO) plugin</a>. It&#8217;s easy to use and includes everything you need to add author schema to a WordPress page.</p>\n\n\n\n<p>All that’s necessary is to install and activate the plugin. By default, it adds an &#8220;Article&#8221; schema to your WordPress posts, including the author schema.</p>\n\n\n\n<p>Currently, more than 3 million people are using the plugin, and it has high ratings on WordPress.org.</p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"471\" src=\"https://aioseo.com/wp-content/uploads/2022/12/2-aioseo-homepage-1024x471.png\" alt=\"aioseo homepage\" class=\"wp-image-146993\" srcset=\"https://aioseo.com/wp-content/uploads/2022/12/2-aioseo-homepage-1024x471.png 1024w, https://aioseo.com/wp-content/uploads/2022/12/2-aioseo-homepage-300x138.png 300w, https://aioseo.com/wp-content/uploads/2022/12/2-aioseo-homepage-768x353.png 768w, https://aioseo.com/wp-content/uploads/2022/12/2-aioseo-homepage-600x276.png 600w, https://aioseo.com/wp-content/uploads/2022/12/2-aioseo-homepage.png 1390w\" sizes=\"100vw\" /></figure>\n\n\n\n<p>This SEO plugin includes everything you need (other than content) to maximize search traffic to your site.</p>\n\n\n\n<h3 id=\"aioseo-step-2-view-your-posts-schema-settings\">Step 2: View Your Post&#8217;s Schema Settings</h3>\n\n\n\n<p>In the WordPress editor, navigate to a post.</p>\n\n\n\n<ol><li>In the upper right-hand corner, click on the <strong>AIOSEO button.</strong> That will open the AIOSEO settings.</li><li>Next, click on <strong>Schema</strong>.</li></ol>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"549\" src=\"https://aioseo.com/wp-content/uploads/2023/01/aioseo-settings-1024x549.png\" alt=\"\" class=\"wp-image-153746\" srcset=\"https://aioseo.com/wp-content/uploads/2023/01/aioseo-settings-1024x549.png 1024w, https://aioseo.com/wp-content/uploads/2023/01/aioseo-settings-300x161.png 300w, https://aioseo.com/wp-content/uploads/2023/01/aioseo-settings-768x412.png 768w, https://aioseo.com/wp-content/uploads/2023/01/aioseo-settings-600x322.png 600w, https://aioseo.com/wp-content/uploads/2023/01/aioseo-settings-112x60.png 112w, https://aioseo.com/wp-content/uploads/2023/01/aioseo-settings-168x90.png 168w, https://aioseo.com/wp-content/uploads/2023/01/aioseo-settings.png 1198w\" sizes=\"100vw\" /></figure>\n\n\n\n<p>You&#8217;ll see that the &#8220;Article&#8221; schema has been automatically applied to your post. (<em>Remember, this schema includes the author schema</em>.)</p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"533\" src=\"https://aioseo.com/wp-content/uploads/2023/01/aioseo-schema-in-use-1024x533.png\" alt=\"aioseo article author schema in use\" class=\"wp-image-153750\" srcset=\"https://aioseo.com/wp-content/uploads/2023/01/aioseo-schema-in-use-1024x533.png 1024w, https://aioseo.com/wp-content/uploads/2023/01/aioseo-schema-in-use-300x156.png 300w, https://aioseo.com/wp-content/uploads/2023/01/aioseo-schema-in-use-768x400.png 768w, https://aioseo.com/wp-content/uploads/2023/01/aioseo-schema-in-use-600x312.png 600w, https://aioseo.com/wp-content/uploads/2023/01/aioseo-schema-in-use-115x60.png 115w, https://aioseo.com/wp-content/uploads/2023/01/aioseo-schema-in-use-173x90.png 173w, https://aioseo.com/wp-content/uploads/2023/01/aioseo-schema-in-use.png 1174w\" sizes=\"100vw\" /></figure>\n\n\n\n<p>By default, AIOSEO applies the Article schema to all of your WordPress posts.</p>\n\n\n\n<p><strong>Note</strong>: The schema is code that is invisible to your readers. It&#8217;s for search engines like Google to read.</p>\n\n\n\n<h3 id=\"aioseo-step-3-optional-add-a-bio-to-the-author-page\">Step 3: (Optional) Add a Bio to the Author Page</h3>\n\n\n\n<p>After you add the AIOSEO plugin to your WordPress site, authors’ names will automatically be hyperlinked to an author&#8217;s page.</p>\n\n\n\n<p>In WordPress, you can add a bio to this page if you like. This author&#8217;s page (or &#8220;bio page&#8221;) can link out to social media or other related sites, like an Amazon book page for the author.</p>\n\n\n\n<p>This also gives Google&#8217;s algorithm a deeper understanding of who the author is.</p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"304\" src=\"https://aioseo.com/wp-content/uploads/2023/01/wired-magazine-author-bio-1024x304.png\" alt=\"wired magazine author bio\" class=\"wp-image-153752\" srcset=\"https://aioseo.com/wp-content/uploads/2023/01/wired-magazine-author-bio-1024x304.png 1024w, https://aioseo.com/wp-content/uploads/2023/01/wired-magazine-author-bio-300x89.png 300w, https://aioseo.com/wp-content/uploads/2023/01/wired-magazine-author-bio-768x228.png 768w, https://aioseo.com/wp-content/uploads/2023/01/wired-magazine-author-bio-600x178.png 600w, https://aioseo.com/wp-content/uploads/2023/01/wired-magazine-author-bio-190x56.png 190w, https://aioseo.com/wp-content/uploads/2023/01/wired-magazine-author-bio-303x90.png 303w, https://aioseo.com/wp-content/uploads/2023/01/wired-magazine-author-bio.png 1409w\" sizes=\"100vw\" /></figure>\n\n\n\n<p><em>A bio page doesn’t need much information to be useful or interesting. This bio page for a </em>Wired<em> magazine author links to his book. Below the bio, readers can see a list of his articles.</em></p>\n\n\n\n<p>You can also add a bio automatically to each <em>article</em> an author writes. Check out this beginner&#8217;s guide for adding an <a href=\"https://www.wpbeginner.com/wp-tutorials/how-to-add-an-author-info-box-in-wordpress-posts/\" target=\"_blank\" rel=\"noopener\" title=\"\">author box</a> in WordPress.</p>\n\n\n\n<h3 id=\"aioseo-step-4-optional-add-additional-schema\">Step 4: (Optional) Add Additional Schema</h3>\n\n\n\n<p>There are lots of schema markup types: author schema is just one.</p>\n\n\n\n<p>With AIOSEO, adding schema is as easy as clicking a button. You&#8217;ll fill out a form for some schema types like Recipe and Local SEO. Also easy.</p>\n\n\n\n<p>Below we&#8217;ve listed some of the most popular schema types and instructions on adding them to a page using the AIOSEO plugin.</p>\n\n\n\n<p><strong>Note</strong>: Schema is not a ranking factor. But it can be vital for search engine optimization (SEO). Schema makes content eligible for display as a &#8220;rich snippet&#8221; in search results. Because rich snippets stand out visually, they can significantly boost your click-through rates (CTRs).</p>\n\n\n\n<h4 id=\"aioseo-how-to-schema\">How To Schema</h4>\n\n\n\n<p>Any &#8220;how to&#8221; post should have How To schema added to it. Follow <a href=\"https://aioseo.com/docs/setting-how-to-schema-markup-in-your-content/\">these easy instructions</a> for adding How To schema to your web page.</p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"280\" src=\"https://aioseo.com/wp-content/uploads/2023/01/how-to-schema-1024x280.png\" alt=\"howto schema example\" class=\"wp-image-153754\" srcset=\"https://aioseo.com/wp-content/uploads/2023/01/how-to-schema-1024x280.png 1024w, https://aioseo.com/wp-content/uploads/2023/01/how-to-schema-300x82.png 300w, https://aioseo.com/wp-content/uploads/2023/01/how-to-schema-768x210.png 768w, https://aioseo.com/wp-content/uploads/2023/01/how-to-schema-600x164.png 600w, https://aioseo.com/wp-content/uploads/2023/01/how-to-schema-190x52.png 190w, https://aioseo.com/wp-content/uploads/2023/01/how-to-schema-330x90.png 330w, https://aioseo.com/wp-content/uploads/2023/01/how-to-schema.png 1088w\" sizes=\"100vw\" /></figure>\n\n\n\n<p><em>Adding How To schema makes your page eligible to be displayed with additional links.</em></p>\n\n\n\n<h4 id=\"aioseo-local-seo-schema\">Local SEO Schema</h4>\n\n\n\n<p>This is essential for local businesses. Local SEO includes information like opening hours, location(s), type of business, and VAT or TAX ID information.</p>\n\n\n\n<p>Instructions for using AIOSEO to add Local SEO can be found <a href=\"https://aioseo.com/docs/local-business-seo-for-a-single-location/\">here</a> and<a href=\"https://aioseo.com/docs/local-business-seo-for-multiple-locations/\"> here</a>.</p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"572\" src=\"https://aioseo.com/wp-content/uploads/2023/01/local-seo-1024x572.jpg\" alt=\"local seo example\" class=\"wp-image-153756\" srcset=\"https://aioseo.com/wp-content/uploads/2023/01/local-seo-1024x572.jpg 1024w, https://aioseo.com/wp-content/uploads/2023/01/local-seo-300x168.jpg 300w, https://aioseo.com/wp-content/uploads/2023/01/local-seo-768x429.jpg 768w, https://aioseo.com/wp-content/uploads/2023/01/local-seo-600x335.jpg 600w, https://aioseo.com/wp-content/uploads/2023/01/local-seo-107x60.jpg 107w, https://aioseo.com/wp-content/uploads/2023/01/local-seo-161x90.jpg 161w, https://aioseo.com/wp-content/uploads/2023/01/local-seo.jpg 1388w\" sizes=\"100vw\" /></figure>\n\n\n\n<p><em>Local SEO helps searchers discover your business.</em></p>\n\n\n\n<h4 id=\"aioseo-product-schema\">Product Schema</h4>\n\n\n\n<p>Also essential: <a href=\"https://aioseo.com/what-is-google-merchant-center-and-how-you-can-use-it-to-drive-sales/\">Product Schema</a> (also called Google Merchant Center Listing Schema). This is for anyone who&#8217;s selling anything online.</p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"477\" src=\"https://aioseo.com/wp-content/uploads/2023/01/product-schema-1024x477.jpg\" alt=\"product schema rich snippet example\" class=\"wp-image-153758\" srcset=\"https://aioseo.com/wp-content/uploads/2023/01/product-schema-1024x477.jpg 1024w, https://aioseo.com/wp-content/uploads/2023/01/product-schema-300x140.jpg 300w, https://aioseo.com/wp-content/uploads/2023/01/product-schema-768x358.jpg 768w, https://aioseo.com/wp-content/uploads/2023/01/product-schema-600x280.jpg 600w, https://aioseo.com/wp-content/uploads/2023/01/product-schema-129x60.jpg 129w, https://aioseo.com/wp-content/uploads/2023/01/product-schema-193x90.jpg 193w, https://aioseo.com/wp-content/uploads/2023/01/product-schema.jpg 1180w\" sizes=\"100vw\" /></figure>\n\n\n\n<p><em>These aren’t ads. They’re web pages with product schema added.</em></p>\n\n\n\n<h4 id=\"aioseo-knowledge-graph\">Knowledge Graph</h4>\n\n\n\n<p>An organization, business, or person may be featured in a Google Knowledge Panel. These panels draw their information from a database called Knowledge Graph.</p>\n\n\n\n<p>Read our <a href=\"https://aioseo.com/docs/a-guide-to-schema-org-markup-for-rich-snippets/\">schema guide</a> to find out how to make your content eligible for display in a Knowledge Panel.</p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"379\" src=\"https://aioseo.com/wp-content/uploads/2023/01/jeff-lawson-knowledge-panel-1024x379.jpg\" alt=\"jeff lawson knowledge panel\" class=\"wp-image-153760\" srcset=\"https://aioseo.com/wp-content/uploads/2023/01/jeff-lawson-knowledge-panel-1024x379.jpg 1024w, https://aioseo.com/wp-content/uploads/2023/01/jeff-lawson-knowledge-panel-300x111.jpg 300w, https://aioseo.com/wp-content/uploads/2023/01/jeff-lawson-knowledge-panel-768x284.jpg 768w, https://aioseo.com/wp-content/uploads/2023/01/jeff-lawson-knowledge-panel-600x222.jpg 600w, https://aioseo.com/wp-content/uploads/2023/01/jeff-lawson-knowledge-panel-162x60.jpg 162w, https://aioseo.com/wp-content/uploads/2023/01/jeff-lawson-knowledge-panel-243x90.jpg 243w, https://aioseo.com/wp-content/uploads/2023/01/jeff-lawson-knowledge-panel.jpg 1385w\" sizes=\"100vw\" /></figure>\n\n\n\n<p><em>Example of a knowledge panel in Google search results. This panel is about Jeff Lawson, CEO of Twilio.</em></p>\n\n\n\n<h4 id=\"aioseo-faq-schema\">FAQ Schema</h4>\n\n\n\n<p>Many small businesses use FAQ pages to answer searcher queries. And FAQs on other content pages can increase click-throughs and <a href=\"https://www.monsterinsights.com/conversion-tracking/\" target=\"_blank\" rel=\"noopener\" title=\"\">conversions</a>.</p>\n\n\n\n<p>Find out how to add WordPress FAQ blocks <a href=\"https://aioseo.com/how-to-use-a-wordpress-faq-block-to-boost-seo-and-get-more-traffic/\">here</a>.</p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"972\" height=\"326\" src=\"https://aioseo.com/wp-content/uploads/2023/01/faq-best-french-restaurants.png\" alt=\"faq schema example\" class=\"wp-image-153762\" srcset=\"https://aioseo.com/wp-content/uploads/2023/01/faq-best-french-restaurants.png 972w, https://aioseo.com/wp-content/uploads/2023/01/faq-best-french-restaurants-300x101.png 300w, https://aioseo.com/wp-content/uploads/2023/01/faq-best-french-restaurants-768x258.png 768w, https://aioseo.com/wp-content/uploads/2023/01/faq-best-french-restaurants-600x201.png 600w, https://aioseo.com/wp-content/uploads/2023/01/faq-best-french-restaurants-179x60.png 179w, https://aioseo.com/wp-content/uploads/2023/01/faq-best-french-restaurants-268x90.png 268w\" sizes=\"100vw\" /></figure>\n\n\n\n<p><em>FAQ schema makes your FAQs eligible for display in search results. According to Milestone Research, FAQs have the highest click-through rates (CTRs) of all rich results.</em></p>\n\n\n\n<h2 id=\"aioseo-for-advanced-users-custom-schema-markup-and-structured-data-testing\">For Advanced Users: Custom Schema Markup and Structured Data Testing</h2>\n\n\n\n<p><strong>Webmasters and DIY coders</strong>: You can add <a href=\"https://aioseo.com/how-to-create-custom-schema-markup-in-wordpress/\">custom schema markup</a> to the AIOSEO plugin and save it as a template.</p>\n\n\n\n<p>The plugin accepts JSON-LD, which is what Google recommends for schema markup. (You can use free online converters to change Microdata or RDFa into JSON-LD.)</p>\n\n\n\n<p>AIOSEO will flag any errors on your JSON-LD. In addition, you can run your custom Schema markup through Google&#8217;s Rich Results Test right inside WordPress. (Find out more about structured data testing tools <a href=\"https://aioseo.com/how-to-run-a-rich-results-test-in-wordpress/\">here</a>.)</p>\n\n\n\n<div class=\"wp-block-aioseo-theme-notice-box\" role=\"alert\">\n<p>AIOSEO has a REST API that you can use to make alterations where no setting currently exists in the plugin. See our <a href=\"https://aioseo.com/docs/fetching-updating-aioseo-data-via-the-wordpress-rest-api/\">API documentation</a>.</p>\n</div>\n\n\n\n<h3 id=\"aioseo-customizing-author-schema-in-aioseo\">Customizing Author Schema in AIOSEO</h3>\n\n\n\n<p>Here are some ideas for customizing the author schema in AIOSEO:</p>\n\n\n\n<ul><li>Adding multiple authors to an article</li><li>Including other properties.</li></ul>\n\n\n\n<p>You can include properties related to the Schema.org &#8220;<a href=\"https://schema.org/Person\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Person</a>&#8221; Type, such as:</p>\n\n\n\n<ul><li>jobTitle</li><li>alumniOf</li><li>hasCredential</li><li>memberOf</li><li>worksFor</li><li>email</li><li>telephone</li><li>award</li></ul>\n\n\n\n<p>Consider that <strong>alumniOf</strong> and <strong>hasCredential</strong>, would have obvious appeal for academic organizations and related non-profits.</p>\n\n\n\n<p>There are many creative possibilities here. Consider browsing Schema.org or the<a href=\"https://jsonld.com/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\"> Steal Our JSON-LD</a> site for copy-paste code you can add as custom templates in AIOSEO. (Steal Our JSON-LD currently has a custom Article Schema type that includes editor, publisher, and word count.)</p>\n\n\n\n<p>Also note that:</p>\n\n\n\n<ul><li>Google accepts the<a href=\"https://developers.google.com/search/docs/appearance/structured-data/article#article-types\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\"> <strong>sameAs</strong> property</a> in place of an author <strong>url</strong>. (AIOSEO uses the <strong>sameAs</strong> property to output all social network links.)</li><li>Schema.org states that the HTML 5 rel tag <strong>rel=&#8221;author&#8221;</strong> is equivalent to the Schema author property.</li></ul>\n\n\n\n<p>And remember that you can customize elements of the Article Schema (parent to the Author Schema) too. See Schema.org for ideas, like:</p>\n\n\n\n<ul><li>backstory</li><li>newsArticle</li><li>abstract</li><li>audio</li><li>citation</li></ul>\n\n\n\n<h2 id=\"aioseo-whats-next\">What’s Next?</h2>\n\n\n\n<p>Listing the author of an article helps readers understand the source. Adding author schema can help Google understand the author&#8217;s identity across the web and the <em>authoritativeness</em> of your content.</p>\n\n\n\n<p>That can result in your article appearing in more search queries.</p>\n\n\n\n<p>We hope this post helped you learn how to add author schema to your WordPress content, the easy way.</p>\n\n\n\n<p>You can also check out our article on how to <a href=\"https://aioseo.com/how-to-boost-your-small-business-seo/\">boost your SEO without expert help</a> and our complete <a href=\"https://aioseo.com/blog-post-seo-checklist/\">blog SEO checklist</a>.</p>\n\n\n\n<p>If you found this article helpful, then please subscribe to our <a href=\"https://www.youtube.com/c/AIOSEO\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">YouTube Channel</a>. You’ll find many more helpful tutorials there. You can also follow us on <a href=\"https://twitter.com/aioseopack\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Twitter</a>, <a href=\"https://www.linkedin.com/company/aioseo/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">LinkedIn</a>, or <a href=\"https://facebook.com/aioseopack/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Facebook</a> to stay in the loop.</p>The post <a href=\"https://aioseo.com/how-to-add-author-schema-in-wordpress/\">How to Add Author Schema in WordPress (Beginner’s Guide)</a> first appeared on <a href=\"https://aioseo.com\">AIOSEO</a>.\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:36:\"http://wellformedweb.org/CommentAPI/\";a:1:{s:10:\"commentRss\";a:1:{i:0;a:5:{s:4:\"data\";s:62:\"https://aioseo.com/how-to-add-author-schema-in-wordpress/feed/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:38:\"http://purl.org/rss/1.0/modules/slash/\";a:1:{s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:1:\"0\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:2;a:6:{s:4:\"data\";s:85:\"\n		\n		\n					\n		\n		\n		\n				\n		\n		\n		\n		\n		\n\n					\n										\n					\n					\n			\n		\n		\n			\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:5:{s:0:\"\";a:7:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:58:\"How to Get Featured Snippets on Google [A Beginners Guide]\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:140:\"https://aioseo.com/how-to-get-featured-snippets-on-google/?utm_source=rss&utm_medium=rss&utm_campaign=how-to-get-featured-snippets-on-google\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:66:\"https://aioseo.com/how-to-get-featured-snippets-on-google/#respond\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Mon, 23 Jan 2023 13:17:55 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"category\";a:5:{i:0;a:5:{s:4:\"data\";s:4:\"Blog\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:1;a:5:{s:4:\"data\";s:8:\"SEO Tips\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:2;a:5:{s:4:\"data\";s:17:\"featured snippets\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:3;a:5:{s:4:\"data\";s:27:\"search engine results pages\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:4;a:5:{s:4:\"data\";s:13:\"serp features\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:28:\"https://aioseo.com/?p=144050\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:11:\"isPermaLink\";s:5:\"false\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:452:\"<p>Would you like to know how to get featured snippets on Google? The featured snippet is a much-coveted search engine results page (SERP) feature that can help you boost your organic clickthrough rates (CTRs) and drive traffic to your site.&#8230;</p>\nThe post <a href=\"https://aioseo.com/how-to-get-featured-snippets-on-google/\">How to Get Featured Snippets on Google [A Beginners Guide]</a> first appeared on <a href=\"https://aioseo.com\">AIOSEO</a>.\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:11:\"Kato Nkhoma\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:40:\"http://purl.org/rss/1.0/modules/content/\";a:1:{s:7:\"encoded\";a:1:{i:0;a:5:{s:4:\"data\";s:19098:\"<p>Would you like to know how to get featured snippets on Google?</p>\n\n\n\n<p>The featured snippet is a much-coveted <a href=\"https://aioseo.com/what-are-serps/\" title=\"What Are SERPs (And Why Are they Important to SEO)?\">search engine results page</a> (SERP) feature that can help you boost your organic clickthrough rates (CTRs) and drive traffic to your site. Therefore, featured snippets are invaluable assets that can help boost business growth.</p>\n\n\n\n<p>In this article, we’ll show you how to get featured snippets on Google, even if you’re not a WordPress expert.</p>\n\n\n\n<div class=\"is-layout-flow wp-block-group aioseo-table-of-contents has-theme-info-background-color has-background\"><div class=\"wp-block-group__inner-container\">\n<p>In This Article</p>\n\n\n\n<div class=\"wp-block-aioseo-table-of-contents\"><ul><li><a href=\"#aioseo-what-is-a-google-featured-snippet\">What is a Google Featured Snippet?</a></li><li><a href=\"#aioseo-why-are-google-featured-snippets-important-to-seo\">Why are Google Featured Snippets Important to SEO?</a><ul><li><a href=\"#aioseo-greater-visibility-for-your-content\">Greater Visibility for Your Content</a></li><li><a href=\"#aioseo-improve-your-organic-ctrs-and-boost-your-traffic\">Improve Your Organic CTRs and Boost Your Traffic</a></li></ul></li><li><a href=\"#aioseo-how-to-get-featured-snippets-on-google\">How to Get Featured Snippets on Google</a><ul><li><a href=\"#aioseo-1-install-all-in-one-seo-aioseo\">1. Install All In One SEO (AIOSEO)</a></li><li><a href=\"#aioseo-2-implement-schema-markup\">2. Implement Schema Markup</a></li><li><a href=\"#aioseo-3-optimize-content-structure-for-featured-snippets\">3. Optimize Content Structure for Featured Snippets</a></li><li><a href=\"#aioseo-4-use-a-table-of-contents\">4. Use a Table of Contents</a></li><li><a href=\"#aioseo-5-create-the-best-piece-of-content-on-the-subject\">5. Create the Best Piece of Content on the Subject</a></li><li><a href=\"#aioseo-6-check-out-your-competitors\">6. Check Out Your Competitors</a></li></ul></li><li><a href=\"#aioseo-now-you-know-how-to-get-featured-snippets-on-google\">Now You Know How to Get Featured Snippets on Google</a></li></ul></div>\n</div></div>\n\n\n\n<h2 id=\"aioseo-what-is-a-google-featured-snippet\">What is a Google Featured Snippet?</h2>\n\n\n\n<p>A featured snippet, also called position zero, is the search listing that appears after ads and sponsored posts (depending on current SERP features) but above the first organic result. They are designed to give users a quick answer to their search query by providing more information than traditional search snippets. </p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"702\" height=\"534\" src=\"https://aioseo.com/wp-content/uploads/2023/01/how-to-get-featured-snippets-1.png\" alt=\"Knowing how to get featured snippets lands you the top spot on SERPs.\" class=\"wp-image-153407\" srcset=\"https://aioseo.com/wp-content/uploads/2023/01/how-to-get-featured-snippets-1.png 702w, https://aioseo.com/wp-content/uploads/2023/01/how-to-get-featured-snippets-1-300x228.png 300w, https://aioseo.com/wp-content/uploads/2023/01/how-to-get-featured-snippets-1-600x456.png 600w\" sizes=\"(max-width: 702px) 100vw, 702px\" /></figure>\n\n\n\n<p>An important point to note is that search engines pull information from websites to generate featured snippets. This is why you should know the <a href=\"https://aioseo.com/blog-post-seo-checklist/\" title=\"A Complete Blog Post SEO Checklist to Boost Rankings\">SEO best practices</a> that give you better chances of getting featured snippets on Google.</p>\n\n\n\n<p>And that’s exactly what we’ll show you in a moment.</p>\n\n\n\n<div class=\"wp-block-aioseo-theme-notice-box\" role=\"alert\">\n<p><strong>Note</strong>: It’s up to Google’s discretion whether you land the featured snippet or not. The tips presented in this article are a guide to help optimize for the featured snippet and are not a guarantee you’ll get it.&nbsp;</p>\n</div>\n\n\n\n<h2 id=\"aioseo-why-are-google-featured-snippets-important-to-seo\">Why are Google Featured Snippets Important to SEO?</h2>\n\n\n\n<p>Getting featured snippets is crucial to your SEO for several reasons, the main ones being:</p>\n\n\n\n<h3 id=\"aioseo-greater-visibility-for-your-content\">Greater Visibility for Your Content</h3>\n\n\n\n<p>By virtue of their position and size, featured snippets are very prominent SERP features that can’t be missed. They are prime real estate on SERPs that can help boost your brand awareness.</p>\n\n\n\n<h3 id=\"aioseo-improve-your-organic-ctrs-and-boost-your-traffic\">Improve Your Organic CTRs and Boost Your Traffic</h3>\n\n\n\n<p>Another advantage of getting the featured snippet for your keyword is that it leads to improved organic CTRs. Research shows that featured snippets get about <a href=\"https://www.searchenginewatch.com/2020/12/03/research-insights-role-of-featured-snippets-in-website-traffic-boost/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">35.1% of clicks</a> on the first page.</p>\n\n\n\n<p>Thanks to this improvement in CTRs, you also get a boost in traffic to your site.</p>\n\n\n\n<p>Getting the featured snippet, as you can see, is critical to business growth.</p>\n\n\n\n<h2 id=\"aioseo-how-to-get-featured-snippets-on-google\">How to Get Featured Snippets on Google</h2>\n\n\n\n<p>Ready to optimize your content for featured snippets?</p>\n\n\n\n<p>Let’s dive right in.</p>\n\n\n\n<h3 id=\"aioseo-1-install-all-in-one-seo-aioseo\">1. Install All In One SEO (AIOSEO)</h3>\n\n\n\n<p>The first step to optimizing your content for featured snippets is to install a powerful SEO plugin like <a href=\"https://aioseo.com/pricing/\" title=\"Pricing\">All In One SEO</a> (AIOSEO).</p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"700\" height=\"311\" src=\"https://aioseo.com/wp-content/uploads/2023/01/aioseo.png\" alt=\"aioseo homepae\" class=\"wp-image-151544\" srcset=\"https://aioseo.com/wp-content/uploads/2023/01/aioseo.png 700w, https://aioseo.com/wp-content/uploads/2023/01/aioseo-300x133.png 300w, https://aioseo.com/wp-content/uploads/2023/01/aioseo-600x267.png 600w\" sizes=\"(max-width: 700px) 100vw, 700px\" /></figure>\n\n\n\n<p><a href=\"https://aioseo.com/pricing/\" title=\"Pricing\">AIOSEO</a> is the best WordPress SEO plugin on the market and is trusted by over 3 million savvy website owners and marketers to help them dominate the SERPs and drive relevant traffic to their sites. This is because the plugin has many <a href=\"https://aioseo.com/features/\" title=\"Features\">powerful SEO features and modules</a> to help you optimize your website for search engines and users.</p>\n\n\n\n<p>Some of the plugin&#8217;s most popular features are designed to help you rank your content easily and get the featured snippet. These are features like:</p>\n\n\n\n<ul><li>Next-gen Schema Generator</li><li>FAQ and table of contents blocks</li><li>SEO Analysis module</li><li>TrueSEO on-page analysis tool</li><li>And more</li></ul>\n\n\n\n<p>For step-by-step instructions on how to install AIOSEO, check out our <a href=\"https://aioseo.com/docs/installing-all-in-one-seo-pro/\" title=\"Installing All in One SEO Pro\">installation guide</a>.</p>\n\n\n\n<h3 id=\"aioseo-2-implement-schema-markup\">2. Implement Schema Markup</h3>\n\n\n\n<p>Schema markup, also called structured data, helps search engines better understand your content and its context. As a result, they can generate better search snippets.&nbsp;</p>\n\n\n\n<p>More importantly, schema markup helps you get the featured snippet. This is especially if you use the following schema types:</p>\n\n\n\n<ul><li>FAQ schema</li><li>How-to schema</li><li>Recipe schema</li><li>Product schema</li></ul>\n\n\n\n<p>Adding these schema types is super easy with AIOSEO’s next-gen Schema Generator, even if you have no technical or coding knowledge.</p>\n\n\n\n<p>To get started, open your target page or post in editor mode and scroll down to the <strong>AIOSEO Settings</strong> section. Next, click <strong>Schema » Generate Schema</strong>.</p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"700\" height=\"420\" src=\"https://aioseo.com/wp-content/uploads/2021/03/product-rich-snippets-adding-schema-01.png\" alt=\"Generating schema markup is easy with AIOSEO\" class=\"wp-image-133537\" srcset=\"https://aioseo.com/wp-content/uploads/2021/03/product-rich-snippets-adding-schema-01.png 700w, https://aioseo.com/wp-content/uploads/2021/03/product-rich-snippets-adding-schema-01-300x180.png 300w, https://aioseo.com/wp-content/uploads/2021/03/product-rich-snippets-adding-schema-01-600x360.png 600w\" sizes=\"(max-width: 700px) 100vw, 700px\" /></figure>\n\n\n\n<p>Clicking the <strong>Generate Schema</strong> button will open our <strong>Schema Catalog,</strong> from which you can choose the schema you want to implement.</p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"700\" height=\"472\" src=\"https://aioseo.com/wp-content/uploads/2022/09/schema-generator-catalog.png\" alt=\"AIOSEO\'s Schema Catalog helps you add any type of schema markup in WordPress.\" class=\"wp-image-120239\" srcset=\"https://aioseo.com/wp-content/uploads/2022/09/schema-generator-catalog.png 700w, https://aioseo.com/wp-content/uploads/2022/09/schema-generator-catalog-300x202.png 300w, https://aioseo.com/wp-content/uploads/2022/09/schema-generator-catalog-600x405.png 600w\" sizes=\"(max-width: 700px) 100vw, 700px\" /></figure>\n\n\n\n<p>For step-by-step instructions on how to add schema markup in WordPress, <a href=\"https://aioseo.com/add-schema-markup-to-wordpress-without-a-plugin/\" title=\"How to Add Schema Markup to WordPress Without a Plugin\">check out this detailed guide</a>.</p>\n\n\n\n<h3 id=\"aioseo-3-optimize-content-structure-for-featured-snippets\">3. Optimize Content Structure for Featured Snippets</h3>\n\n\n\n<p>Another way to increase your chances of getting the featured snippet is to optimize your content for the featured snippet. Doing so includes simple elements like using question-based heading tags immediately followed by an answer containing the keyword in the question.</p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"702\" height=\"425\" src=\"https://aioseo.com/wp-content/uploads/2023/01/how-to-get-featured-snippets-QA.png\" alt=\"Heading tags are a great way to optimize your content for featured snippets.\" class=\"wp-image-153412\" srcset=\"https://aioseo.com/wp-content/uploads/2023/01/how-to-get-featured-snippets-QA.png 702w, https://aioseo.com/wp-content/uploads/2023/01/how-to-get-featured-snippets-QA-300x182.png 300w, https://aioseo.com/wp-content/uploads/2023/01/how-to-get-featured-snippets-QA-600x363.png 600w\" sizes=\"(max-width: 702px) 100vw, 702px\" /></figure>\n\n\n\n<p>Structuring your content this way gives search engines fantastic passages to pull into the featured snippet box.</p>\n\n\n\n<p>Other ways to optimize your content for search snippets include:</p>\n\n\n\n<ul><li>Using short paragraphs to provide direct answers to searchers&#8217; questions</li><li>Breaking down tutorials into steps and labeling them as such</li><li>Compressing large amounts of data into tables</li></ul>\n\n\n\n<p>Most featured snippets contain short, succinct, and concise answers to questions. Therefore, optimizing content structure makes it easier for search engines to pull information from your site when generating a featured snippet.</p>\n\n\n\n<h3 id=\"aioseo-4-use-a-table-of-contents\">4. Use a Table of Contents</h3>\n\n\n\n<p>Another way to optimize your content for featured snippets is to <a href=\"https://aioseo.com/how-to-create-a-table-of-contents-in-wordpress/\" title=\"How to Create a Table of Contents in WordPress (2 Simple Methods)\">add a table of contents to your posts</a>. This is because a table of contents provides search engines with bullet points they can easily pull from to present in a list-style featured snippet.</p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"702\" height=\"477\" src=\"https://aioseo.com/wp-content/uploads/2023/01/how-to-get-featured-snippets-3.png\" alt=\"Adding a table of contents helps you generate a list-style featured snippet.\" class=\"wp-image-153413\" srcset=\"https://aioseo.com/wp-content/uploads/2023/01/how-to-get-featured-snippets-3.png 702w, https://aioseo.com/wp-content/uploads/2023/01/how-to-get-featured-snippets-3-300x204.png 300w, https://aioseo.com/wp-content/uploads/2023/01/how-to-get-featured-snippets-3-600x408.png 600w\" sizes=\"(max-width: 702px) 100vw, 702px\" /></figure>\n\n\n\n<p>Adding a table of contents manually in WordPress can be laborious and time-consuming. But with AIOSEO, it’s simply a matter of adding our Table of Contents block where you want to place your table of contents.</p>\n\n\n\n<p>To do so, simply add a block as you normally would and select the <strong>AIOSEO Table of Contents</strong> block option:</p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"700\" height=\"498\" src=\"https://aioseo.com/wp-content/uploads/2023/01/how-to-add-toc-in-wordpress-toc-block-1.png\" alt=\"Adding a table of contents is super easy with AIOSEO.\" class=\"wp-image-153414\" srcset=\"https://aioseo.com/wp-content/uploads/2023/01/how-to-add-toc-in-wordpress-toc-block-1.png 700w, https://aioseo.com/wp-content/uploads/2023/01/how-to-add-toc-in-wordpress-toc-block-1-300x213.png 300w, https://aioseo.com/wp-content/uploads/2023/01/how-to-add-toc-in-wordpress-toc-block-1-600x427.png 600w\" sizes=\"(max-width: 700px) 100vw, 700px\" /></figure>\n\n\n\n<p>Once you add the Table of Contents block, AIOSEO will automatically create your table of contents from your heading tags. Plus, the table of contents will be hyperlinked so users can jump to the section they want right from the table of contents.</p>\n\n\n\n<p>Most importantly, regarding SEO, the table of contents also helps you stand a better chance of landing the featured snippet for your keyword. </p>\n\n\n\n<h3 id=\"aioseo-5-create-the-best-piece-of-content-on-the-subject\">5. Create the Best Piece of Content on the Subject</h3>\n\n\n\n<p>Search engines want to show users the best possible results for a search query. This is why you just invest time and resources to ensure you create the best possible piece of content on your subject. This is a piece of content that addresses all the questions searchers may have. It also means creating an article that follows SEO best practices to help it rank better. Examples include:</p>\n\n\n\n<ul><li><a href=\"https://aioseo.com/how-to-use-link-assistant-to-optimize-your-internal-linking-strategy/\" title=\"How to Use Link Assistant to Optimize Your Internal Linking Strategy\">Adding internal links</a> for topical authority</li><li>Craft <a href=\"https://aioseo.com/how-to-check-if-your-google-search-snippets-are-properly-optimized/\" title=\"How to Check If Your Google Search Snippets Are Properly Optimized\">optimized Google search snippets</a></li><li><a href=\"https://aioseo.com/how-to-improve-readability-score-on-wordpress-step-by-step/\">Optimize for readability</a></li></ul>\n\n\n\n<p>For more tips, check out our <a href=\"https://aioseo.com/seo-best-practices/\" title=\"SEO Best Practices: 20 Ultimate SEO Tips to Boost Rankings\">guide to SEO best practices</a>. </p>\n\n\n\n<h3 id=\"aioseo-6-check-out-your-competitors\">6. Check Out Your Competitors</h3>\n\n\n\n<p>Conducting a competitor analysis is another excellent way to help you determine how to land the featured snippet. An easy way to do this is to use a tool like <a href=\"https://aioseo.com/recommends/ahrefs/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"Ahrefs\">Ahrefs</a>. Simply go to <strong>Site Explorer (enter competitors domain) » Organic keywords » SERP Features » Featured snippets</strong>.</p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"700\" height=\"388\" src=\"https://aioseo.com/wp-content/uploads/2023/01/how-to-get-featured-snippets-ahrefs-3.png\" alt=\"Ahrefs can help you check the organic keywords your competitors have the featured snippet for.\" class=\"wp-image-153415\" srcset=\"https://aioseo.com/wp-content/uploads/2023/01/how-to-get-featured-snippets-ahrefs-3.png 700w, https://aioseo.com/wp-content/uploads/2023/01/how-to-get-featured-snippets-ahrefs-3-300x166.png 300w, https://aioseo.com/wp-content/uploads/2023/01/how-to-get-featured-snippets-ahrefs-3-600x333.png 600w\" sizes=\"(max-width: 700px) 100vw, 700px\" /></figure>\n\n\n\n<p>Doing so will show you all the keywords your competitor has the featured snippet for.</p>\n\n\n\n<p>Next, use AIOSEO’s SEO Analysis tool to analyze your competitor’s SEO to see what they’re doing to enhance their chances of landing featured snippets.</p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"702\" height=\"331\" src=\"https://aioseo.com/wp-content/uploads/2023/01/what-are-serps-competitor-analysis.png\" alt=\"AIOSEO\'s competitor analysis feature helps you better analyze your competitors SEO.\" class=\"wp-image-151546\" srcset=\"https://aioseo.com/wp-content/uploads/2023/01/what-are-serps-competitor-analysis.png 702w, https://aioseo.com/wp-content/uploads/2023/01/what-are-serps-competitor-analysis-300x141.png 300w, https://aioseo.com/wp-content/uploads/2023/01/what-are-serps-competitor-analysis-600x283.png 600w\" sizes=\"(max-width: 702px) 100vw, 702px\" /></figure>\n\n\n\n<p>For step-by-step instructions on conducting a competitor analysis in WordPress, <a href=\"https://aioseo.com/how-to-do-an-seo-competitor-analysis/\" title=\"How to Do an SEO Competitor Analysis [The Easy Way]\">check out this detailed guide</a>.</p>\n\n\n\n<p>Competitor analysis will give you insight into what works for your competitors and help you replicate their winning SEO strategies. </p>\n\n\n\n<h2 id=\"aioseo-now-you-know-how-to-get-featured-snippets-on-google\">Now You Know How to Get Featured Snippets on Google</h2>\n\n\n\n<p>We hope this post helped you learn how to get featured snippets on Google. You may also want to check out other articles on our blog, like <a href=\"https://aioseo.com/how-to-set-up-seo-for-different-languages-and-countries/\" title=\"How to Properly Set Up SEO for Different Languages and Countries\">how to set up SEO for different languages</a> and our tutorial on <a href=\"https://aioseo.com/how-to-easily-find-and-fix-orphan-pages-in-wordpress/\" title=\"How to Easily Find and Fix Orphan Pages in WordPress\">how to easily find and fix orphan pages in WordPress</a>.</p>\n\n\n\n<p>If you found this article helpful, then please subscribe to our <a href=\"https://www.youtube.com/c/AIOSEO\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">YouTube Channel</a>. You’ll find many more helpful tutorials there. You can also follow us on <a href=\"https://twitter.com/aioseopack\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Twitter</a>, <a href=\"https://www.linkedin.com/company/aioseo/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">LinkedIn</a>, or <a href=\"https://facebook.com/aioseopack/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Facebook</a> to stay in the loop.</p>The post <a href=\"https://aioseo.com/how-to-get-featured-snippets-on-google/\">How to Get Featured Snippets on Google [A Beginners Guide]</a> first appeared on <a href=\"https://aioseo.com\">AIOSEO</a>.\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:36:\"http://wellformedweb.org/CommentAPI/\";a:1:{s:10:\"commentRss\";a:1:{i:0;a:5:{s:4:\"data\";s:63:\"https://aioseo.com/how-to-get-featured-snippets-on-google/feed/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:38:\"http://purl.org/rss/1.0/modules/slash/\";a:1:{s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:1:\"0\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:3;a:6:{s:4:\"data\";s:85:\"\n		\n		\n					\n		\n		\n		\n				\n		\n		\n		\n		\n		\n\n					\n										\n					\n					\n			\n		\n		\n			\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:5:{s:0:\"\";a:7:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:64:\"​​What is Google Knowledge Graph? A Super Simple Explanation\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:124:\"https://aioseo.com/what-is-google-knowledge-graph/?utm_source=rss&utm_medium=rss&utm_campaign=what-is-google-knowledge-graph\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:58:\"https://aioseo.com/what-is-google-knowledge-graph/#respond\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Thu, 19 Jan 2023 14:11:48 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"category\";a:5:{i:0;a:5:{s:4:\"data\";s:4:\"Blog\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:1;a:5:{s:4:\"data\";s:8:\"SEO Tips\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:2;a:5:{s:4:\"data\";s:22:\"google knowledge graph\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:3;a:5:{s:4:\"data\";s:16:\"knowledge panels\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:4;a:5:{s:4:\"data\";s:30:\"what is google knowledge graph\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:28:\"https://aioseo.com/?p=152247\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:11:\"isPermaLink\";s:5:\"false\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:438:\"<p>Are you looking for a simple explanation of what Google Knowledge Graph is? You may be wondering if it&#8217;s related to SEO or if you need to take action on it. In this article, we&#8217;ll explain the Google Knowledge Graph&#8230;</p>\nThe post <a href=\"https://aioseo.com/what-is-google-knowledge-graph/\">​​What is Google Knowledge Graph? A Super Simple Explanation</a> first appeared on <a href=\"https://aioseo.com\">AIOSEO</a>.\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:15:\"Sherrie Gossett\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:40:\"http://purl.org/rss/1.0/modules/content/\";a:1:{s:7:\"encoded\";a:1:{i:0;a:5:{s:4:\"data\";s:16609:\"<p>Are you looking for a simple explanation of what Google Knowledge Graph is?</p>\n\n\n\n<p>You may be wondering if it&#8217;s related to SEO or if you need to take action on it.</p>\n\n\n\n<p>In this article, we&#8217;ll explain the Google Knowledge Graph in plain everyday language and why it&#8217;s so interesting.</p>\n\n\n\n<div class=\"is-layout-flow wp-block-group aioseo-table-of-contents has-theme-info-background-color has-background\"><div class=\"wp-block-group__inner-container\">\n<p>In This Article</p>\n\n\n\n<div class=\"wp-block-aioseo-table-of-contents\"><ul><li><a href=\"#aioseo-what-is-google-knowledge-graph\">What is Google Knowledge Graph?</a></li><li><a href=\"#aioseo-a-giant-drive-through-warehouse\">Billions of Items</a><ul></ul></li><li><a href=\"#aioseo-where-does-google-knowledge-graph-get-its-data-from\">Where Does Google Knowledge Graph Get Its Data From?</a></li><li><a href=\"#aioseo-what-are-zero-click-results\">What Are Zero-Click Results?</a><ul></ul></li><li><a href=\"#aioseo-seo-should-i-change-anything-for-google-knowledge-graph\">SEO: Should I Change Anything for Google Knowledge Graph?</a><ul><li><a href=\"#aioseo-add-schema-easily-with-all-in-one-seo-aioseo\">Add Schema Easily With All in One SEO (AIOSEO)</a><ul></ul></li></ul></li><li><a href=\"#aioseo-whats-next\">What&#8217;s Next?</a></li></ul></div>\n</div></div>\n\n\n\n<h2 id=\"aioseo-what-is-google-knowledge-graph\">What is Google Knowledge Graph?</h2>\n\n\n\n<p>Google&#8217;s Knowledge Graph is a database containing billions of facts about people and things and the relationships between them. It also learns from past searcher behavior to understand what other searchers may want.</p>\n\n\n\n<p>The goal of the Knowledge Graph is to display publicly known facts in response to Google searches for people, places, or things.</p>\n\n\n\n<p>Here&#8217;s an example of how these facts may appear. We did a search for musician Esperanza Spalding and got this engaging grid of images, videos, and buttons:</p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"391\" src=\"https://aioseo.com/wp-content/uploads/2023/01/esperanza-spalding-knowledge-graph-1024x391.jpg\" alt=\"google knowledge graph esperanza spalding\" class=\"wp-image-152256\" srcset=\"https://aioseo.com/wp-content/uploads/2023/01/esperanza-spalding-knowledge-graph-1024x391.jpg 1024w, https://aioseo.com/wp-content/uploads/2023/01/esperanza-spalding-knowledge-graph-300x115.jpg 300w, https://aioseo.com/wp-content/uploads/2023/01/esperanza-spalding-knowledge-graph-768x293.jpg 768w, https://aioseo.com/wp-content/uploads/2023/01/esperanza-spalding-knowledge-graph-600x229.jpg 600w, https://aioseo.com/wp-content/uploads/2023/01/esperanza-spalding-knowledge-graph-157x60.jpg 157w, https://aioseo.com/wp-content/uploads/2023/01/esperanza-spalding-knowledge-graph-236x90.jpg 236w, https://aioseo.com/wp-content/uploads/2023/01/esperanza-spalding-knowledge-graph.jpg 1387w\" sizes=\"100vw\" /></figure>\n\n\n\n<p>On the right side of the page, we get more information about Esperanza and her music, including various ways to listen:</p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"512\" height=\"657\" src=\"https://aioseo.com/wp-content/uploads/2023/01/esperanza-spalding-knowledge-panel-2.png\" alt=\"google knowledge graph example\" class=\"wp-image-152258\" srcset=\"https://aioseo.com/wp-content/uploads/2023/01/esperanza-spalding-knowledge-panel-2.png 512w, https://aioseo.com/wp-content/uploads/2023/01/esperanza-spalding-knowledge-panel-2-234x300.png 234w, https://aioseo.com/wp-content/uploads/2023/01/esperanza-spalding-knowledge-panel-2-47x60.png 47w, https://aioseo.com/wp-content/uploads/2023/01/esperanza-spalding-knowledge-panel-2-70x90.png 70w\" sizes=\"(max-width: 512px) 100vw, 512px\" /></figure>\n\n\n\n<p>The 1st display is creative and enticing while the 2nd one is more like an encyclopedia summary. Both are &#8216;fed&#8217; by Knowledge Graph.</p>\n\n\n\n<p>And both displays are called <strong>Knowledge Panels</strong>.</p>\n\n\n\n<h2 id=\"aioseo-a-giant-drive-through-warehouse\">A Giant Drive-Through Warehouse</h2>\n\n\n\n<p>You can think of Knowledge Graph as a giant drive-through warehouse. You pull up and say what you&#8217;re looking for. (&#8220;I want a big juicy cheeseburger.&#8221;) Then robots race to fetch what you asked for.</p>\n\n\n\n<p>When you go through the drive-through at McDonald&#8217;s, you order from the menu: &#8220;I want a Big Mac.&#8221; You might add details: &#8220;I want a Big Mac, with cheese and bacon. Hold the pickle.&#8221;</p>\n\n\n\n<p>But when people ask for things in Google Search, there aren&#8217;t any menus. So people describe what they want in lots of different ways.</p>\n\n\n\n<ul><li>I want the biggest burger you got!</li><li>I want a hot, juicy burger that fills me up!</li><li>I want a delicious hot meal. What do you suggest?</li></ul>\n\n\n\n<p>Knowledge Graph has helped Google get very good at understanding what people want when they ask for things, <em>regardless of the ways they ask for them.</em></p>\n\n\n\n<p>Google uses something called natural language processing (<a href=\"https://research.google/research-areas/natural-language-processing/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">NLP</a>) to do this.</p>\n\n\n\n<p>And everything the Knowledge Graph delivers comes in response to search queries.</p>\n\n\n\n<h3 id=\"aioseo-whats-a-search-query\">What&#8217;s a search query?</h3>\n\n\n\n<p>A search query is a request made to a search engine, either by typing or <a href=\"https://www.wpbeginner.com/plugins/how-to-add-voice-search-to-your-wordpress-site/\" target=\"_blank\" rel=\"noopener\" title=\"\">speaking</a>.</p>\n\n\n\n<ul><li>At a fast-food drive-through, your request is called an &#8220;order.&#8221;</li><li>When you&#8217;re using a search engine, your request is called a &#8220;search term&#8221; or &#8220;search query.&#8221;</li></ul>\n\n\n\n<h2 id=\"aioseo-where-does-google-knowledge-graph-get-its-data-from\">Where Does Google Knowledge Graph Get Its Data From?</h2>\n\n\n\n<p>When Google initially announced the Knowledge Graph they cited some of their information sources:</p>\n\n\n\n<ul><li>Wikipedia</li><li>Freebase</li><li>CIA World FactBook.</li></ul>\n\n\n\n<p>(In 2014 Freebase migrated its data to Wikidata.org.)</p>\n\n\n\n<p>In addition, Google licenses and pulls data from various industry sources, including:</p>\n\n\n\n<ul><li>Weather.com</li><li>Morningstar</li><li>Refinitiv</li><li>ICE Data Services (Intercontinental Commodity Exchange)</li><li>NYSE (New York Stock Exchange)</li><li>Coinmarketcap</li><li>S&amp;P Capital IQ</li><li>TickerPlant</li><li>S&amp;P Dow Jones Indices.</li></ul>\n\n\n\n<p>(Note: Asset prices displayed in search results are not always &#8220;real-time&#8221; data. They may be delayed by 5-15 minutes or more. You can learn more from Google&#8217;s <a href=\"https://www.google.com/intl/en_us/googlefinance/disclaimer/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">disclaimer</a>.)</p>\n\n\n\n<h2 id=\"aioseo-what-are-zero-click-results\">What Are Zero-Click Results?</h2>\n\n\n\n<p>Google&#8217;s Knowledge Graph has contributed to a phenomenon called &#8220;zero-click results.&#8221; This refers to getting an answer to your search query <em>without having to click on a website</em>.</p>\n\n\n\n<p>For example, a search for &#8220;current NFL score” returned this result, which has the score of the Miami Dolphins &#8211; Buffalo Bills game which, at the time, was in &#8220;Q3&#8221; (the 3rd quarter).</p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"510\" src=\"https://aioseo.com/wp-content/uploads/2023/01/zero-click-nfl-score-example-1024x510.png\" alt=\"\" class=\"wp-image-152260\" srcset=\"https://aioseo.com/wp-content/uploads/2023/01/zero-click-nfl-score-example-1024x510.png 1024w, https://aioseo.com/wp-content/uploads/2023/01/zero-click-nfl-score-example-300x149.png 300w, https://aioseo.com/wp-content/uploads/2023/01/zero-click-nfl-score-example-768x382.png 768w, https://aioseo.com/wp-content/uploads/2023/01/zero-click-nfl-score-example-600x299.png 600w, https://aioseo.com/wp-content/uploads/2023/01/zero-click-nfl-score-example-121x60.png 121w, https://aioseo.com/wp-content/uploads/2023/01/zero-click-nfl-score-example-181x90.png 181w, https://aioseo.com/wp-content/uploads/2023/01/zero-click-nfl-score-example.png 1139w\" sizes=\"100vw\" /></figure>\n\n\n\n<p>Here&#8217;s another example: a search for the stock symbol &#8220;CEF&#8221; and &#8220;price&#8221; returns this.</p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"630\" src=\"https://aioseo.com/wp-content/uploads/2023/01/zero-click-stock-price-example-1024x630.png\" alt=\"\" class=\"wp-image-152262\" srcset=\"https://aioseo.com/wp-content/uploads/2023/01/zero-click-stock-price-example-1024x630.png 1024w, https://aioseo.com/wp-content/uploads/2023/01/zero-click-stock-price-example-300x185.png 300w, https://aioseo.com/wp-content/uploads/2023/01/zero-click-stock-price-example-768x473.png 768w, https://aioseo.com/wp-content/uploads/2023/01/zero-click-stock-price-example-600x369.png 600w, https://aioseo.com/wp-content/uploads/2023/01/zero-click-stock-price-example-97x60.png 97w, https://aioseo.com/wp-content/uploads/2023/01/zero-click-stock-price-example-146x90.png 146w, https://aioseo.com/wp-content/uploads/2023/01/zero-click-stock-price-example.png 1254w\" sizes=\"100vw\" /></figure>\n\n\n\n<h3 id=\"aioseo-should-i-be-concerned-about-zero-click-results\">Should I be Concerned About Zero-Click Results?</h3>\n\n\n\n<p>Zero-click results are an evolution of Google&#8217;s quest to better serve searchers.</p>\n\n\n\n<p>Suppose you&#8217;re using things like live sports scores and stock prices or encyclopedia-style facts to attract site visitors. In that case, you should look carefully at Google&#8217;s zero-click results.</p>\n\n\n\n<p>Then consider whether you need to adjust your content marketing strategy.</p>\n\n\n\n<h2 id=\"aioseo-seo-should-i-change-anything-for-google-knowledge-graph\">SEO: Should I Change Anything for Google Knowledge Graph?</h2>\n\n\n\n<p>The best response to Knowledge Graph is to make sure you communicate to Google key facts about your business, staff, authors, and products. This includes how they are connected to people, places, or things on the internet.</p>\n\n\n\n<p>While basic facts may already be on your website, you can add more details by using <a href=\"https://aioseo.com/docs/setting-web-page-schema-markup-in-your-content/\">schema markup</a>.</p>\n\n\n\n<p>Schema markup is code that Google reads to understand more about your site, business, people, and content.</p>\n\n\n\n<p>When you add Schema markup to your site, you&#8217;re essentially adding &#8220;tags&#8221; for search engines to read. (And these “tags” are called “structured data.”)</p>\n\n\n\n<p>Adding schema manually can be time-consuming.</p>\n\n\n\n<p>That’s where a tool like the All in One SEO (AIOSEO) plugin comes in. It enables you to quickly add schema markup without knowing any code.</p>\n\n\n\n<h3 id=\"aioseo-add-schema-easily-with-all-in-one-seo-aioseo\">Add Schema Easily With All in One SEO (AIOSEO)</h3>\n\n\n\n<p>If you use WordPress, you can use the All in One SEO (AIOSEO) plugin to <a href=\"https://aioseo.com/how-to-use-schema-markup-to-boost-your-seo/\">add schema</a>.</p>\n\n\n\n<p>It takes a few button clicks and you&#8217;ll fill out a form.</p>\n\n\n\n<p>AIOSEO has thousands of 5-star ratings on WordPress.org. And it’s used by over 3 million bloggers and small businesses as well as large companies like Thomson Reuters FindLaw and Clorox.</p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"471\" src=\"https://aioseo.com/wp-content/uploads/2022/12/2-aioseo-homepage-1024x471.png\" alt=\"aioseo-homepage\" class=\"wp-image-146993\" srcset=\"https://aioseo.com/wp-content/uploads/2022/12/2-aioseo-homepage-1024x471.png 1024w, https://aioseo.com/wp-content/uploads/2022/12/2-aioseo-homepage-300x138.png 300w, https://aioseo.com/wp-content/uploads/2022/12/2-aioseo-homepage-768x353.png 768w, https://aioseo.com/wp-content/uploads/2022/12/2-aioseo-homepage-600x276.png 600w, https://aioseo.com/wp-content/uploads/2022/12/2-aioseo-homepage.png 1390w\" sizes=\"100vw\" /></figure>\n\n\n\n<p>First, <a href=\"https://aioseo.com/docs/installing-all-in-one-seo-pro/\">download and install the plugin</a>.</p>\n\n\n\n<p>Then follow these instructions:</p>\n\n\n\n<ul><li><a href=\"https://aioseo.com/docs/configuring-the-schema-settings-in-all-in-one-seo/#knowledge-graph-settings\">Add your website information for Knowledge Graph</a></li><li><a href=\"https://aioseo.com/docs/local-business-seo-for-a-single-location/\">Add local SEO for a single-location business</a></li><li><a href=\"https://aioseo.com/docs/local-business-seo-for-multiple-locations/\">Add local SEO for a multi-location business</a></li><li><a href=\"https://aioseo.com/docs/displaying-your-social-media-profiles-in-knowledge-panel/\">Add your website’s social media profiles</a></li></ul>\n\n\n\n<p>Also consider adding an <strong>author bio</strong> for your writers. In that bio, link to other websites that the author is related to. And consider adding links to their social media profiles, too. These connections can help Google and other search engines understand more about your content.</p>\n\n\n\n<h2 id=\"aioseo-for-advanced-users-what-is-the-google-knowledge-graph-search-api\">For Advanced Users: What is the Google Knowledge Graph Search API?</h2>\n\n\n\n<p>The Google Knowledge Graph Search API enables developers to access Knowledge Graph entities to create custom displays of related information on their websites.</p>\n\n\n\n<p>Sample uses suggested by Google include:</p>\n\n\n\n<ul><li>&#8220;Getting a ranked list of the most notable entities that match certain criteria.&#8221;</li><li>&#8220;Predictively completing entities in a search box.&#8221;</li><li>&#8220;Annotating/organizing content using the Knowledge Graph entities.&#8221;</li></ul>\n\n\n\n<p>Google&#8217;s documentation says that they use standard Schema.org types, and the API is JSON-LD-compliant.</p>\n\n\n\n<p>To use the API you&#8217;ll need to:</p>\n\n\n\n<ul><li>Create an API key</li><li>Use Python, Java, JavaScript, or PHP</li><li>Understand JSON.</li></ul>\n\n\n\n<p>If you&#8217;re using Python, you may find Google&#8217;s <a href=\"https://colab.research.google.com/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Colaboratory</a> helpful: it&#8217;s used widely for machine learning applications.</p>\n\n\n\n<h2 id=\"aioseo-did-google-create-the-first-knowledge-graph\">Did Google Create the First Knowledge Graph?</h2>\n\n\n\n<p>For millennia, humans have advanced their understanding of the world by classifying objects and concepts and exploring relationships between them. Those contributing to that understanding include philosophers, theologians, linguists, artists, scientists, novelists, and mathematicians.</p>\n\n\n\n<p>According to Wikipedia, the term &#8220;knowledge graph&#8221; was coined in the 1970s and related projects began in the 1980s.</p>\n\n\n\n<p>Readers interested in learning more about how the precursors and components of knowledge graphs evolved, including the semantic web and natural language processing (NLP), may enjoy <a href=\"https://knowledgegraph.today/paper.html\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">this research paper</a>.</p>\n\n\n\n<h2 id=\"aioseo-whats-next\">What&#8217;s Next?</h2>\n\n\n\n<p>We hope this article gave you an easy-to-understand introduction to Google&#8217;s Knowledge Graph.</p>\n\n\n\n<p>You may also want to check out our article on the <a href=\"https://aioseo.com/best-wordpress-product-review-plugins/\">best product review plugins</a> and how to use <a href=\"https://aioseo.com/how-to-use-a-wordpress-faq-block-to-boost-seo-and-get-more-traffic/\">WordPress FAQ blocks</a> to snatch market share from your competitors.</p>\n\n\n\n<p>If you found this article helpful, then please subscribe to our <a href=\"https://www.youtube.com/c/AIOSEO\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">YouTube Channel</a>. You’ll find lots of helpful tutorials there. You can also follow us on <a href=\"https://twitter.com/aioseopack\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Twitter</a>, <a href=\"https://www.linkedin.com/company/aioseo/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">LinkedIn</a>, or <a href=\"https://facebook.com/aioseopack/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Facebook</a> to stay in the loop.</p>The post <a href=\"https://aioseo.com/what-is-google-knowledge-graph/\">​​What is Google Knowledge Graph? A Super Simple Explanation</a> first appeared on <a href=\"https://aioseo.com\">AIOSEO</a>.\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:36:\"http://wellformedweb.org/CommentAPI/\";a:1:{s:10:\"commentRss\";a:1:{i:0;a:5:{s:4:\"data\";s:55:\"https://aioseo.com/what-is-google-knowledge-graph/feed/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:38:\"http://purl.org/rss/1.0/modules/slash/\";a:1:{s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:1:\"0\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:4;a:6:{s:4:\"data\";s:85:\"\n		\n		\n					\n		\n		\n		\n				\n		\n		\n		\n		\n		\n\n					\n										\n					\n					\n			\n		\n		\n			\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:5:{s:0:\"\";a:7:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:51:\"What Are SERPs (And Why Are they Important to SEO)?\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:92:\"https://aioseo.com/what-are-serps/?utm_source=rss&utm_medium=rss&utm_campaign=what-are-serps\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:42:\"https://aioseo.com/what-are-serps/#respond\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Mon, 16 Jan 2023 14:26:45 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"category\";a:5:{i:0;a:5:{s:4:\"data\";s:4:\"Blog\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:1;a:5:{s:4:\"data\";s:8:\"SEO Tips\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:2;a:5:{s:4:\"data\";s:20:\"first page of Google\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:3;a:5:{s:4:\"data\";s:27:\"search engine results pages\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:4;a:5:{s:4:\"data\";s:5:\"serps\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:28:\"https://aioseo.com/?p=143777\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:11:\"isPermaLink\";s:5:\"false\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:425:\"<p>What are SERPs, and why are they important to SEO? SERPs (short for search engine result pages) are important to every search strategy and must be monitored closely. More importantly, getting content on the first search engine results page is&#8230;</p>\nThe post <a href=\"https://aioseo.com/what-are-serps/\">What Are SERPs (And Why Are they Important to SEO)?</a> first appeared on <a href=\"https://aioseo.com\">AIOSEO</a>.\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:11:\"Kato Nkhoma\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:40:\"http://purl.org/rss/1.0/modules/content/\";a:1:{s:7:\"encoded\";a:1:{i:0;a:5:{s:4:\"data\";s:26668:\"<p>What are SERPs, and why are they important to SEO?</p>\n\n\n\n<p>SERPs (short for search engine result pages) are important to every search strategy and must be monitored closely. More importantly, getting content on the first search engine results page is the goal of every online business.</p>\n\n\n\n<p>In this article, we’ll explain SERPs and their prominent role in SEO.</p>\n\n\n\n<div class=\"is-layout-flow wp-block-group aioseo-table-of-contents has-theme-info-background-color has-background\"><div class=\"wp-block-group__inner-container\">\n<p>In This Article</p>\n\n\n\n<div class=\"wp-block-aioseo-table-of-contents\"><ul><li><a href=\"#aioseo-what-are-serps\">What are SERPs?</a><ul><li><a href=\"#aioseo-why-are-serps-important-for-seo\">Why are SERPs important for SEO?</a></li></ul></li><li><a href=\"#aioseo-how-to-improve-your-search-rankings-and-dominate-serps\">How to Improve Your Search Rankings and Dominate SERPs</a><ul><li><a href=\"#aioseo-install-aioseo\">Install AIOSEO</a></li><li><a href=\"#aioseo-conduct-intent-based-keyword-research\">Conduct Intent-based Keyword Research</a></li><li><a href=\"#aioseo-create-valuable-engaging-content\">Create Valuable, Engaging Content</a></li><li><a href=\"#aioseo-consider-your-competitors\">Consider Your Competitors</a></li></ul></li><li><a href=\"#aioseo-what-are-serp-features\">What are SERP Features?</a><ul><li><a href=\"#aioseo-featured-snippets\">Featured Snippets</a></li><li><a href=\"#aioseo-rich-snippets\">Rich Snippets</a></li><li><a href=\"#aioseo-knowledge-panels\">Knowledge Panels</a></li><li><a href=\"#aioseo-site-links\">Site Links</a></li><li><a href=\"#aioseo-people-also-ask-paa-box\">People Also Ask (PAA) Box</a></li><li><a href=\"#aioseo-top-stories\">Top Stories</a></li><li><a href=\"#aioseo-other-types-of-serp-features\">Other Types of SERP Features</a></li></ul></li><li><a href=\"#aioseo-dominate-the-serps-and-grow-your-traffic-and-business\">Dominate the SERPs and Grow Your Traffic and Business</a></li></ul></div>\n</div></div>\n\n\n\n<h2 id=\"aioseo-what-are-serps\">What are SERPs?</h2>\n\n\n\n<p>SERPs are the web pages Google and other search engines return when users input a query. They are the results pages served to users after they input their keywords.</p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"700\" height=\"578\" src=\"https://aioseo.com/wp-content/uploads/2023/01/what-are-serps-2.png\" alt=\"What are SERPs? SERPs are the web pages Google and other search engines return when users input a query. \" class=\"wp-image-151541\" srcset=\"https://aioseo.com/wp-content/uploads/2023/01/what-are-serps-2.png 700w, https://aioseo.com/wp-content/uploads/2023/01/what-are-serps-2-300x248.png 300w, https://aioseo.com/wp-content/uploads/2023/01/what-are-serps-2-600x495.png 600w\" sizes=\"(max-width: 700px) 100vw, 700px\" /></figure>\n\n\n\n<p>While every SERP may be unique, they usually have the same features, namely:</p>\n\n\n\n<ul><li>Ads</li><li>Organic search results</li><li>Featured snippet</li><li>People also ask (PAA) section</li><li>Related searches section</li></ul>\n\n\n\n<p>However, to provide a personalized experience, you may find that SERPs may be slightly different, even for search queries performed on the same search engine using the same keywords or search queries. This happens because search engines try to customize the experience for each user by presenting results based on a wide range of factors apart from the search term. This includes the user’s physical location, browsing history, and social settings.&nbsp;</p>\n\n\n\n<p>Another note is that SERPs constantly change in appearance due to experiments search engines perform to offer users a better experience.</p>\n\n\n\n<h3 id=\"aioseo-why-are-serps-important-for-seo\">Why are SERPs important for SEO?</h3>\n\n\n\n<p>SERPs are crucial to your SEO for many different reasons, with the top ones being:</p>\n\n\n\n<ul><li>That is where your search listings are found</li><li>SERPs determine how your search listing will look</li><li>Understanding the competitiveness of a particular SERP result helps guide your SEO efforts</li></ul>\n\n\n\n<p>In short, SERPs are important because they help determine what you need to do to rank high and drive traffic to your site.</p>\n\n\n\n<h2 id=\"aioseo-how-to-improve-your-search-rankings-and-dominate-serps\">How to Improve Your Search Rankings and Dominate SERPs</h2>\n\n\n\n<p>Now that you know what SERPs are and why they are important, let&#8217;s quickly look at how you can improve your search rankings on SERPs and drive more traffic to your site.</p>\n\n\n\n<h3 id=\"aioseo-install-aioseo\">Install AIOSEO</h3>\n\n\n\n<p>The first step to ranking high on SERPs is to install a powerful SEO plugin like <a href=\"https://aioseo.com/pricing/\" title=\"Pricing\">All In One SEO</a> (AIOSEO).</p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"700\" height=\"311\" src=\"https://aioseo.com/wp-content/uploads/2023/01/aioseo.png\" alt=\"AIOSEO is the best WordPress plugin as it has many features to help you dominate the SERPs.\" class=\"wp-image-151544\" srcset=\"https://aioseo.com/wp-content/uploads/2023/01/aioseo.png 700w, https://aioseo.com/wp-content/uploads/2023/01/aioseo-300x133.png 300w, https://aioseo.com/wp-content/uploads/2023/01/aioseo-600x267.png 600w\" sizes=\"(max-width: 700px) 100vw, 700px\" /></figure>\n\n\n\n<p><a href=\"https://aioseo.com/pricing/\" title=\"Pricing\">AIOSEO</a> is the best WordPress SEO plugin on the market. It is trusted by over 3 million savvy website owners and marketers to help them dominate the SERPs and drive relevant traffic to their sites. This is because the plugin has many <a href=\"https://aioseo.com/features/\" title=\"Features\">powerful SEO features</a> and modules to help you optimize your website for search engines and users. Examples include:</p>\n\n\n\n<ul><li><strong>Next-gen Schema Generator</strong>: This makes adding any type of schema markup super easy.</li><li><strong>Redirection Manager</strong>: Helps you manage redirects and eliminate 404 errors, making it easier for search engines to crawl and <a href=\"https://aioseo.com/index-your-website-on-google/\" title=\"9 Quick &amp; Easy Ways to Index Your Website on Google\">index your site</a>.</li><li><strong>Link Assistant</strong>: Powerful internal linking tool that <a href=\"https://aioseo.com/ways-link-assistant-can-save-you-time-on-internal-and-external-link-building/\" title=\"6 Ways Link Assistant Can Save You Time On Internal Link Building\">automates building links</a> between pages on your site. It also gives you an audit of outbound links.</li><li><strong>SEO Preview</strong>: This gives you an overview of your search and social snippets and general SEO so you can improve your optimization.</li><li><strong>IndexNow:</strong> For instantaneous indexing on search engines that support the <a href=\"https://aioseo.com/what-is-indexnow-for-seo/\" title=\"What is IndexNow for SEO (Explained in Plain English)?\">IndexNow protocol</a> (like Bing and Yandex).</li><li><strong>Local SEO module</strong>: Helps you rank for local searches and drive foot traffic to your business.</li><li><strong>Robots.txt editor</strong>: Gives you full control over the instructions you give web crawlers about what folders and files to crawl on your WordPress site.</li><li><strong>Sitemap generator</strong>: Automatically generate <a href=\"https://aioseo.com/how-to-create-a-sitemap-in-wordpress/\" title=\"How to Create a Sitemap in WordPress (The Easy Way)\">different types of sitemaps</a> to notify all search engines of any updates on your site.</li></ul>\n\n\n\n<p>These features and more are designed to help you create content and websites optimized to rank high on SERPs.</p>\n\n\n\n<p>For step-by-step instructions on how to install AIOSEO, check out our <a href=\"https://aioseo.com/docs/installing-all-in-one-seo-pro/\" title=\"Installing All in One SEO Pro\">installation guide</a>.</p>\n\n\n\n<h3 id=\"aioseo-conduct-intent-based-keyword-research\">Conduct Intent-based Keyword Research</h3>\n\n\n\n<p>Keyword research plays a huge role in SEO. You must know the search terms your target audience uses to search for information about your brand, products, or topics related to your business.</p>\n\n\n\n<p>Unfortunately, many small businesses make the mistake of focusing solely on search volumes and difficulty scores when selecting keywords to rank for.&nbsp;</p>\n\n\n\n<p>While this may drive traffic to your site, it won’t help drive your business goals forward.</p>\n\n\n\n<p>That’s why your keyword research must focus on search intent. Understanding search intent, or the reason behind a search, helps you create content that answers users’ questions and concerns. As a result, your content will perform better in search, rising to the top of the SERPs. It also leads to better conversion rates and more traffic to your site.</p>\n\n\n\n<p>Intent-based keyword research also helps you shorten the sales cycle if you sell products on your site. That’s because it focuses on bottom-of-the-funnel (BoFu) content that solves users’ problems.&nbsp;</p>\n\n\n\n<p>And don’t worry. Finding intent-based keywords is super easy if you have the <a href=\"https://aioseo.com/best-seo-keyword-analysis-tool/\" title=\"8 Best SEO Keyword Analysis Tools You Need to Know in 2023\">right keyword analysis tools</a>.</p>\n\n\n\n<h3 id=\"aioseo-create-valuable-engaging-content\">Create Valuable, Engaging Content</h3>\n\n\n\n<p>Particularly with Google’s Helpful Content update, creating valuable content must be a priority if you want to dominate the SERPs. This means creating content that answers users’ questions. Helpful content must also be easy to read. This is something you can check for using AIOSEO’s Readability score.</p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"700\" height=\"573\" src=\"https://aioseo.com/wp-content/uploads/2023/01/what-are-serps-readability-1.png\" alt=\"Use AIOSEO\'s readability score to create content that ranks well on SERPs.\" class=\"wp-image-151545\" srcset=\"https://aioseo.com/wp-content/uploads/2023/01/what-are-serps-readability-1.png 700w, https://aioseo.com/wp-content/uploads/2023/01/what-are-serps-readability-1-300x246.png 300w, https://aioseo.com/wp-content/uploads/2023/01/what-are-serps-readability-1-600x491.png 600w\" sizes=\"(max-width: 700px) 100vw, 700px\" /></figure>\n\n\n\n<p>Search engines promote content that helps users find their answers (meets intent) and is structured in an easy-to-read way. That’s why creating quality content must be a priority if you want to rank high on SERPs.</p>\n\n\n\n<h3 id=\"aioseo-consider-your-competitors\">Consider Your Competitors</h3>\n\n\n\n<p>Another important element to consider if you want to rank high on SERPs is how your competitors are performing.</p>\n\n\n\n<p>You need to conduct an SEO competitor analysis.</p>\n\n\n\n<p>An SEO competitor analysis involves checking the following:</p>\n\n\n\n<ul><li>Keywords competitors are ranking for</li><li>Their top-performing content on SERPs</li><li>Technical SEO issues that could be slowing you down</li><li>And more</li></ul>\n\n\n\n<p>Check out our <a href=\"https://aioseo.com/how-to-do-an-seo-competitor-analysis/\" title=\"How to Do an SEO Competitor Analysis [The Easy Way]\">SEO competitor analysis guide</a> for more.&nbsp;</p>\n\n\n\n<p>Running an analysis of your competitors’ websites may sound daunting. However, with AIOSEO, it’s super easy. This is all thanks to our SEO Analysis tool.&nbsp;</p>\n\n\n\n<p>To analyze a competitor website, go to the <strong>AIOSEO menu » SEO Analysis » Analyze Competitor Site</strong>.</p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"702\" height=\"331\" src=\"https://aioseo.com/wp-content/uploads/2023/01/what-are-serps-competitor-analysis.png\" alt=\"Use AIOSEO to analyze competitor sites and get tips on content that ranks.\" class=\"wp-image-151546\" srcset=\"https://aioseo.com/wp-content/uploads/2023/01/what-are-serps-competitor-analysis.png 702w, https://aioseo.com/wp-content/uploads/2023/01/what-are-serps-competitor-analysis-300x141.png 300w, https://aioseo.com/wp-content/uploads/2023/01/what-are-serps-competitor-analysis-600x283.png 600w\" sizes=\"(max-width: 702px) 100vw, 702px\" /></figure>\n\n\n\n<p>Input your competitor’s URL in the URL field, then click next.</p>\n\n\n\n<p>AIOSEO will run an analysis on the website and give you a detailed report:</p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"700\" height=\"515\" src=\"https://aioseo.com/wp-content/uploads/2023/01/what-are-serps-competitor-analysis-2.png\" alt=\"AIOSEO will run an analysis on the website and give you a detailed report.\" class=\"wp-image-151547\" srcset=\"https://aioseo.com/wp-content/uploads/2023/01/what-are-serps-competitor-analysis-2.png 700w, https://aioseo.com/wp-content/uploads/2023/01/what-are-serps-competitor-analysis-2-300x221.png 300w, https://aioseo.com/wp-content/uploads/2023/01/what-are-serps-competitor-analysis-2-600x441.png 600w\" sizes=\"(max-width: 700px) 100vw, 700px\" /></figure>\n\n\n\n<p>The report includes data on your competitor site&#8217;s:</p>\n\n\n\n<ul><li>Basic SEO</li><li>Advanced SEO</li><li>Performance</li></ul>\n\n\n\n<p>You can then use this information to help you finetune your SEO so you can outrank your competitors.&nbsp;</p>\n\n\n\n<h2 id=\"aioseo-what-are-serp-features\">What are SERP Features?&nbsp;</h2>\n\n\n\n<p>This article would be incomplete if we didn’t look at SERP features and their importance to your SEO.</p>\n\n\n\n<p>SERP features are elements that appear on search engine results pages and are more interactive than the traditional “10 blue links.” They are more prominent than normal search listings, making them more attractive to users. As a result, they drive more engagement and boost your SEO. Examples of SERP features include:</p>\n\n\n\n<h3 id=\"aioseo-featured-snippets\">Featured Snippets</h3>\n\n\n\n<p>Featured snippets are large boxes on SERPs that present a large section of your content on SERPs. These usually occupy the top spot on SERPs.</p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"702\" height=\"457\" src=\"https://aioseo.com/wp-content/uploads/2023/01/what-are-serps-featured-snippet.png\" alt=\"Featured snippets are one of the most important SERP features.\" class=\"wp-image-151548\" srcset=\"https://aioseo.com/wp-content/uploads/2023/01/what-are-serps-featured-snippet.png 702w, https://aioseo.com/wp-content/uploads/2023/01/what-are-serps-featured-snippet-300x195.png 300w, https://aioseo.com/wp-content/uploads/2023/01/what-are-serps-featured-snippet-600x391.png 600w\" sizes=\"(max-width: 702px) 100vw, 702px\" /></figure>\n\n\n\n<p>Landing the coveted featured snippet is invaluable as it results in you getting about <a href=\"https://ahrefs.com/blog/featured-snippets-study/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">8% of all organic clicks</a> for your search term.</p>\n\n\n\n<p>A few tips to help you land the featured image include <a href=\"https://aioseo.com/how-to-use-schema-markup-to-boost-your-seo/\" title=\"How to Use Schema Markup to Boost Your SEO\">adding schema markup</a>, especially FAQ schema. This is where our <a href=\"https://aioseo.com/announcing-aioseo-4-2-5-next-gen-schema-generator-to-improve-your-seo-rankings/\" title=\"Announcing AIOSEO 4.2.5: Next-Gen Schema Generator to Improve Your SEO Rankings\">next-gen Schema Generator</a> comes in very handy. Adding a table of contents to your posts is another way to boost your chances of landing the featured snippet.</p>\n\n\n\n<h3 id=\"aioseo-rich-snippets\">Rich Snippets</h3>\n\n\n\n<p><a href=\"https://aioseo.com/how-to-add-rich-snippets-to-wordpress/\" title=\"How to Add Rich Snippets to WordPress (The Easy Way)\">Rich snippets</a> are another powerful SERP feature you should aim for. These search listings contain extra information, making them more attractive and interactive.</p>\n\n\n\n<p>Again, this is where adding schema markup becomes invaluable to dominate the SERPs. It results in search engines understanding your content better, leading them to display more information in your search snippets.</p>\n\n\n\n<p>And if you’re an ecommerce brand, you can also use our <a href=\"https://aioseo.com/how-to-add-google-merchant-center-listing-schema-to-wordpress/\" title=\"How to Add Google Merchant Center Listing Schema to WordPress\">Google Merchant Center listing schema</a> to generate even more enhanced product snippets.&nbsp;</p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"700\" height=\"237\" src=\"https://aioseo.com/wp-content/uploads/2022/11/how-to-add-shipping-information-rich-snippet-example.png\" alt=\"Rich snippets are another popular SERP feature.\" class=\"wp-image-136297\" srcset=\"https://aioseo.com/wp-content/uploads/2022/11/how-to-add-shipping-information-rich-snippet-example.png 700w, https://aioseo.com/wp-content/uploads/2022/11/how-to-add-shipping-information-rich-snippet-example-300x102.png 300w, https://aioseo.com/wp-content/uploads/2022/11/how-to-add-shipping-information-rich-snippet-example-600x203.png 600w\" sizes=\"(max-width: 700px) 100vw, 700px\" /></figure>\n\n\n\n<p>Rich snippets, like featured snippets, lead to a boost in CTR and SEO. As a result, you’ll rise higher on SERPs.</p>\n\n\n\n<h3 id=\"aioseo-knowledge-panels\">Knowledge Panels</h3>\n\n\n\n<p>Knowledge panels are a SERP feature containing detailed information about your content. They’re larger than featured and rich snippets and appear on the right-hand side of desktop search results and at the top of mobile results.&nbsp;</p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"702\" height=\"550\" src=\"https://aioseo.com/wp-content/uploads/2023/01/what-are-serps-knowledge-panel.png\" alt=\"Knowledge panels are a SERP feature containing detailed information about your content or product.\" class=\"wp-image-151552\" srcset=\"https://aioseo.com/wp-content/uploads/2023/01/what-are-serps-knowledge-panel.png 702w, https://aioseo.com/wp-content/uploads/2023/01/what-are-serps-knowledge-panel-300x235.png 300w, https://aioseo.com/wp-content/uploads/2023/01/what-are-serps-knowledge-panel-600x470.png 600w\" sizes=\"(max-width: 702px) 100vw, 702px\" /></figure>\n\n\n\n<p>Generating these requires a combination of many factors, including adding schema markup, having an active social media presence, verifying your business on Google Business Profile, and more.</p>\n\n\n\n<h3 id=\"aioseo-site-links\">Site Links</h3>\n\n\n\n<p>Site links are links on SERPs that take users directly to the section on a page that answers their question. They are excellent for <a href=\"https://aioseo.com/ways-to-increase-your-organic-clickthrough-rates/\">improving organic CTR</a> and driving relevant traffic to your site.</p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"700\" height=\"294\" src=\"https://aioseo.com/wp-content/uploads/2022/07/table-of-contents-block-serps.png\" alt=\"Adding a table of contents enhances your appearance on SERPs by inc\" class=\"wp-image-105094\" srcset=\"https://aioseo.com/wp-content/uploads/2022/07/table-of-contents-block-serps.png 700w, https://aioseo.com/wp-content/uploads/2022/07/table-of-contents-block-serps-300x126.png 300w, https://aioseo.com/wp-content/uploads/2022/07/table-of-contents-block-serps-600x252.png 600w\" sizes=\"(max-width: 700px) 100vw, 700px\" /></figure>\n\n\n\n<p>One of the most effective ways to get search engines to generate site links on SERPs is to <a href=\"https://aioseo.com/wordpress-table-of-contents-seo/\" title=\"Is a WordPress Table of Contents Good for SEO?\">add a table of contents to your content</a>.&nbsp; And AIOSEO’s table of contents block makes this super easy. All you have to do is add the Table of Contents block, and the plugin automatically generates a hyperlinked table of contents based on the headers you add.</p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"700\" height=\"498\" src=\"https://aioseo.com/wp-content/uploads/2023/01/how-to-add-toc-in-wordpress-toc-block.png\" alt=\"Add the AIOSEO - Table of Contents block and AIOSEO automatically generates a hyperlinked table of contents.\" class=\"wp-image-151555\" srcset=\"https://aioseo.com/wp-content/uploads/2023/01/how-to-add-toc-in-wordpress-toc-block.png 700w, https://aioseo.com/wp-content/uploads/2023/01/how-to-add-toc-in-wordpress-toc-block-300x213.png 300w, https://aioseo.com/wp-content/uploads/2023/01/how-to-add-toc-in-wordpress-toc-block-600x427.png 600w\" sizes=\"(max-width: 700px) 100vw, 700px\" /></figure>\n\n\n\n<p>For step-by-step instructions on how to do this, check out our guide on <a href=\"https://aioseo.com/how-to-create-a-table-of-contents-in-wordpress/\" title=\"How to Create a Table of Contents in WordPress (2 Simple Methods)\">creating a table of contents in WordPress</a>.</p>\n\n\n\n<h3 id=\"aioseo-people-also-ask-paa-box\">People Also Ask (PAA) Box</h3>\n\n\n\n<p>The people also ask box is a <a href=\"https://aioseo.com/how-to-use-a-wordpress-faq-block-to-boost-seo-and-get-more-traffic/\" title=\"How to Use a WordPress FAQ Block to Boost SEO and Get More Traffic\">mini FAQ section embedded in SERPs</a>. Google included this SERP feature to make it easier for users to find answers to their questions.&nbsp;</p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"702\" height=\"332\" src=\"https://aioseo.com/wp-content/uploads/2023/01/what-are-serps-people-also-ask.png\" alt=\"The people also ask box is another SERP feature that can help you drive traffic.\" class=\"wp-image-151561\" srcset=\"https://aioseo.com/wp-content/uploads/2023/01/what-are-serps-people-also-ask.png 702w, https://aioseo.com/wp-content/uploads/2023/01/what-are-serps-people-also-ask-300x142.png 300w, https://aioseo.com/wp-content/uploads/2023/01/what-are-serps-people-also-ask-600x284.png 600w\" sizes=\"(max-width: 702px) 100vw, 702px\" /></figure>\n\n\n\n<p>If you can get featured in this section of the SERPs, you stand a better chance of getting more traffic to your site.&nbsp;</p>\n\n\n\n<p>To get featured in this powerful SERP feature, you should create content that answers users’ questions. Better yet, <a href=\"https://aioseo.com/how-to-add-an-faq-section-in-wordpress-2-super-easy-ways/\" title=\"How to Add an FAQ Section in WordPress (2 Super Easy Ways)\">add FAQ sections</a> in your content and FAQ schema markup to those pages.</p>\n\n\n\n<p>Adding FAQ schema markup is easy with AIOSEO. Simply open your page in editor mode and scroll down to the <strong>AIOSEO Settings</strong>. Next, click <strong>Schema » Generate Schema</strong> and select the FAQ option in the <strong>Schema catalog</strong>.</p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"700\" height=\"472\" src=\"https://aioseo.com/wp-content/uploads/2023/01/what-are-serps-faq-schema.png\" alt=\"AIOSEO makes it super easy to add FAQ schema. \" class=\"wp-image-151562\" srcset=\"https://aioseo.com/wp-content/uploads/2023/01/what-are-serps-faq-schema.png 700w, https://aioseo.com/wp-content/uploads/2023/01/what-are-serps-faq-schema-300x202.png 300w, https://aioseo.com/wp-content/uploads/2023/01/what-are-serps-faq-schema-600x405.png 600w\" sizes=\"(max-width: 700px) 100vw, 700px\" /></figure>\n\n\n\n<p>Check out this guide for detailed instructions on how to add <a href=\"https://aioseo.com/how-to-add-faq-schema-in-wordpress/\" title=\"How to Add FAQ Schema in WordPress [The Easiest Way]\">FAQ schema in WordPress</a>.</p>\n\n\n\n<h3 id=\"aioseo-top-stories\">Top Stories</h3>\n\n\n\n<p>Top stories work like the featured snippet and are displayed at the top of the SERPs for news stories.</p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"702\" height=\"503\" src=\"https://aioseo.com/wp-content/uploads/2023/01/what-are-serps-top-stories.png\" alt=\"The top stories feature works like the featured snippet and are displayed at the top of the SERPs for news stories.\" class=\"wp-image-151563\" srcset=\"https://aioseo.com/wp-content/uploads/2023/01/what-are-serps-top-stories.png 702w, https://aioseo.com/wp-content/uploads/2023/01/what-are-serps-top-stories-300x215.png 300w, https://aioseo.com/wp-content/uploads/2023/01/what-are-serps-top-stories-600x430.png 600w\" sizes=\"(max-width: 702px) 100vw, 702px\" /></figure>\n\n\n\n<p>If you run an information or news site, getting featured in this SERP feature will help you drive more readers to your site. Some ways to help you get featured in Google’s top stories include <a href=\"https://aioseo.com/create-a-google-news-sitemap/\" title=\"How to Create a Google News Sitemap (In a Single Click)\">creating a news sitemap</a> and ensuring your content follows <a href=\"https://aioseo.com/what-is-google-eat/\" title=\"What is Google E-A-T?  Understanding Google’s Secret Sauce for Creating Effective Content\">Google E-A-T standards</a>.</p>\n\n\n\n<h3 id=\"aioseo-other-types-of-serp-features\">Other Types of SERP Features</h3>\n\n\n\n<p>You can leverage many other SERP features to drive traffic to your website and grow your business. The more popular ones include the following:</p>\n\n\n\n<ul><li>Video carousels</li><li>Image packs</li><li>Local packs</li><li>Twitter cards</li><li>Ads</li></ul>\n\n\n\n<h2 id=\"aioseo-dominate-the-serps-and-grow-your-traffic-and-business\">Dominate the SERPs and Grow Your Traffic and Business</h2>\n\n\n\n<p>Growing your business relies heavily on having a strong online presence. And that means dominating the SERPs for keywords that matter to your business.&nbsp;</p>\n\n\n\n<p>We hope this post helped you understand what SERPs are and how you can get to rank for some of the important SERP features. You may also want to check out other articles on our blog, like <a href=\"https://aioseo.com/how-to-boost-your-small-business-seo/\" title=\"How to Boost Your Small Business SEO Without Expert Help\">how to boost your small business SEO</a> and our expertly curated <a href=\"https://aioseo.com/best-wordpress-schema-generator-plugins/\" title=\"6 Best WordPress Schema Generator Plugins [Compared]\">list of schema generator plugins</a>.</p>\n\n\n\n<p>If you found this article helpful, then please subscribe to our <a href=\"https://www.youtube.com/c/AIOSEO\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">YouTube Channel</a>. You’ll find many more helpful tutorials there. You can also follow us on <a href=\"https://twitter.com/aioseopack\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Twitter</a>, <a href=\"https://www.linkedin.com/company/aioseo/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">LinkedIn</a>, or <a href=\"https://facebook.com/aioseopack/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Facebook</a> to stay in the loop.</p>The post <a href=\"https://aioseo.com/what-are-serps/\">What Are SERPs (And Why Are they Important to SEO)?</a> first appeared on <a href=\"https://aioseo.com\">AIOSEO</a>.\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:36:\"http://wellformedweb.org/CommentAPI/\";a:1:{s:10:\"commentRss\";a:1:{i:0;a:5:{s:4:\"data\";s:39:\"https://aioseo.com/what-are-serps/feed/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:38:\"http://purl.org/rss/1.0/modules/slash/\";a:1:{s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:1:\"0\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:5;a:6:{s:4:\"data\";s:85:\"\n		\n		\n					\n		\n		\n		\n				\n		\n		\n		\n		\n		\n\n					\n										\n					\n					\n			\n		\n		\n			\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:5:{s:0:\"\";a:7:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:46:\"Is a WordPress Table of Contents Good for SEO?\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:126:\"https://aioseo.com/wordpress-table-of-contents-seo/?utm_source=rss&utm_medium=rss&utm_campaign=wordpress-table-of-contents-seo\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:59:\"https://aioseo.com/wordpress-table-of-contents-seo/#respond\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Thu, 12 Jan 2023 14:50:00 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"category\";a:5:{i:0;a:5:{s:4:\"data\";s:4:\"Blog\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:1;a:5:{s:4:\"data\";s:8:\"SEO Tips\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:2;a:5:{s:4:\"data\";s:35:\"is a table of contents good for seo\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:3;a:5:{s:4:\"data\";s:24:\"table of contents plugin\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:4;a:5:{s:4:\"data\";s:27:\"wordpress table of contents\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:28:\"https://aioseo.com/?p=147076\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:11:\"isPermaLink\";s:5:\"false\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:416:\"<p>Wondering whether a WordPress table of contents is good for SEO? You may be thinking about adding a table of contents to your blog posts, but you first want to know the SEO benefits. In this article, we&#8217;ll share why&#8230;</p>\nThe post <a href=\"https://aioseo.com/wordpress-table-of-contents-seo/\">Is a WordPress Table of Contents Good for SEO?</a> first appeared on <a href=\"https://aioseo.com\">AIOSEO</a>.\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:15:\"Sherrie Gossett\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:40:\"http://purl.org/rss/1.0/modules/content/\";a:1:{s:7:\"encoded\";a:1:{i:0;a:5:{s:4:\"data\";s:23795:\"<p>Wondering whether a WordPress table of contents is good for SEO?</p>\n\n\n\n<p>You may be thinking about adding a table of contents to your blog posts, but you first want to know the SEO benefits.</p>\n\n\n\n<p>In this article, we&#8217;ll share why a WordPress table of contents can be good for SEO and how to <a href=\"https://aioseo.com/pricing/\">use a plugin to add one</a>.</p>\n\n\n\n<div class=\"is-layout-flow wp-block-group aioseo-table-of-contents has-theme-info-background-color has-background\"><div class=\"wp-block-group__inner-container\">\n<p>In This Article</p>\n\n\n\n<div class=\"wp-block-aioseo-table-of-contents\"><ul><li><a href=\"#aioseo-how-wordpress-table-of-contents-can-boost-seo\">How a WordPress Table of Contents Can Boost SEO</a><ul><li><a href=\"#aioseo-increase-click-through-rates-ctrs\">Increase Click-Through Rates (CTRs)</a><ul></ul></li><li><a href=\"#aioseo-increase-backlinks\">Increase Backlinks</a><ul><li><a href=\"#aioseo-nofollow-vs-dofollow-links-whats-the-difference\">Nofollow vs. Dofollow Links: What&#8217;s the Difference?</a></li></ul></li></ul></li><li><a href=\"#aioseo-improve-user-experience\">Improve User Experience</a><ul><li><a href=\"#aioseo-is-user-experience-a-ranking-factor\">Is User Experience a Ranking Factor?</a></li></ul></li><li><a href=\"#aioseo-quick-start-guide-add-a-table-of-contents-now\">Quick Start Guide: Add a WordPress Table of Contents Now</a><ul></ul></li><li><a href=\"#aioseo-whats-next\">What&#8217;s next?</a></li></ul></div>\n</div></div>\n\n\n\n<h2 id=\"aioseo-how-wordpress-table-of-contents-can-boost-seo\">How a WordPress Table of Contents Can Boost SEO</h2>\n\n\n\n<p>A table of contents can improve your SEO by increasing click-through rates (CTRs) and backlinks.</p>\n\n\n\n<p>Let&#8217;s take a look at the case for each.</p>\n\n\n\n<h3 id=\"aioseo-increase-click-through-rates-ctrs\">Increase Click-Through Rates (CTRs)</h3>\n\n\n\n<p>Did you know that links from your table of contents can display in search engine results pages (SERPs)?</p>\n\n\n\n<p>Standard search snippets include a title, a short description (called a &#8220;<a href=\"https://aioseo.com/how-to-write-meta-descriptions-for-seo/\" title=\"\">meta description</a>&#8220;), and a link, like this:</p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"974\" height=\"182\" src=\"https://aioseo.com/wp-content/uploads/2022/12/1-standard-search-result-example.png\" alt=\"standard search snippet example\" class=\"wp-image-147092\" srcset=\"https://aioseo.com/wp-content/uploads/2022/12/1-standard-search-result-example.png 974w, https://aioseo.com/wp-content/uploads/2022/12/1-standard-search-result-example-300x56.png 300w, https://aioseo.com/wp-content/uploads/2022/12/1-standard-search-result-example-768x144.png 768w, https://aioseo.com/wp-content/uploads/2022/12/1-standard-search-result-example-600x112.png 600w\" sizes=\"100vw\" /></figure>\n\n\n\n<p>If there&#8217;s a table of contents on the page, search engines may pull a few of those items to display as links at the bottom of your search snippet.</p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"263\" src=\"https://aioseo.com/wp-content/uploads/2022/12/2-aioseo-table-of-contents-seo-example-1024x263.png\" alt=\"table of contents links in serp\" class=\"wp-image-147093\" srcset=\"https://aioseo.com/wp-content/uploads/2022/12/2-aioseo-table-of-contents-seo-example-1024x263.png 1024w, https://aioseo.com/wp-content/uploads/2022/12/2-aioseo-table-of-contents-seo-example-300x77.png 300w, https://aioseo.com/wp-content/uploads/2022/12/2-aioseo-table-of-contents-seo-example-768x198.png 768w, https://aioseo.com/wp-content/uploads/2022/12/2-aioseo-table-of-contents-seo-example-600x154.png 600w, https://aioseo.com/wp-content/uploads/2022/12/2-aioseo-table-of-contents-seo-example.png 1333w\" sizes=\"100vw\" /></figure>\n\n\n\n<p>In the example above, there are 4 links (instead of just 1) for a searcher to click on. The presence of additional links can increase <a href=\"https://aioseo.com/ways-to-increase-your-organic-clickthrough-rates/\" title=\"\">click-through rates</a>.</p>\n\n\n\n<p>Table of contents links can help a searcher determine, before clicking, that a search result is a good fit. And that can boost your conversion rate.</p>\n\n\n\n<h4 id=\"aioseo-keep-them-short\">Keep Them Short</h4>\n\n\n\n<p>Since the amount of space in search results is limited for these table of contents links, try to keep the them short. Otherwise, they might wind up cut off, as in this example:</p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"235\" src=\"https://aioseo.com/wp-content/uploads/2022/12/truncated-table-of-contents-1024x235.png\" alt=\"\" class=\"wp-image-147120\" srcset=\"https://aioseo.com/wp-content/uploads/2022/12/truncated-table-of-contents-1024x235.png 1024w, https://aioseo.com/wp-content/uploads/2022/12/truncated-table-of-contents-300x69.png 300w, https://aioseo.com/wp-content/uploads/2022/12/truncated-table-of-contents-768x176.png 768w, https://aioseo.com/wp-content/uploads/2022/12/truncated-table-of-contents-600x138.png 600w, https://aioseo.com/wp-content/uploads/2022/12/truncated-table-of-contents-190x44.png 190w, https://aioseo.com/wp-content/uploads/2022/12/truncated-table-of-contents-392x90.png 392w, https://aioseo.com/wp-content/uploads/2022/12/truncated-table-of-contents.png 1101w\" sizes=\"100vw\" /></figure>\n\n\n\n<h4 id=\"aioseo-pro-tip-apply-schema-to-how-to-articles\">Pro Tip: Apply Schema to &#8220;How to&#8221; Articles</h4>\n\n\n\n<p>If your article is a how-to, we recommend applying <a href=\"https://aioseo.com/docs/setting-how-to-schema-markup-in-your-content/\" title=\"\">&#8220;How To&#8221; schema markup</a> to your page to maximize the chances that your table of contents items will display.</p>\n\n\n\n<p>In Lowe&#8217;s example below, the table of contents items are also listed as <em>steps</em> in the schema markup.</p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"318\" src=\"https://aioseo.com/wp-content/uploads/2022/12/1-jumplinks-serp-example-1024x318.png\" alt=\"jump links serp example\" class=\"wp-image-146992\" srcset=\"https://aioseo.com/wp-content/uploads/2022/12/1-jumplinks-serp-example-1024x318.png 1024w, https://aioseo.com/wp-content/uploads/2022/12/1-jumplinks-serp-example-300x93.png 300w, https://aioseo.com/wp-content/uploads/2022/12/1-jumplinks-serp-example-768x239.png 768w, https://aioseo.com/wp-content/uploads/2022/12/1-jumplinks-serp-example-600x186.png 600w, https://aioseo.com/wp-content/uploads/2022/12/1-jumplinks-serp-example.png 1397w\" sizes=\"100vw\" /></figure>\n\n\n\n<p>New to schema markup? Don&#8217;t worry! The AIOSEO plugin enables you to add this code easily. Just follow <a href=\"https://aioseo.com/docs/setting-how-to-schema-markup-in-your-content/\">these instructions</a> to add it with a click of a button.</p>\n\n\n\n<h4 id=\"aioseo-good-to-know-other-types-of-links-at-the-bottom-of-snippets\">Good to Know: Other Types of Links at the Bottom of Snippets</h4>\n\n\n\n<p>As you pay closer attention to search results, you&#8217;ll notice that sometimes other kinds of links are displayed at the bottom of a snippet.</p>\n\n\n\n<p>Google sometimes pulls subheadings to display, even when no table of contents or jump links are present. Here&#8217;s an example:</p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"347\" src=\"https://aioseo.com/wp-content/uploads/2022/12/5-table-of-contents-search-example-1024x347.png\" alt=\"subheadings in serp snippet\" class=\"wp-image-147095\" srcset=\"https://aioseo.com/wp-content/uploads/2022/12/5-table-of-contents-search-example-1024x347.png 1024w, https://aioseo.com/wp-content/uploads/2022/12/5-table-of-contents-search-example-300x102.png 300w, https://aioseo.com/wp-content/uploads/2022/12/5-table-of-contents-search-example-768x260.png 768w, https://aioseo.com/wp-content/uploads/2022/12/5-table-of-contents-search-example-600x203.png 600w, https://aioseo.com/wp-content/uploads/2022/12/5-table-of-contents-search-example.png 1066w\" sizes=\"100vw\" /></figure>\n\n\n\n<p>Below is a case where Google pulled <strong>subheadings</strong> but truncated them due to their length.</p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"269\" src=\"https://aioseo.com/wp-content/uploads/2022/12/3-truncated-table-of-contents-example-1024x269.png\" alt=\"truncated table of contents in serp\" class=\"wp-image-147094\" srcset=\"https://aioseo.com/wp-content/uploads/2022/12/3-truncated-table-of-contents-example-1024x269.png 1024w, https://aioseo.com/wp-content/uploads/2022/12/3-truncated-table-of-contents-example-300x79.png 300w, https://aioseo.com/wp-content/uploads/2022/12/3-truncated-table-of-contents-example-768x202.png 768w, https://aioseo.com/wp-content/uploads/2022/12/3-truncated-table-of-contents-example-600x158.png 600w, https://aioseo.com/wp-content/uploads/2022/12/3-truncated-table-of-contents-example.png 1084w\" sizes=\"100vw\" /></figure>\n\n\n\n<p>In the example above, this small business publisher could add a table of contents and then shorten the individual items without altering the related subheadings. (This is a feature of the <a href=\"#aioseo-quick-start-guide-add-a-table-of-contents-now\" title=\"\">AIOSEO Table of Contents block</a>.)</p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>Shortened Table of Contents item</strong></td><td><strong>Subheading</strong></td></tr><tr><td>Learn the field</td><td>&#8220;Step 1 – Learn about Business Analysis and Confirm Your Career Choice&#8221;</td></tr><tr><td>Transferable skills</td><td>&#8220;Step 2 – Identify Your Transferable Skills and Leverage Points to Develop Your Positioning&#8221;</td></tr><tr><td>Get Feedback</td><td>&#8220;Step 3 – Get Tangible Feedback by Putting Out Feelers&#8221;</td></tr></tbody></table></figure>\n\n\n\n<p>Finally, realize that in some cases Google may display a website&#8217;s <strong>navigation links</strong> in that same area.</p>\n\n\n\n<p>These are all examples of Google&#8217;s algorithm determining, on a case-by-case basis, what best serves the searcher.</p>\n\n\n\n<p>We&#8217;ve considered how a table of contents can boost click-through rates. Now let&#8217;s take a look at backlinks.</p>\n\n\n\n<h3 id=\"aioseo-increase-backlinks\">Increase Backlinks</h3>\n\n\n\n<p>Because table of contents links are easily shareable, they <em>may</em> increase the number of backlinks to your site.</p>\n\n\n\n<p>Unlike click-through rates, backlinks are a ranking factor and a significant one.</p>\n\n\n\n<p>Once visitors navigate to a page section from the table of contents, they can simply copy the URL. (Notice that the URL contains the anchor link, preceded by a hashtag.)</p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"290\" src=\"https://aioseo.com/wp-content/uploads/2023/01/mag2-1024x290.png\" alt=\"\" class=\"wp-image-148640\" srcset=\"https://aioseo.com/wp-content/uploads/2023/01/mag2-1024x290.png 1024w, https://aioseo.com/wp-content/uploads/2023/01/mag2-300x85.png 300w, https://aioseo.com/wp-content/uploads/2023/01/mag2-768x217.png 768w, https://aioseo.com/wp-content/uploads/2023/01/mag2-600x170.png 600w, https://aioseo.com/wp-content/uploads/2023/01/mag2-190x54.png 190w, https://aioseo.com/wp-content/uploads/2023/01/mag2-318x90.png 318w, https://aioseo.com/wp-content/uploads/2023/01/mag2.png 1081w\" sizes=\"100vw\" /></figure>\n\n\n\n<p>Here are some other ways visitors can copy table of contents links:</p>\n\n\n\n<ul><li>In the table of contents, they can right-click on an item and choose &#8220;Copy link address.&#8221;</li><li>Some WordPress theme templates also display a link icon or hashtag next to each subheading, indicating the anchor link can be copied by right-clicking on the icon.</li></ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"155\" src=\"https://aioseo.com/wp-content/uploads/2022/12/hashtag-header-1024x155.jpg\" alt=\"\" class=\"wp-image-147100\" srcset=\"https://aioseo.com/wp-content/uploads/2022/12/hashtag-header-1024x155.jpg 1024w, https://aioseo.com/wp-content/uploads/2022/12/hashtag-header-300x45.jpg 300w, https://aioseo.com/wp-content/uploads/2022/12/hashtag-header-768x116.jpg 768w, https://aioseo.com/wp-content/uploads/2022/12/hashtag-header-1536x233.jpg 1536w, https://aioseo.com/wp-content/uploads/2022/12/hashtag-header-2048x311.jpg 2048w, https://aioseo.com/wp-content/uploads/2022/12/hashtag-header-600x91.jpg 600w, https://aioseo.com/wp-content/uploads/2022/12/hashtag-header-190x29.jpg 190w, https://aioseo.com/wp-content/uploads/2022/12/hashtag-header-593x90.jpg 593w\" sizes=\"100vw\" /></figure>\n\n\n\n<p>Here are some examples of how readers might use these table of contents or anchor links:</p>\n\n\n\n<ul><li>To share a chart buried in a long-form article</li><li>To share a work of art displayed on a page</li><li>To link to a registration section of an event page</li><li>To link to a section of an interview</li><li>To link to an excellent description of something</li><li>To share an ingredients list for a recipe.</li></ul>\n\n\n\n<h4 id=\"aioseo-nofollow-vs-dofollow-links-whats-the-difference\">Nofollow vs. Dofollow Links: What&#8217;s the Difference?</h4>\n\n\n\n<p>Backlinks are a significant ranking factor, but not all backlinks are created equal.</p>\n\n\n\n<p>In particular, you won&#8217;t get any SEO benefit from nofollow links. A &#8220;nofollow&#8221; link is a hyperlink that includes something called a &#8220;rel attribute&#8221; (a bit of code) set to equal &#8220;nofollow.&#8221; Here&#8217;s an example:</p>\n\n\n\n<pre class=\"wp-block-code\"><code>&lt;a href=\"example.com\" <strong>rel=\"nofollow</strong>\"&gt;interesting blog post&lt;/a&gt;</code></pre>\n\n\n\n<p>This rel attribute tells search engines what the <em>relationship</em> is between 2 linked sites. </p>\n\n\n\n<p>When the relationship is described as &#8220;nofollow,&#8221; that tells search engines to &#8220;ignore the link relationship.&#8221; Because of this, the site linked to, will receive zero SEO benefit.</p>\n\n\n\n<div class=\"wp-block-aioseo-theme-notice-box\" role=\"alert\">\n<p>A nofollow link can be detected by looking at the HTML code of a page. In a browser, go to <strong>View Source</strong> and search for the anchor text. </p>\n</div>\n\n\n\n<p>So, &#8220;What&#8217;s a <em>dofollow</em> link?” It&#8217;s just a regular hyperlink that <em>doesn&#8217;t have the &#8220;nofollow&#8221; attribute.</em></p>\n\n\n\n<pre class=\"wp-block-code\"><code>&lt;a href=\"example.com\"&gt;interesting blog post&lt;/a&gt;</code></pre>\n\n\n\n<p>You might also wonder why people would bother to link to another site if they&#8217;re going to set the link to &#8220;nofollow.&#8221; Here are some reasons why this happens.</p>\n\n\n\n<ul><li>Some WordPress website owners set all of their external links to have the &#8220;nofollow&#8221; tag automatically. It’s not uncommon for universities or corporations to have this policy.</li><li>&#8220;Nofollow&#8221; may be the default setting for external links in some WordPress themes and other content management systems (CMSs). The site owner may be unaware of this.</li><li>The publisher or author wants to link to an example of something that they don&#8217;t endorse.</li></ul>\n\n\n\n<p>So now that you know, adding a table of contents can boost click-through rates (CTRs) and may encourage backlinking. But what about user experience?</p>\n\n\n\n<p>Does a table of contents improve user experience (UX)? And is user experience a ranking factor?</p>\n\n\n\n<h2 id=\"aioseo-improve-user-experience\">Improve User Experience</h2>\n\n\n\n<p>It&#8217;s been 25 years since usability expert Jakob Nielsen first set out to answer the question, &#8220;How do users read on the web?&#8221; His research team discovered: &#8220;They don&#8217;t.&#8221;</p>\n\n\n\n<p>Instead, users <a href=\"https://www.nngroup.com/articles/how-users-read-on-the-web\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">scan pages</a>, looking for items that stand out, like</p>\n\n\n\n<ul><li>bolded text</li><li>bullet lists</li><li>tables.</li></ul>\n\n\n\n<p>Similar research conducted since then has repeatedly come to the same conclusions.</p>\n\n\n\n<p>So what does this have to do with our subject?</p>\n\n\n\n<h3 id=\"aioseo-boosting-scannability\">Boosting Scannability</h3>\n\n\n\n<p>A table of contents can provide a way for users to scan a page and get a quick overview of the article.</p>\n\n\n\n<p>And being able to jump to a section they&#8217;re interested in beats scrolling endlessly.</p>\n\n\n\n<p>Of course, for short articles, tables of contents seem unnecessary.</p>\n\n\n\n<h3 id=\"aioseo-empathy-for-the-scroller\">Empathy for the Scroller</h3>\n\n\n\n<p>But keep in mind that on mobile devices, even short articles require more scrolling than on a desktop. Here you have some interesting options:</p>\n\n\n\n<ul><li>Have a web developer create a simple rule that a table of contents displays on short articles <em>only</em> when they&#8217;re accessed by a mobile device.</li><li>Choose a collapsible design for your table of contents.</li></ul>\n\n\n\n<h3 id=\"aioseo-consider-shortening-your-table-of-contents\">Consider Shortening Your Table of Contents</h3>\n\n\n\n<p>With long-form content, you may wind up with a table of contents (ToC) that&#8217;s not easy to navigate.</p>\n\n\n\n<p>Site owners can shorten the length of their table of contents by omitting lesser items. (Follow the instructions here.) [link to unpublished jump links article]</p>\n\n\n\n<p>Some table of contents plugins also provide an option to expand or collapse the ToC with a button click.</p>\n\n\n\n<p>The best choice for you depends on the specific context and your preferences.</p>\n\n\n\n<h3 id=\"aioseo-is-user-experience-a-ranking-factor\">Is User Experience a Ranking Factor?</h3>\n\n\n\n<p>A table of contents may improve user experience (UX), but this type of on-page improvement is not measured by Google Search and is not a ranking factor.</p>\n\n\n\n<p>Google restricts its <a href=\"https://developers.google.com/search/docs/appearance/page-experience\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">UX ranking signals</a> to measurable factors, including security, speed, mobile-friendliness, and intrusive advertising.</p>\n\n\n\n<p>Giving visitors a good on-page experience is important for attracting return visits and boosting conversions and sales though. So if you choose to use a table of contents, do it to help the reader and to achieve your own website goals.</p>\n\n\n\n<h2 id=\"aioseo-quick-start-guide-add-a-table-of-contents-now\">Quick Start Guide: Add a WordPress Table of Contents Now</h2>\n\n\n\n<p>Would you like to add a table of contents right now?</p>\n\n\n\n<p>The All in One SEO (AIOSEO) plugin comes with a table of contents feature. And it includes everything else you need for search engine optimization.</p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"471\" src=\"https://aioseo.com/wp-content/uploads/2022/12/2-aioseo-homepage-1024x471.png\" alt=\"aioseo-homepage\" class=\"wp-image-146993\" srcset=\"https://aioseo.com/wp-content/uploads/2022/12/2-aioseo-homepage-1024x471.png 1024w, https://aioseo.com/wp-content/uploads/2022/12/2-aioseo-homepage-300x138.png 300w, https://aioseo.com/wp-content/uploads/2022/12/2-aioseo-homepage-768x353.png 768w, https://aioseo.com/wp-content/uploads/2022/12/2-aioseo-homepage-600x276.png 600w, https://aioseo.com/wp-content/uploads/2022/12/2-aioseo-homepage.png 1390w\" sizes=\"100vw\" /></figure>\n\n\n\n<p>To use it:</p>\n\n\n\n<ol><li>Download <a href=\"https://aioseo.com/pricing/\">the AIOSEO plugin</a>. (It downloads as a zip file.)</li><li>In your WordPress editor, go to <strong>Plugins » Add New</strong>.</li><li>Upload the zip file.</li><li>A setup wizard will walk you through some simple steps.</li></ol>\n\n\n\n<p>To add a table of contents to a finished article:</p>\n\n\n\n<ol><li>Place your cursor where you want the Table of Contents to appear.</li><li>In Gutenberg, click the “add block” (<strong>+</strong>) icon. (A small pop-up window will appear.)</li><li>In the search field of the pop-up, type “AIOSEO.”</li><li>Click on the <strong>AIOSEO &#8211; Table of Contents</strong> block.</li></ol>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"432\" src=\"https://aioseo.com/wp-content/uploads/2023/01/wordpress-table-of-contents-instructions-1024x432.png\" alt=\"wordpress table of contents instructions\" class=\"wp-image-148661\" srcset=\"https://aioseo.com/wp-content/uploads/2023/01/wordpress-table-of-contents-instructions-1024x432.png 1024w, https://aioseo.com/wp-content/uploads/2023/01/wordpress-table-of-contents-instructions-300x127.png 300w, https://aioseo.com/wp-content/uploads/2023/01/wordpress-table-of-contents-instructions-768x324.png 768w, https://aioseo.com/wp-content/uploads/2023/01/wordpress-table-of-contents-instructions-600x253.png 600w, https://aioseo.com/wp-content/uploads/2023/01/wordpress-table-of-contents-instructions-142x60.png 142w, https://aioseo.com/wp-content/uploads/2023/01/wordpress-table-of-contents-instructions-213x90.png 213w, https://aioseo.com/wp-content/uploads/2023/01/wordpress-table-of-contents-instructions.png 1433w\" sizes=\"100vw\" /></figure>\n\n\n\n<p>A table of contents will be automatically added. And the plugin will automatically add anchor links to all your headings. Questions? Follow the <a href=\"https://aioseo.com/how-to-create-a-table-of-contents-in-wordpress/\">instructions here</a>.</p>\n\n\n\n<p>With the <strong>AIOSEO &#8211; Table of Contents</strong> block, you can easily follow our SEO recommendations in this article.</p>\n\n\n\n<h3 id=\"aioseo-how-do-i-link-headings-to-a-table-of-contents-in-wordpress\">How do I Link Headings to a WordPress Table of Contents?</h3>\n\n\n\n<p>A table of contents plugin will automatically link all your headings to the table of contents. Learn more <a href=\"https://aioseo.com/how-to-create-a-table-of-contents-in-wordpress/\">here</a>.</p>\n\n\n\n<div class=\"wp-block-aioseo-theme-notice-box\" role=\"alert\">\n<p>In WordPress tutorials, headings or subheadings are sometimes referred to as heading blocks or headers</p>\n</div>\n\n\n\n<h3 id=\"aioseo-add-wordpress-table-of-contents-without-a-plugin\">Add a WordPress Table of Contents Without a Plugin</h3>\n\n\n\n<p>Want to add a table of contents just using the Gutenberg editor? Then follow these instructions. [link to unpublished jump links article]</p>\n\n\n\n<p>Likewise, you can use the Classic editor to do this by following these instructions. [link to unpublished jump links article]</p>\n\n\n\n<p>In both cases you&#8217;ll manually add an HTML anchor and the related jump links.</p>\n\n\n\n<h2 id=\"aioseo-whats-next\">What&#8217;s next?</h2>\n\n\n\n<p>We hope this post helped you understand why tables of contents can improve your WordPress SEO.</p>\n\n\n\n<p>You may also want to check out our article on how to <a href=\"https://aioseo.com/how-to-boost-your-small-business-seo/\">boost your SEO without expert help</a> and our <a href=\"https://aioseo.com/blog-post-seo-checklist/\">blog SEO checklist</a>.</p>\n\n\n\n<p>If you found this article helpful, then please subscribe to our <a href=\"https://www.youtube.com/c/AIOSEO\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">YouTube Channel</a>. You’ll find many more helpful tutorials there. You can also follow us on <a href=\"https://twitter.com/aioseopack\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Twitter</a>, <a href=\"https://www.linkedin.com/company/aioseo/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">LinkedIn</a>, or <a href=\"https://facebook.com/aioseopack/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Facebook</a> to stay in the loop.</p>The post <a href=\"https://aioseo.com/wordpress-table-of-contents-seo/\">Is a WordPress Table of Contents Good for SEO?</a> first appeared on <a href=\"https://aioseo.com\">AIOSEO</a>.\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:36:\"http://wellformedweb.org/CommentAPI/\";a:1:{s:10:\"commentRss\";a:1:{i:0;a:5:{s:4:\"data\";s:56:\"https://aioseo.com/wordpress-table-of-contents-seo/feed/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:38:\"http://purl.org/rss/1.0/modules/slash/\";a:1:{s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:1:\"0\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:6;a:6:{s:4:\"data\";s:82:\"\n		\n		\n					\n		\n		\n		\n				\n		\n		\n		\n		\n\n					\n										\n					\n					\n			\n		\n		\n			\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:5:{s:0:\"\";a:7:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:42:\"How to Start a Small Business Blog in 2023\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:132:\"https://aioseo.com/how-to-start-a-small-business-blog/?utm_source=rss&utm_medium=rss&utm_campaign=how-to-start-a-small-business-blog\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:63:\"https://aioseo.com/how-to-start-a-small-business-blog/#comments\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Mon, 09 Jan 2023 14:49:51 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"category\";a:4:{i:0;a:5:{s:4:\"data\";s:4:\"Blog\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:1;a:5:{s:4:\"data\";s:29:\"blogging for small businesses\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:2;a:5:{s:4:\"data\";s:19:\"small business blog\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:3;a:5:{s:4:\"data\";s:30:\"starting a small business blog\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:28:\"https://aioseo.com/?p=144524\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:11:\"isPermaLink\";s:5:\"false\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:416:\"<p>Do you want to know how to start a small business blog? Blogging is a powerful marketing channel that can drive organic traffic to your site. As a result, you’ll be able to generate tons of inbound leads without spending&#8230;</p>\nThe post <a href=\"https://aioseo.com/how-to-start-a-small-business-blog/\">How to Start a Small Business Blog in 2023</a> first appeared on <a href=\"https://aioseo.com\">AIOSEO</a>.\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:11:\"Kato Nkhoma\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:40:\"http://purl.org/rss/1.0/modules/content/\";a:1:{s:7:\"encoded\";a:1:{i:0;a:5:{s:4:\"data\";s:21933:\"<p>Do you want to know how to start a small business blog?</p>\n\n\n\n<p>Blogging is a powerful marketing channel that can drive organic traffic to your site. As a result, you’ll be able to generate tons of inbound leads without spending a fortune on customer acquisition costs.</p>\n\n\n\n<p>In this article, we’ll show you how to start a small business blog the right way.</p>\n\n\n\n<div class=\"is-layout-flow wp-block-group aioseo-table-of-contents has-theme-info-background-color has-background\"><div class=\"wp-block-group__inner-container\">\n<p>In This Article</p>\n\n\n\n<div class=\"wp-block-aioseo-table-of-contents\"><ul><li><a href=\"#aioseo-what-is-a-blog\">What is a Blog?</a></li><li><a href=\"#aioseo-why-is-business-blogging-important\">Why is Business Blogging Important?</a><ul><li><a href=\"#aioseo-helps-you-showcase-your-expertise\">Helps You Showcase Your Expertise</a></li><li><a href=\"#aioseo-boost-your-brand-awareness\">Boost Your Brand Awareness</a></li><li><a href=\"#aioseo-helps-with-product-education\">Helps With Product Education</a></li><li><a href=\"#aioseo-increases-authority-and-boosts-rankings\">Increases Authority and Boosts Rankings</a></li></ul></li><li><a href=\"#aioseo-how-to-start-a-small-business-blog-in-5-easy-steps\">How to Start a Small Business Blog in 5 Easy Steps</a><ul><li><a href=\"#aioseo-1-lay-the-right-foundation\">1. Lay the Right Foundation</a></li><li><a href=\"#aioseo-2-install-the-best-wordpress-seo-plugin\">2. Install the Best WordPress SEO Plugin</a></li><li><a href=\"#aioseo-3-design-an-impactful-content-calendar\">3. Design an Impactful Content Calendar</a></li><li><a href=\"#aioseo-4-create-the-best-piece-of-content\">4. Create the Best Piece of Content</a></li><li><a href=\"#aioseo-5-optimize-your-blog-posts-for-search\">5. Optimize Your Blog Posts for Search</a><ul></ul></li></ul></li><li><a href=\"#aioseo-start-your-small-business-blog-today-and-boost-your-online-presence\">Start Your Small Business Blog Today and Boost Your Online Presence</a></li></ul></div>\n</div></div>\n\n\n\n<h2 id=\"aioseo-what-is-a-blog\">What is a Blog?</h2>\n\n\n\n<p><a href=\"https://www.wpbeginner.com/beginners-guide/what-is-a-blog-and-how-is-it-different-from-a-website-explained/\" target=\"_blank\" rel=\"noopener\" title=\"\">A blog</a> is a type of website (or section of a website) used for sharing informational content with website visitors. This content is written in a conversational style designed to engage with users to build a relationship with them.</p>\n\n\n\n<p>Business blogging, therefore, is a marketing strategy that uses blogging to drive your business goals forward. Your blog would be a marketing channel similar to email marketing, social media marketing, pay-per-click (PPC) ads, etc.</p>\n\n\n\n<p>Because of this, every small business should add a blog to its website to help bolster its marketing efforts.</p>\n\n\n\n<h2 id=\"aioseo-why-is-business-blogging-important\">Why is Business Blogging Important?</h2>\n\n\n\n<p>There are several reasons, besides traffic generation, why you should invest time and resources in starting a small business blog. Below are the top ones:</p>\n\n\n\n<h3 id=\"aioseo-helps-you-showcase-your-expertise\">Helps You Showcase Your Expertise</h3>\n\n\n\n<p>One of the most significant benefits of starting a small business blog is that it helps showcase your expertise. This is important as it gives customers confidence in your product, resulting in more sales.</p>\n\n\n\n<h3 id=\"aioseo-boost-your-brand-awareness\">Boost Your Brand Awareness</h3>\n\n\n\n<p>With the right SEO strategy, your blog can gain visibility on search engine results pages (SERPs). As a result, you’ll enjoy a boost in brand awareness, an important element of business growth.</p>\n\n\n\n<h3 id=\"aioseo-helps-with-product-education\">Helps With Product Education</h3>\n\n\n\n<p><a href=\"https://www.forbes.com/sites/theyec/2022/05/06/why-product-education-matters-and-how-to-leverage-it/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Product education</a> involves helping users get the most out of your product by teaching them how to use your product. This important marketing strategy enables you to convert high-value bottom-of-the-funnel (BoFu) customers. It’s also an excellent way to increase your customer retention rates.</p>\n\n\n\n<h3 id=\"aioseo-increases-authority-and-boosts-rankings\">Increases Authority and Boosts Rankings</h3>\n\n\n\n<p>Blogging is a perfect way to build backlinks to your website, which leads to an increase in your <a href=\"https://optinmonster.com/domain-authority/\" target=\"_blank\" rel=\"noopener\" title=\"\">domain authority</a> (DA). It also results in a boost in rankings. Both lead to more traffic to your site and faster business growth.&nbsp;</p>\n\n\n\n<h2 id=\"aioseo-how-to-start-a-small-business-blog-in-5-easy-steps\">How to Start a Small Business Blog in 5 Easy Steps</h2>\n\n\n\n<p>Ready to start your small business blog?</p>\n\n\n\n<p>Let’s get to it.</p>\n\n\n\n<h3 id=\"aioseo-1-lay-the-right-foundation\">1. Lay the Right Foundation</h3>\n\n\n\n<p>If you don’t have a website yet, one of the first steps to starting your blog is to choose the best blogging platform. And WordPress is by far the most powerful and easiest to use.</p>\n\n\n\n<p>Apart from a blogging platform, you also need to choose the right web hosting service. While they are many on the market, our top recommendations for a small business blog are:</p>\n\n\n\n<ul><li>&nbsp;<a href=\"https://aioseo.com/recommends/siteground/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"Siteground\">Siteground</a></li><li><a href=\"https://aioseo.com/recommends/hostinger/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"Hostinger\">Hostinger</a></li><li><a href=\"https://aioseo.com/recommends/bluehost/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Bluehost</a></li><li><a href=\"https://aioseo.com/recommends/hostgator/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"Hostgator\">Hostgator</a></li></ul>\n\n\n\n<p>You can check out our complete list of reliable <a href=\"https://aioseo.com/best-wordpress-hosting/\" title=\"7+ Best WordPress Hosting Services for 2023 (Compared &amp; Tested)\">WordPress hosting platforms here</a>.</p>\n\n\n\n<p>Besides blogging platforms and hosting, you’ll also need a <a href=\"https://aioseo.com/best-wordpress-themes-for-seo/\" title=\"21 Best WordPress Themes for SEO in 2023 (Compared)\">WordPress theme</a> optimized for SEO and a <a href=\"https://aioseo.com/best-wordpress-page-builders/\" title=\"8 Best and Popular WordPress Page Builders Compared\">powerful page builder</a>.</p>\n\n\n\n<p>These will help ensure that your small business blog follows <a href=\"https://aioseo.com/what-is-technical-seo-the-best-checklist-in-2022/\" title=\"What Is Technical SEO? The Best Checklist in 2023\">technical SEO best practices</a>.&nbsp;</p>\n\n\n\n<h3 id=\"aioseo-2-install-the-best-wordpress-seo-plugin\">2. Install the Best WordPress SEO Plugin</h3>\n\n\n\n<p>One of the primary reasons to start a small business blog is to increase your visibility online. To do that, you need to install the best WordPress SEO plugin on your site. SEO plugins help you optimize your website and content for search engines and people.</p>\n\n\n\n<p>When it comes to WordPress SEO plugins, it doesn’t get any better than the original WordPress SEO plugin — <a href=\"https://aioseo.com/pricing/\" title=\"Pricing\">All In One SEO</a> (AIOSEO).</p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"730\" height=\"345\" src=\"https://aioseo.com/wp-content/uploads/2020/12/aioseo-the-best-wordpress-seo-plugin-and-toolkit.png\" alt=\"AIOSEO The Best WordPress SEO Plugin and Toolkit\" class=\"wp-image-23910\" srcset=\"https://aioseo.com/wp-content/uploads/2020/12/aioseo-the-best-wordpress-seo-plugin-and-toolkit.png 730w, https://aioseo.com/wp-content/uploads/2020/12/aioseo-the-best-wordpress-seo-plugin-and-toolkit-300x142.png 300w, https://aioseo.com/wp-content/uploads/2020/12/aioseo-the-best-wordpress-seo-plugin-and-toolkit-600x284.png 600w\" sizes=\"(max-width: 730px) 100vw, 730px\" /></figure>\n\n\n\n<p><a href=\"https://aioseo.com/pricing/\" title=\"Pricing\">AIOSEO</a> is the best WordPress SEO plugin on the market and is trusted by over 3 million savvy website owners and marketers to help them dominate the SERPs and drive relevant traffic to their sites. This is because the plugin has many <a href=\"https://aioseo.com/features/\" title=\"Features\">powerful SEO features and modules</a> to help you optimize your website for search engines and users. Examples of said features include:</p>\n\n\n\n<ul><li><strong>Next-gen Schema Generator</strong>: This makes <a href=\"https://aioseo.com/how-to-use-schema-markup-to-boost-your-seo/\" title=\"How to Use Schema Markup to Boost Your SEO\">adding any type of schema markup</a> super easy.</li><li><strong>Redirection Manager</strong>: Helps you manage redirects and eliminate 404 errors, making it easier for search engines to crawl and <a href=\"https://aioseo.com/index-your-website-on-google/\" title=\"9 Quick &amp; Easy Ways to Index Your Website on Google\">index your site</a>.</li><li><strong>Link Assistant</strong>: Powerful internal linking tool that <a href=\"https://aioseo.com/ways-link-assistant-can-save-you-time-on-internal-and-external-link-building/\" title=\"6 Ways Link Assistant Can Save You Time On Internal Link Building\">automates building links</a> between pages on your site. It also gives you an audit of outbound links.</li><li><strong>SEO Preview</strong>: The <a href=\"https://aioseo.com/what-is-the-seo-preview-tool/\" title=\"What is the SEO Preview Tool (And How to Use it to Drive More Traffic)?\">SEO Preview tool</a> gives you an overview of your search and social snippets and general SEO so you can improve your optimization.</li><li><strong>IndexNow:</strong> For instantaneous indexing on search engines that support the <a href=\"https://aioseo.com/what-is-indexnow-for-seo/\" title=\"What is IndexNow for SEO (Explained in Plain English)?\">IndexNow protocol</a> (like Bing and Yandex).</li><li><strong>Robots.txt editor</strong>: Gives you full control over the instructions you give web crawlers about what folders and files to crawl on your WordPress site.</li></ul>\n\n\n\n<p>For step-by-step instructions on how to install AIOSEO, check out our <a href=\"https://aioseo.com/docs/installing-all-in-one-seo-pro/\" title=\"Installing All in One SEO Pro\">installation guide</a>.</p>\n\n\n\n<h3 id=\"aioseo-3-design-an-impactful-content-calendar\">3. Design an Impactful Content Calendar</h3>\n\n\n\n<p>Once you’ve set up the technical aspects of your small business blog, the next step is to design a content calendar. A content calendar is an editorial calendar containing the keywords and topic ideas for the content you’ll be publishing on your blog.</p>\n\n\n\n<p>The foundation of a successful content calendar is keyword research, and there are <a href=\"https://aioseo.com/best-seo-keyword-analysis-tool/\" title=\"8 Best SEO Keyword Analysis Tools You Need to Know in 2023\">many tools you can use for this</a>. Some of our favorites are <a href=\"https://aioseo.com/recommends/semrush/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"Semrush\">Semrush</a> and <a href=\"https://aioseo.com/recommends/ahrefs/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"Ahrefs\">Ahrefs</a>. As for the calendar itself, you can use tools like Google Sheets, Asana, Trello, and Airtable.&nbsp;</p>\n\n\n\n<p>Ensure your keywords and topics match your target audience’s search intent. Doing so will help you rank and ensure high engagement rates.</p>\n\n\n\n<h3 id=\"aioseo-4-create-the-best-piece-of-content\">4. Create the Best Piece of Content</h3>\n\n\n\n<p>Now that you have a content calendar, it’s time to start creating and publishing content on your blog. And with the competition being so stiff, you’ll have to create better content on your topics than there currently is on the web. A few tips for doing that include:</p>\n\n\n\n<ul><li>Create content <a href=\"https://aioseo.com/how-to-improve-readability-score-on-wordpress-step-by-step/\" title=\"How to Improve Readability Score on WordPress (Step by Step)\">that’s easy to read</a></li><li>Meet users’ search intent</li><li>Use a <a href=\"https://aioseo.com/best-wordpress-headline-analyzer-tool/\" title=\"7 Best WordPress Headline Analyzer Tools for Writing Better Headlines\">headline analyzer</a> to craft captivating headlines</li><li>Cover your topic in depth&nbsp;</li><li>Write for your audience directly</li><li>Use images to increase engagement, but make sure they’re <a href=\"https://aioseo.com/how-to-best-optimize-images-in-wordpress/\" title=\"Image SEO: How To Best Optimize Your Images In WordPress (18 Tips)\">properly optimized</a></li></ul>\n\n\n\n<p>Don’t just re-hash what others are writing. Instead, create unique, helpful content that adds value to your readers.</p>\n\n\n\n<h3 id=\"aioseo-5-optimize-your-blog-posts-for-search\">5. Optimize Your Blog Posts for Search</h3>\n\n\n\n<p>Once you’ve got your content calendar to guide your content creation, it’s time to start blogging. But ranking your content is not automatic. You need to <a href=\"https://aioseo.com/blog-post-seo-checklist/\" title=\"A Complete Blog Post SEO Checklist to Boost Rankings\">optimize your blog posts</a> for visibility and engagement on SERPs. A few ways to do that include:</p>\n\n\n\n<h4 id=\"aioseo-implement-schema-markup\">Implement Schema Markup</h4>\n\n\n\n<p>Schema markup, also called structured data, is a piece of code you can inject into your posts or pages to help search engines better understand your content.</p>\n\n\n\n<p>Thanks to its <a href=\"https://aioseo.com/announcing-aioseo-4-2-5-next-gen-schema-generator-to-improve-your-seo-rankings/\">next-gen Schema Generator</a>, AIOSEO enables you to add any schema type to your website without needing technical or coding skills. All you need to do is open your target page, scroll to your <strong>AIOSEO Settings</strong>, and then click on <strong>Schema</strong>.</p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"700\" height=\"420\" src=\"https://aioseo.com/wp-content/uploads/2021/03/product-rich-snippets-adding-schema-01.png\" alt=\"Adding schema markup to your small business blog helps it stand out on SERPs.\" class=\"wp-image-133537\" srcset=\"https://aioseo.com/wp-content/uploads/2021/03/product-rich-snippets-adding-schema-01.png 700w, https://aioseo.com/wp-content/uploads/2021/03/product-rich-snippets-adding-schema-01-300x180.png 300w, https://aioseo.com/wp-content/uploads/2021/03/product-rich-snippets-adding-schema-01-600x360.png 600w\" sizes=\"(max-width: 700px) 100vw, 700px\" /></figure>\n\n\n\n<p>The default schema type is set to article, but you can remove it by clicking the <strong>trash can</strong> icon. Alternatively, you can add another schema type by clicking on the <strong>Generate Schema</strong> button. Doing so will open the <strong>Schema Catalog,</strong> from which you can choose the schema you want to add.</p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"700\" height=\"472\" src=\"https://aioseo.com/wp-content/uploads/2022/11/schema-generator-catalog.png\" alt=\"You can easily add schema markup by choosing your schema type from the schema catalog.\" class=\"wp-image-132311\" srcset=\"https://aioseo.com/wp-content/uploads/2022/11/schema-generator-catalog.png 700w, https://aioseo.com/wp-content/uploads/2022/11/schema-generator-catalog-300x202.png 300w, https://aioseo.com/wp-content/uploads/2022/11/schema-generator-catalog-600x405.png 600w\" sizes=\"(max-width: 700px) 100vw, 700px\" /></figure>\n\n\n\n<p>For step-by-step instructions on adding schema to your posts, check out our <a href=\"https://aioseo.com/add-schema-markup-to-wordpress-without-a-plugin/\" title=\"How to Add Schema Markup to WordPress Without a Plugin\">detailed guide here</a>.</p>\n\n\n\n<h4 id=\"aioseo-add-internal-links\">Add Internal Links</h4>\n\n\n\n<p>As you publish more content, you should <a href=\"https://aioseo.com/how-to-use-link-assistant-to-optimize-your-internal-linking-strategy/\" title=\"How to Use Link Assistant to Optimize Your Internal Linking Strategy\">build internal links</a>. This is important because it helps you build topical authority and rank your content higher on SERPs.</p>\n\n\n\n<p>Thankfully, AIOSEO takes out the time-consuming task of manually searching your blog for articles to link to and from. This is thanks to Link Assistant, a feature that automates internal link building.</p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"700\" height=\"381\" src=\"https://aioseo.com/wp-content/uploads/2022/03/internal-linking-with-link-assistant-links-report.png\" alt=\"To help boost your internal linking strategy, use Link Assistant\" class=\"wp-image-79017\" srcset=\"https://aioseo.com/wp-content/uploads/2022/03/internal-linking-with-link-assistant-links-report.png 700w, https://aioseo.com/wp-content/uploads/2022/03/internal-linking-with-link-assistant-links-report-300x163.png 300w, https://aioseo.com/wp-content/uploads/2022/03/internal-linking-with-link-assistant-links-report-600x327.png 600w\" sizes=\"(max-width: 700px) 100vw, 700px\" /></figure>\n\n\n\n<p>Link Assistant also helps you <a href=\"https://aioseo.com/how-to-easily-find-and-fix-orphan-pages-in-wordpress/\" title=\"How to Easily Find and Fix Orphan Pages in WordPress\">find and fix orphan pages</a>. These are pages on your blog that have no links to or from other pages on your site. Unfortunately, they can also negatively impact your SEO.&nbsp;</p>\n\n\n\n<h4 id=\"aioseo-create-a-sitemap\">Create a Sitemap</h4>\n\n\n\n<p>An XML sitemap is a list of your content in a machine-readable format. It helps search engines navigate through your blog content easily.&nbsp;</p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"702\" height=\"303\" src=\"https://aioseo.com/wp-content/uploads/2023/01/small-business-blog-sitemap.png\" alt=\"Adding a sitemap to your small business blog helps search engines crawl your site.\" class=\"wp-image-149745\" srcset=\"https://aioseo.com/wp-content/uploads/2023/01/small-business-blog-sitemap.png 702w, https://aioseo.com/wp-content/uploads/2023/01/small-business-blog-sitemap-300x129.png 300w, https://aioseo.com/wp-content/uploads/2023/01/small-business-blog-sitemap-600x259.png 600w\" sizes=\"(max-width: 702px) 100vw, 702px\" /></figure>\n\n\n\n<p>Sitemaps also help search engines know when a post was last updated. This helps them know if your content is relevant to current users.&nbsp;</p>\n\n\n\n<p>While sitemaps won’t directly boost your rankings, they allow search engines to crawl your website better. This means they can find more content and start showing it in search results, leading to higher rankings and more traffic to your site.</p>\n\n\n\n<p>You can get detailed instructions for <a href=\"https://aioseo.com/how-to-create-a-sitemap-in-wordpress/\" title=\"How to Create a Sitemap in WordPress (The Easy Way)\">creating an XML sitemap here</a>.</p>\n\n\n\n<h4 id=\"aioseo-optimize-for-local-searches\">Optimize for Local Searches</h4>\n\n\n\n<p>If you’re a small business that relies on foot traffic, you’d want to optimize your blog for local searches. To do so, you must follow <a href=\"https://aioseo.com/a-complete-local-seo-checklist/\" title=\"A Complete Local SEO Checklist: 10 Tips to Improve Rankings\">local SEO best practices</a>.&nbsp;</p>\n\n\n\n<p>To help you better dominate local search, you can also use AIOSEO’s <a href=\"https://aioseo.com/features/local-seo/\" title=\"Local SEO\">Local Business SEO module</a>. This allows you to easily set up your local business schema in just a few clicks, with no code needed.</p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"702\" height=\"468\" src=\"https://aioseo.com/wp-content/uploads/2023/01/local-business-schema-business-info.png\" alt=\"The Local Business SEO module makes it easy to add business information to your locxal business schema.\" class=\"wp-image-149746\" srcset=\"https://aioseo.com/wp-content/uploads/2023/01/local-business-schema-business-info.png 702w, https://aioseo.com/wp-content/uploads/2023/01/local-business-schema-business-info-300x200.png 300w, https://aioseo.com/wp-content/uploads/2023/01/local-business-schema-business-info-600x400.png 600w\" sizes=\"(max-width: 702px) 100vw, 702px\" /></figure>\n\n\n\n<p>The Local Business SEO module also increases your visibility on Google Maps, enhancing the chances of searchers finding you when they perform local searches based on your target keyword.</p>\n\n\n\n<h2 id=\"aioseo-start-your-small-business-blog-today-and-boost-your-online-presence\">Start Your Small Business Blog Today and Boost Your Online Presence</h2>\n\n\n\n<p>We hope this post helped you learn how to start a small business blog. You may also want to check out other articles on our blog, like <a href=\"https://aioseo.com/how-to-set-up-seo-for-different-languages-and-countries/\" title=\"How to Properly Set Up SEO for Different Languages and Countries\">how to set up SEO for different languages</a> and <a href=\"https://aioseo.com/how-to-use-a-wordpress-faq-block-to-boost-seo-and-get-more-traffic/\" title=\"How to Use a WordPress FAQ Block to Boost SEO and Get More Traffic\">how to use a WordPress FAQ block to boost SEO</a>.</p>\n\n\n\n<p>If you found this article helpful, then please subscribe to our <a href=\"https://www.youtube.com/c/AIOSEO\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">YouTube Channel</a>. You’ll find many more helpful tutorials there. You can also follow us on <a href=\"https://twitter.com/aioseopack\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Twitter</a>, <a href=\"https://www.linkedin.com/company/aioseo/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">LinkedIn</a>, or <a href=\"https://facebook.com/aioseopack/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Facebook</a> to stay in the loop.</p>The post <a href=\"https://aioseo.com/how-to-start-a-small-business-blog/\">How to Start a Small Business Blog in 2023</a> first appeared on <a href=\"https://aioseo.com\">AIOSEO</a>.\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:36:\"http://wellformedweb.org/CommentAPI/\";a:1:{s:10:\"commentRss\";a:1:{i:0;a:5:{s:4:\"data\";s:59:\"https://aioseo.com/how-to-start-a-small-business-blog/feed/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:38:\"http://purl.org/rss/1.0/modules/slash/\";a:1:{s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:1:\"1\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:7;a:6:{s:4:\"data\";s:85:\"\n		\n		\n					\n		\n		\n		\n				\n		\n		\n		\n		\n		\n\n					\n										\n					\n					\n			\n		\n		\n			\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:5:{s:0:\"\";a:7:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:77:\"How to Create Jump Links in WordPress (and Increase Your Visibility On SERPs)\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:138:\"https://aioseo.com/how-to-create-jump-links-in-wordpress/?utm_source=rss&utm_medium=rss&utm_campaign=how-to-create-jump-links-in-wordpress\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:65:\"https://aioseo.com/how-to-create-jump-links-in-wordpress/#respond\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Thu, 05 Jan 2023 14:29:00 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"category\";a:5:{i:0;a:5:{s:4:\"data\";s:4:\"Blog\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:1;a:5:{s:4:\"data\";s:8:\"SEO Tips\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:2;a:5:{s:4:\"data\";s:36:\"add a table of contents in wordpress\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:3;a:5:{s:4:\"data\";s:32:\"create anchor links in wordpress\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:4;a:5:{s:4:\"data\";s:30:\"create jump links in wordpress\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:28:\"https://aioseo.com/?p=146985\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:11:\"isPermaLink\";s:5:\"false\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:453:\"<p>Would you like to learn how to create jump links in WordPress? Jump links can make it easier for readers to find what they want on your pages. And they can boost your SEO. In this step-by-step tutorial, you&#8217;ll learn&#8230;</p>\nThe post <a href=\"https://aioseo.com/how-to-create-jump-links-in-wordpress/\">How to Create Jump Links in WordPress (and Increase Your Visibility On SERPs)</a> first appeared on <a href=\"https://aioseo.com\">AIOSEO</a>.\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:15:\"Sherrie Gossett\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:40:\"http://purl.org/rss/1.0/modules/content/\";a:1:{s:7:\"encoded\";a:1:{i:0;a:5:{s:4:\"data\";s:29814:\"<p>Would you like to learn how to create jump links in WordPress?</p>\n\n\n\n<p>Jump links can make it easier for readers to find what they want on your pages. And they can boost your SEO.</p>\n\n\n\n<p>In this step-by-step tutorial, you&#8217;ll learn how to add jump links to your WordPress website easily.</p>\n\n\n\n<p><strong>What you&#8217;ll need</strong>: The <a href=\"https://aioseo.com/pricing/\" title=\"\">All in One SEO (AIOSEO) plugin</a></p>\n\n\n\n<div class=\"is-layout-flow wp-block-group aioseo-table-of-contents has-theme-info-background-color has-background\"><div class=\"wp-block-group__inner-container\">\n<p>In This Article</p>\n\n\n\n<div class=\"wp-block-aioseo-table-of-contents\"><ul><li><a href=\"#aioseo-what-are-jump-links\">What Are Jump Links?</a><ul><li><a href=\"#aioseo-why-are-jump-links-good-for-seo\">Are Jump Links Good for SEO?</a></li></ul></li><li><a href=\"#aioseo-how-to-add-jump-links-automatically-in-wordpress-easy-table-of-contents\">How to Create Jump Links in WordPress Automatically</a><ul><li><a href=\"#aioseo-step-1-install-the-all-in-one-seo-aioseo-plugin\">Step 1: Install the All in One SEO (AIOSEO) Plugin</a></li><li><a href=\"#aioseo-step-2-add-a-table-of-contents-to-an-article\">Step 2: Add a Table of Contents to an Article</a></li><li><a href=\"#aioseo-step-3-optional-edit-your-table-of-contents\">Step 3: (Optional): Edit Your Table of Contents</a><ul></ul></li></ul></li><li><a href=\"#aioseo-how-to-create-jump-links-in-gutenberg-without-a-plugin\">How to Create Jump Links in Gutenberg Without a Plugin</a><ul></ul></li><li><a href=\"#aioseo-how-to-create-jump-links-in-classic-editor-without-a-plugin\">How to Create Jump Links in Classic Editor Without a Plugin</a><ul></ul></li><li><a href=\"#aioseo-how-to-create-footnotes-in-wordpress\">Create Footnotes in WordPress</a><ul></ul></li><li><a href=\"#aioseo-whats-next\">What’s Next?</a></li></ul></div>\n</div></div>\n\n\n\n<h2 id=\"aioseo-what-are-jump-links\">What are Jump Links?</h2>\n\n\n\n<p>Jump links, also called anchor links, are hyperlinks you click on to jump to another section of the same web page. Examples of jump links are a table of contents, a footnote, or a link to a &#8220;Related Reading&#8221; section.</p>\n\n\n\n<h3 id=\"aioseo-why-are-jump-links-good-for-seo\">Are Jump Links Good for SEO?</h3>\n\n\n\n<p>Jump links can be good for SEO because they may be displayed in search results. Your article snippet may wind up with 3-4 links instead of just 1 title link.</p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"318\" src=\"https://aioseo.com/wp-content/uploads/2022/12/1-jumplinks-serp-example-1024x318.png\" alt=\"jump links serp example\" class=\"wp-image-146992\" srcset=\"https://aioseo.com/wp-content/uploads/2022/12/1-jumplinks-serp-example-1024x318.png 1024w, https://aioseo.com/wp-content/uploads/2022/12/1-jumplinks-serp-example-300x93.png 300w, https://aioseo.com/wp-content/uploads/2022/12/1-jumplinks-serp-example-768x239.png 768w, https://aioseo.com/wp-content/uploads/2022/12/1-jumplinks-serp-example-600x186.png 600w, https://aioseo.com/wp-content/uploads/2022/12/1-jumplinks-serp-example.png 1397w\" sizes=\"100vw\" /></figure>\n\n\n\n<p>As you can see in the example above, jump links give searchers a way to click on the exact section of the article they are interested in, like &#8220;Fix medium holes.&#8221;</p>\n\n\n\n<p>And because these links provide additional information about the article, they lead to more click-throughs, a lower <a href=\"https://www.monsterinsights.com/how-to-reduce-bounce-rate/\" target=\"_blank\" rel=\"noopener\" title=\"\">bounce rate</a>, and higher <a href=\"https://www.monsterinsights.com/conversion-tracking/\" target=\"_blank\" rel=\"noopener\" title=\"\">conversions</a>.</p>\n\n\n\n<p>Are you ready to learn how to get these kinds of results? Let&#8217;s get started.</p>\n\n\n\n<h2 id=\"aioseo-how-to-add-jump-links-automatically-in-wordpress-easy-table-of-contents\">How to Create Jump Links WordPress Automatically: Easy Table of Contents</h2>\n\n\n\n<p>The easiest way to create jump links for SEO is to use a plugin to generate a table of contents from a finished article automatically.</p>\n\n\n\n<h3 id=\"aioseo-step-1-install-the-all-in-one-seo-aioseo-plugin\">Step 1: Install the All in One SEO (AIOSEO) Plugin</h3>\n\n\n\n<p>First, we recommend that you <a href=\"https://aioseo.com/pricing\">download the AIOSEO plugin</a>. One of the best features of this plugin is the <strong>AIOSEO &#8211; Table of Contents</strong> block.</p>\n\n\n\n<p>This block will instantly add a table of contents to a completed post.</p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"471\" src=\"https://aioseo.com/wp-content/uploads/2022/12/2-aioseo-homepage-1024x471.png\" alt=\"aioseo-homepage\" class=\"wp-image-146993\" srcset=\"https://aioseo.com/wp-content/uploads/2022/12/2-aioseo-homepage-1024x471.png 1024w, https://aioseo.com/wp-content/uploads/2022/12/2-aioseo-homepage-300x138.png 300w, https://aioseo.com/wp-content/uploads/2022/12/2-aioseo-homepage-768x353.png 768w, https://aioseo.com/wp-content/uploads/2022/12/2-aioseo-homepage-600x276.png 600w, https://aioseo.com/wp-content/uploads/2022/12/2-aioseo-homepage.png 1390w\" sizes=\"100vw\" /></figure>\n\n\n\n<p>After downloading the plugin from AIOSEO, open your WordPress editor and go to <strong>Plugins » Add New.</strong> Then upload the zip file of the plugin.</p>\n\n\n\n<p>Have questions? Follow the <a href=\"https://aioseo.com/docs/installing-all-in-one-seo-pro/\" title=\"\">instructions here</a> to install and activate it.</p>\n\n\n\n<p>Now you&#8217;re ready to add a table of contents to a post.</p>\n\n\n\n<h3 id=\"aioseo-step-2-add-a-table-of-contents-to-an-article\">Step 2: Add a Table of Contents to an Article</h3>\n\n\n\n<p>In the WordPress editor, open a post to which you want to add a table of contents.</p>\n\n\n\n<p>In the body of the post, place your cursor where you want the table of contents.</p>\n\n\n\n<ol><li>Next, click the black <strong>+</strong> (&#8220;<strong>add block</strong>&#8220;) icon.<br></li><li>Type &#8220;AIOSEO&#8221; in the popup window&#8217;s search field and click on <strong>AIOSEO &#8211; Table of Contents</strong>.<br><br><figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"432\" class=\"wp-image-146994\" src=\"https://aioseo.com/wp-content/uploads/2022/12/3-add-aioseo-table-of-contents-1024x432.png\" alt=\"add aioseo table of contents\" srcset=\"https://aioseo.com/wp-content/uploads/2022/12/3-add-aioseo-table-of-contents-1024x432.png 1024w, https://aioseo.com/wp-content/uploads/2022/12/3-add-aioseo-table-of-contents-300x127.png 300w, https://aioseo.com/wp-content/uploads/2022/12/3-add-aioseo-table-of-contents-768x324.png 768w, https://aioseo.com/wp-content/uploads/2022/12/3-add-aioseo-table-of-contents-600x253.png 600w, https://aioseo.com/wp-content/uploads/2022/12/3-add-aioseo-table-of-contents.png 1433w\" sizes=\"100vw\" /></figure><br></li><li>Now you&#8217;ll see the table of contents (TOC) inserted on your page. This is what the TOC looks like in editing mode.<br><br><figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"461\" class=\"wp-image-146995\" src=\"https://aioseo.com/wp-content/uploads/2022/12/4-aioseo-table-of-contents-editing-mode-1024x461.png\" alt=\"how to create jump links in wordpress with table of contents\" srcset=\"https://aioseo.com/wp-content/uploads/2022/12/4-aioseo-table-of-contents-editing-mode-1024x461.png 1024w, https://aioseo.com/wp-content/uploads/2022/12/4-aioseo-table-of-contents-editing-mode-300x135.png 300w, https://aioseo.com/wp-content/uploads/2022/12/4-aioseo-table-of-contents-editing-mode-768x346.png 768w, https://aioseo.com/wp-content/uploads/2022/12/4-aioseo-table-of-contents-editing-mode-600x270.png 600w, https://aioseo.com/wp-content/uploads/2022/12/4-aioseo-table-of-contents-editing-mode.png 1262w\" sizes=\"100vw\" /></figure></li></ol>\n\n\n\n<h3 id=\"aioseo-step-3-optional-edit-your-table-of-contents\">Step 3: (Optional): Edit Your Table of Contents</h3>\n\n\n\n<p>There are a few ways to edit your table of contents.</p>\n\n\n\n<p>You can:</p>\n\n\n\n<ul><li>Edit the list items</li><li>Remove list items</li><li>Re-order list items</li><li>Edit the style.</li></ul>\n\n\n\n<h4 id=\"aioseo-how-to-edit-the-list-items\">How to Edit List Items</h4>\n\n\n\n<p>To edit a list item, simply place your cursor in the list item field and edit the text. The associated headings in your article will remain the same.</p>\n\n\n\n<p>Also, shortening these where possible is a good idea. It makes it easier for readers to scan what&#8217;s in your table of contents quickly. If your table of content headings are long, they may be truncated in search results. Here’s an example below.</p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"235\" src=\"https://aioseo.com/wp-content/uploads/2022/12/5-truncated-jump-links-example-1024x235.png\" alt=\"truncated jump links\" class=\"wp-image-146996\" srcset=\"https://aioseo.com/wp-content/uploads/2022/12/5-truncated-jump-links-example-1024x235.png 1024w, https://aioseo.com/wp-content/uploads/2022/12/5-truncated-jump-links-example-300x69.png 300w, https://aioseo.com/wp-content/uploads/2022/12/5-truncated-jump-links-example-768x177.png 768w, https://aioseo.com/wp-content/uploads/2022/12/5-truncated-jump-links-example-600x138.png 600w, https://aioseo.com/wp-content/uploads/2022/12/5-truncated-jump-links-example.png 1096w\" sizes=\"100vw\" /></figure>\n\n\n\n<p>In the next example, we&#8217;ve edited some of our headings to be shorter:</p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"966\" height=\"527\" src=\"https://aioseo.com/wp-content/uploads/2022/12/6-aioseo-table-of-contents-editing-example.png\" alt=\"aioseo table of contents editing\" class=\"wp-image-146997\" srcset=\"https://aioseo.com/wp-content/uploads/2022/12/6-aioseo-table-of-contents-editing-example.png 966w, https://aioseo.com/wp-content/uploads/2022/12/6-aioseo-table-of-contents-editing-example-300x164.png 300w, https://aioseo.com/wp-content/uploads/2022/12/6-aioseo-table-of-contents-editing-example-768x419.png 768w, https://aioseo.com/wp-content/uploads/2022/12/6-aioseo-table-of-contents-editing-example-600x327.png 600w\" sizes=\"100vw\" /></figure>\n\n\n\n<p>But we have some repeated items (&#8220;Supplemental Questions&#8221;) which we don&#8217;t want to show up in search. Let&#8217;s find out how we can hide these from viewers.</p>\n\n\n\n<h4 id=\"aioseo-how-to-remove-list-items\">How to Remove List Items</h4>\n\n\n\n<p>To remove individual items from the table of contents, click on the eye icon to the right.</p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"904\" height=\"530\" src=\"https://aioseo.com/wp-content/uploads/2022/12/7-aioseo-table-of-contents-removing-items.png\" alt=\"aioseo table of contents remove items\" class=\"wp-image-146998\" srcset=\"https://aioseo.com/wp-content/uploads/2022/12/7-aioseo-table-of-contents-removing-items.png 904w, https://aioseo.com/wp-content/uploads/2022/12/7-aioseo-table-of-contents-removing-items-300x176.png 300w, https://aioseo.com/wp-content/uploads/2022/12/7-aioseo-table-of-contents-removing-items-768x450.png 768w, https://aioseo.com/wp-content/uploads/2022/12/7-aioseo-table-of-contents-removing-items-600x352.png 600w\" sizes=\"100vw\" /></figure>\n\n\n\n<p>Now that list item will be invisible to viewers. (You can make it visible again by clicking on the eye again.)</p>\n\n\n\n<h4 id=\"aioseo-how-to-reorder-list-items\">How to Reorder List Items</h4>\n\n\n\n<p>If you want to change the order of the list items, you can easily do this. It won&#8217;t affect the order of the associated headings in your article.</p>\n\n\n\n<ul><li>Click the Reorder button at upper right. <br><br><figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"988\" height=\"342\" class=\"wp-image-146999\" src=\"https://aioseo.com/wp-content/uploads/2022/12/8-reorder-wordpress-table-of-contents.png\" alt=\"reorder wordpress table of contents\" srcset=\"https://aioseo.com/wp-content/uploads/2022/12/8-reorder-wordpress-table-of-contents.png 988w, https://aioseo.com/wp-content/uploads/2022/12/8-reorder-wordpress-table-of-contents-300x104.png 300w, https://aioseo.com/wp-content/uploads/2022/12/8-reorder-wordpress-table-of-contents-768x266.png 768w, https://aioseo.com/wp-content/uploads/2022/12/8-reorder-wordpress-table-of-contents-600x208.png 600w\" sizes=\"100vw\" /></figure><br></li><li>Grab the 6-dot icon next to the item you want to move and drag your heading to where you want it.<br><br><figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"451\" class=\"wp-image-147000\" src=\"https://aioseo.com/wp-content/uploads/2022/12/9-aioseo-table-of-contents-reorder-icons-1024x451.png\" alt=\"reorder table of contents headers\" srcset=\"https://aioseo.com/wp-content/uploads/2022/12/9-aioseo-table-of-contents-reorder-icons-1024x451.png 1024w, https://aioseo.com/wp-content/uploads/2022/12/9-aioseo-table-of-contents-reorder-icons-300x132.png 300w, https://aioseo.com/wp-content/uploads/2022/12/9-aioseo-table-of-contents-reorder-icons-768x338.png 768w, https://aioseo.com/wp-content/uploads/2022/12/9-aioseo-table-of-contents-reorder-icons-600x264.png 600w, https://aioseo.com/wp-content/uploads/2022/12/9-aioseo-table-of-contents-reorder-icons.png 1155w\" sizes=\"100vw\" /></figure><br></li><li>Let go of the icon once your heading is where you want it.</li></ul>\n\n\n\n<h4 id=\"aioseo-how-to-edit-the-style\">How to Edit the Style</h4>\n\n\n\n<p>To view your style options:</p>\n\n\n\n<ul><li>Click on the table of contents area</li><li>Then click the gear icon at the top of the page.</li></ul>\n\n\n\n<p>Now in your right-hand &#8220;Block&#8221; menu column you&#8217;ll see <strong>AIOSEO &#8211; Table of Contents</strong> settings.</p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"497\" src=\"https://aioseo.com/wp-content/uploads/2022/12/10-aioseo-table-of-contents-settings-1024x497.png\" alt=\"aioseo table of contents settings\" class=\"wp-image-147001\" srcset=\"https://aioseo.com/wp-content/uploads/2022/12/10-aioseo-table-of-contents-settings-1024x497.png 1024w, https://aioseo.com/wp-content/uploads/2022/12/10-aioseo-table-of-contents-settings-300x146.png 300w, https://aioseo.com/wp-content/uploads/2022/12/10-aioseo-table-of-contents-settings-768x373.png 768w, https://aioseo.com/wp-content/uploads/2022/12/10-aioseo-table-of-contents-settings-600x291.png 600w, https://aioseo.com/wp-content/uploads/2022/12/10-aioseo-table-of-contents-settings.png 1425w\" sizes=\"100vw\" /></figure>\n\n\n\n<ul><li>Under <strong>List Style</strong> you can choose to display your table of contents as a numbered list vs. the default bullet list.</li><li>Or you can add custom CSS code to alter the appearance. (This is for advanced users.)</li></ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"555\" src=\"https://aioseo.com/wp-content/uploads/2022/12/11-aioseo-table-of-contents-advanced-settings-1024x555.png\" alt=\"aioseo advanced table of contents settings\" class=\"wp-image-147002\" srcset=\"https://aioseo.com/wp-content/uploads/2022/12/11-aioseo-table-of-contents-advanced-settings-1024x555.png 1024w, https://aioseo.com/wp-content/uploads/2022/12/11-aioseo-table-of-contents-advanced-settings-300x163.png 300w, https://aioseo.com/wp-content/uploads/2022/12/11-aioseo-table-of-contents-advanced-settings-768x417.png 768w, https://aioseo.com/wp-content/uploads/2022/12/11-aioseo-table-of-contents-advanced-settings-600x325.png 600w, https://aioseo.com/wp-content/uploads/2022/12/11-aioseo-table-of-contents-advanced-settings.png 1436w\" sizes=\"100vw\" /></figure>\n\n\n\n<div class=\"wp-block-aioseo-theme-notice-box\" role=\"alert\">\n<p>Search engines aren’t obligated to display table of contents items in their results. But adding them can boost the chances that this happens and improve user experience on your site.</p>\n</div>\n\n\n\n<h2 id=\"aioseo-how-to-create-jump-links-in-gutenberg-without-a-plugin\">How to Create Jump Links in Gutenberg Without a Plugin</h2>\n\n\n\n<p>In this section you&#8217;ll learn how to add jump links using just the <a href=\"https://www.wpbeginner.com/beginners-guide/how-to-use-the-new-wordpress-block-editor/\" target=\"_blank\" rel=\"noopener\" title=\"\">Gutenberg block editor</a>. Even if you have the AIOSEO plugin, you can use this information for adding individual jump links in the text of your posts.</p>\n\n\n\n<h3 id=\"aioseo-step-1-create-an-anchor\">Step 1: Create an Anchor</h3>\n\n\n\n<ol><li>On your post, navigate to the block where you want the jump link to lead people to. Place your cursor in that block.</li><li>In the right-hand <strong>Block</strong> menu, scroll down to <strong>Advanced</strong>. You&#8217;ll see a field called <strong>HTML anchor</strong>. If your cursor is on a heading block, (as in the example below), then this HTML anchor field will be instantly filled in for you.</li></ol>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"252\" src=\"https://aioseo.com/wp-content/uploads/2022/12/12-gutenberg-html-anchor-example-1024x252.png\" alt=\"gutenberg html anchor example\" class=\"wp-image-147003\" srcset=\"https://aioseo.com/wp-content/uploads/2022/12/12-gutenberg-html-anchor-example-1024x252.png 1024w, https://aioseo.com/wp-content/uploads/2022/12/12-gutenberg-html-anchor-example-300x74.png 300w, https://aioseo.com/wp-content/uploads/2022/12/12-gutenberg-html-anchor-example-768x189.png 768w, https://aioseo.com/wp-content/uploads/2022/12/12-gutenberg-html-anchor-example-600x148.png 600w, https://aioseo.com/wp-content/uploads/2022/12/12-gutenberg-html-anchor-example.png 1331w\" sizes=\"100vw\" /></figure>\n\n\n\n<ul><li>If your anchor isn&#8217;t a heading block, copy and paste a few words from the block into the HTML anchor field (hyphens will be automatically inserted).</li><li>If you prefer to create your anchor text by typing it directly into the HTML anchor field, be sure to put hyphens between the words. (You can type in anything you like.)</li></ul>\n\n\n\n<p><em>Tip: You can&#8217;t use the same exact anchor text twice on a page.</em></p>\n\n\n\n<div class=\"wp-block-aioseo-theme-notice-box\" role=\"alert\">\n<p>The HTML anchor is also called an <strong>anchor id</strong> or <strong>anchor tag</strong>.</p>\n</div>\n\n\n\n<h3 id=\"aioseo-step-2-link-to-your-anchor\">Step 2: Link to Your Anchor</h3>\n\n\n\n<p>Now navigate to the place on your page that you want to link <em>from</em>.</p>\n\n\n\n<ol><li>Highlight the word or phrase you want to add the jump link to.<br><br><figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"801\" height=\"187\" class=\"wp-image-147004\" src=\"https://aioseo.com/wp-content/uploads/2022/12/13-gutenberg-highlight-text-example.png\" alt=\"gutenberg highlight text\" srcset=\"https://aioseo.com/wp-content/uploads/2022/12/13-gutenberg-highlight-text-example.png 801w, https://aioseo.com/wp-content/uploads/2022/12/13-gutenberg-highlight-text-example-300x70.png 300w, https://aioseo.com/wp-content/uploads/2022/12/13-gutenberg-highlight-text-example-768x179.png 768w, https://aioseo.com/wp-content/uploads/2022/12/13-gutenberg-highlight-text-example-600x140.png 600w\" sizes=\"100vw\" /></figure><br></li><li>In the toolbar that appears directly above, click the link icon. (That will open a small pop-up window.)<br><br><figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"895\" height=\"484\" class=\"wp-image-147005\" src=\"https://aioseo.com/wp-content/uploads/2022/12/14-gutenberg-link-popup-example.png\" alt=\"gutenberg link popup\" srcset=\"https://aioseo.com/wp-content/uploads/2022/12/14-gutenberg-link-popup-example.png 895w, https://aioseo.com/wp-content/uploads/2022/12/14-gutenberg-link-popup-example-300x162.png 300w, https://aioseo.com/wp-content/uploads/2022/12/14-gutenberg-link-popup-example-768x415.png 768w, https://aioseo.com/wp-content/uploads/2022/12/14-gutenberg-link-popup-example-600x324.png 600w\" sizes=\"100vw\" /></figure><br></li><li>In the top-most field of that pop-up, paste your HTML anchor text preceded by a hashtag (#). Then click the square arrow at the upper right to save your jump link.<br><br><figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"738\" height=\"644\" class=\"wp-image-147006\" src=\"https://aioseo.com/wp-content/uploads/2022/12/15-gutenberg-jump-link-example.png\" alt=\"how to create jump links in wordpress gutenberg\" srcset=\"https://aioseo.com/wp-content/uploads/2022/12/15-gutenberg-jump-link-example.png 738w, https://aioseo.com/wp-content/uploads/2022/12/15-gutenberg-jump-link-example-300x262.png 300w, https://aioseo.com/wp-content/uploads/2022/12/15-gutenberg-jump-link-example-600x524.png 600w\" sizes=\"(max-width: 738px) 100vw, 738px\" /></figure><br></li><li>Save your post draft.</li></ol>\n\n\n\n<p>Now, you can preview your post and try out your jump link.</p>\n\n\n\n<h2 id=\"aioseo-how-to-create-jump-links-in-classic-editor-without-a-plugin\">How to Create Jump Links in Classic Editor Without a Plugin</h2>\n\n\n\n<p>To create anchor links using the WordPress Classic Editor, follow these steps.</p>\n\n\n\n<h3 id=\"aioseo-step-1-create-an-anchor\">Step 1: Create an Anchor</h3>\n\n\n\n<ol><li>In the upper right-hand corner of your post, switch from the <strong>Visual</strong> tab (also called the &#8220;Visual editor&#8221;) to the <strong>Text</strong> tab (also referred to as the &#8220;HTML editor&#8221;).<br><br><figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"361\" class=\"wp-image-147007\" src=\"https://aioseo.com/wp-content/uploads/2022/12/16-gutenberg-classic-editor-html-1024x361.png\" alt=\"wordpress classic editor html\" srcset=\"https://aioseo.com/wp-content/uploads/2022/12/16-gutenberg-classic-editor-html-1024x361.png 1024w, https://aioseo.com/wp-content/uploads/2022/12/16-gutenberg-classic-editor-html-300x106.png 300w, https://aioseo.com/wp-content/uploads/2022/12/16-gutenberg-classic-editor-html-768x271.png 768w, https://aioseo.com/wp-content/uploads/2022/12/16-gutenberg-classic-editor-html-600x212.png 600w, https://aioseo.com/wp-content/uploads/2022/12/16-gutenberg-classic-editor-html.png 1387w\" sizes=\"100vw\" /></figure></li><li>Navigate to a header (also called sub-heading) that you want to link to.</li><li>Inside the heading tag type id=&#8221;your-anchor-name&#8221; (choose an anchor name). In this example, we&#8217;ll add an anchor to an &lt;h2&gt; tag in our article, surrounding the heading &#8220;Next Action Steps.&#8221;</li></ol>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"175\" src=\"https://aioseo.com/wp-content/uploads/2022/12/17-id-attribute-example-1024x175.png\" alt=\"html id attribute example\" class=\"wp-image-147008\" srcset=\"https://aioseo.com/wp-content/uploads/2022/12/17-id-attribute-example-1024x175.png 1024w, https://aioseo.com/wp-content/uploads/2022/12/17-id-attribute-example-300x51.png 300w, https://aioseo.com/wp-content/uploads/2022/12/17-id-attribute-example-768x131.png 768w, https://aioseo.com/wp-content/uploads/2022/12/17-id-attribute-example-600x102.png 600w, https://aioseo.com/wp-content/uploads/2022/12/17-id-attribute-example.png 1156w\" sizes=\"100vw\" /></figure>\n\n\n\n<h4 id=\"aioseo-about-id-attributes\">About id Attributes</h4>\n\n\n\n<p>Note that the &#8220;id&#8221; attribute must be added within the HTML tag (also called an <a href=\"https://www.w3schools.com/tags/default.asp\" target=\"_blank\" rel=\"noopener\" title=\"\">HTML element</a>).</p>\n\n\n\n<p>You&#8217;re not restricted to adding id attributes to heading tags though. Here are some examples of other HTML tags you could add id attributes to in order to jump to specific areas of a page:</p>\n\n\n\n<ul><li>&lt;table&gt;</li><li>&lt;img&gt;</li><li>&lt;video&gt;</li><li>&lt;audio&gt;</li><li>&lt;map&gt;</li></ul>\n\n\n\n<h3 id=\"aioseo-step-2-add-the-jump-link\">Step 2: Add the Jump Link</h3>\n\n\n\n<ol><li>Next, highlight the text that you want to add the jump link to. (In the example below, we highlighted &#8220;plan your digital actions.&#8221;)</li><li>Now click the &#8220;Link&#8221; button at the upper left.<br><br><figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"182\" class=\"wp-image-147009\" src=\"https://aioseo.com/wp-content/uploads/2022/12/18-classic-editor-add-anchor-link-1024x182.png\" alt=\"wordpress classic editor add anchor link\" srcset=\"https://aioseo.com/wp-content/uploads/2022/12/18-classic-editor-add-anchor-link-1024x182.png 1024w, https://aioseo.com/wp-content/uploads/2022/12/18-classic-editor-add-anchor-link-300x53.png 300w, https://aioseo.com/wp-content/uploads/2022/12/18-classic-editor-add-anchor-link-768x137.png 768w, https://aioseo.com/wp-content/uploads/2022/12/18-classic-editor-add-anchor-link-600x107.png 600w, https://aioseo.com/wp-content/uploads/2022/12/18-classic-editor-add-anchor-link.png 1303w\" sizes=\"100vw\" /></figure><br></li><li>An Insert/edit link pop-up window will appear. In the URL field, type a hashtag (<strong>#</strong>) followed by the name of your anchor.<br><br><figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"548\" class=\"wp-image-147010\" src=\"https://aioseo.com/wp-content/uploads/2022/12/19-wordpress-classic-editor-jump-link-example-1024x548.png\" alt=\"how to create jump links in wordpress classic editor\" srcset=\"https://aioseo.com/wp-content/uploads/2022/12/19-wordpress-classic-editor-jump-link-example-1024x548.png 1024w, https://aioseo.com/wp-content/uploads/2022/12/19-wordpress-classic-editor-jump-link-example-300x161.png 300w, https://aioseo.com/wp-content/uploads/2022/12/19-wordpress-classic-editor-jump-link-example-768x411.png 768w, https://aioseo.com/wp-content/uploads/2022/12/19-wordpress-classic-editor-jump-link-example-600x321.png 600w, https://aioseo.com/wp-content/uploads/2022/12/19-wordpress-classic-editor-jump-link-example.png 1113w\" sizes=\"100vw\" /></figure></li></ol>\n\n\n\n<p>In the HTML code, your anchor link will look like this:</p>\n\n\n\n<pre class=\"wp-block-code\"><code>&lt;a href=\"#next-action-steps\"&gt;plan your digital actions&lt;/a&gt;</code></pre>\n\n\n\n<ol start=\"4\"><li>Save your draft and preview/test the page.</li></ol>\n\n\n\n<p>As you can see, it&#8217;s easier to add jump links in the Gutenberg editor than in the Classic editor.</p>\n\n\n\n<p>Now, let&#8217;s move on and consider another type of jump link: <a href=\"https://www.wpbeginner.com/plugins/how-to-add-simple-and-elegant-footnotes-in-your-wordpress-blog-posts/\" target=\"_blank\" rel=\"noopener\" title=\"\">footnotes</a>.</p>\n\n\n\n<h2 id=\"aioseo-how-to-create-footnotes-in-wordpress\">How to Create Footnotes in WordPress</h2>\n\n\n\n<p>Footnotes are jump links too, but with a twist: they&#8217;re numbered sequentially and provide a way to return to the reference in the body of the article. And they&#8217;re represented by superscript numbers in the text.</p>\n\n\n\n<p>Because footnotes need special styling, the easiest way to create them is to use a WordPress plugin.</p>\n\n\n\n<p>Do a search for &#8220;WordPress footnotes plugins&#8221; to find one you like. </p>\n\n\n\n<p>Before your search, decide whether you want to create different visual styles for your footnotes. If so, look for a plugin that includes design options.</p>\n\n\n\n<h2 id=\"aioseo-ideas-for-using-anchor-links\">Ideas for Using Anchor Links</h2>\n\n\n\n<p>A table of contents makes it easier for users to navigate a long page. This is particularly true for smartphone users.</p>\n\n\n\n<p>Here are a few additional ideas for using page jump links.</p>\n\n\n\n<ul><li><strong>Case study page</strong>: Link from an introductory summary to the study itself.</li><li><strong>Promotional page</strong>: Link to a “buy now” or “book appointment” section.</li><li><strong>Event page</strong>: Link to registration section.</li></ul>\n\n\n\n<h2 id=\"aioseo-interested-in-other-table-of-contents-plugins\">Interested in Other Table of Contents Plugins?</h2>\n\n\n\n<p>We recommended the All in One SEO (AIOSEO) plugin in this article as an easy way to add a table of contents. AIOSEO has high ratings on WordPress.org due to its ease of use and versatility.</p>\n\n\n\n<p>If you’re looking for plugins that do one thing only — add a table of contents — check out these options.</p>\n\n\n\n<ul><li>Heroic Table of Contents</li><li>Joli Table of Contents</li><li>LuckyWP Table of Contents</li><li>SimpleTOC</li></ul>\n\n\n\n<h2 id=\"aioseo-whats-next\">What’s Next?</h2>\n\n\n\n<p>When jump links appear in search results, they can boost revenue and conversions. We&#8217;ve also seen how they improve <a href=\"https://optinmonster.com/seo-ranking-factors/#seorank7\" target=\"_blank\" rel=\"noopener\" title=\"\">user experience</a> by making it easy for site visitors to hop to a specific section of a page.</p>\n\n\n\n<p>We hope this post helped you learn an easy way to add jump links to your WordPress site. You may also want to check out how <a href=\"https://aioseo.com/how-to-use-a-wordpress-faq-block-to-boost-seo-and-get-more-traffic/\">FAQs can supercharge your traffic</a> and <a href=\"https://aioseo.com/docs/adding-breadcrumbs-to-your-site-using-the-aioseo-breadcrumbs-block/\">add some breadcrumbs for SEO</a> while you&#8217;re at it.</p>\n\n\n\n<p>If you found this article helpful, then please subscribe to our <a href=\"https://www.youtube.com/c/AIOSEO\">YouTube Channel</a>. You’ll find plenty of WordPress tutorials there. You can also follow us on <a href=\"https://twitter.com/aioseopack\">Twitter</a>, <a href=\"https://www.linkedin.com/company/aioseo/\">LinkedIn</a>, or <a href=\"https://facebook.com/aioseopack/\">Facebook</a> to stay in the loop.</p>The post <a href=\"https://aioseo.com/how-to-create-jump-links-in-wordpress/\">How to Create Jump Links in WordPress (and Increase Your Visibility On SERPs)</a> first appeared on <a href=\"https://aioseo.com\">AIOSEO</a>.\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:36:\"http://wellformedweb.org/CommentAPI/\";a:1:{s:10:\"commentRss\";a:1:{i:0;a:5:{s:4:\"data\";s:62:\"https://aioseo.com/how-to-create-jump-links-in-wordpress/feed/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:38:\"http://purl.org/rss/1.0/modules/slash/\";a:1:{s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:1:\"0\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:8;a:6:{s:4:\"data\";s:88:\"\n		\n		\n					\n		\n		\n		\n				\n		\n		\n		\n		\n		\n		\n\n					\n										\n					\n					\n			\n		\n		\n			\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:5:{s:0:\"\";a:7:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:61:\"How to Check and “Steal” Your Competitors’ Top Keywords\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:116:\"https://aioseo.com/check-competitors-keywords/?utm_source=rss&utm_medium=rss&utm_campaign=check-competitors-keywords\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:55:\"https://aioseo.com/check-competitors-keywords/#comments\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Mon, 02 Jan 2023 11:12:04 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"category\";a:6:{i:0;a:5:{s:4:\"data\";s:9:\"Tutorials\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:1;a:5:{s:4:\"data\";s:26:\"check competitors keywords\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:2;a:5:{s:4:\"data\";s:31:\"check competitors keywords free\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:3;a:5:{s:4:\"data\";s:20:\"competitors keywords\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:4;a:5:{s:4:\"data\";s:33:\"how to check competitors keywords\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:5;a:5:{s:4:\"data\";s:32:\"how to find competitors keywords\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:27:\"https://aioseo.com/?p=39498\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:11:\"isPermaLink\";s:5:\"false\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:482:\"<p>Do you want to learn how to check and ethically “steal” your competitors\' top keywords? In this post, you’ll learn how to check and \"steal\" your competitors’ keywords. We’ll also cover how to first identify your competitors and spy on other crucial SEO and performance data.</p>\nThe post <a href=\"https://aioseo.com/check-competitors-keywords/\">How to Check and “Steal” Your Competitors’ Top Keywords</a> first appeared on <a href=\"https://aioseo.com\">AIOSEO</a>.\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:11:\"Kato Nkhoma\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:40:\"http://purl.org/rss/1.0/modules/content/\";a:1:{s:7:\"encoded\";a:1:{i:0;a:5:{s:4:\"data\";s:21567:\"<p>Do you want to learn how to check and ethically “steal” your competitors&#8217; top keywords?&nbsp;</p>\n\n\n\n<p>Yes, that&#8217;s right! There’s an easy way to check your competitors’ keywords and use this information to get ahead and beat them in search results.</p>\n\n\n\n<p>In this post, we&#8217;ll show you how to check and &#8220;steal&#8221; your competitors&#8217; top keywords. We’ll also cover how to first identify your competitors and spy on other crucial SEO and performance data.</p>\n\n\n\n<p>Here’s a quick overview of what we’ll cover in this post. You can click on these quick links to jump straight to different sections:</p>\n\n\n\n<div class=\"is-layout-flow wp-block-group aioseo-table-of-contents has-theme-info-background-color has-background\"><div class=\"wp-block-group__inner-container\">\n<p>In This Article</p>\n\n\n\n<div class=\"wp-block-aioseo-table-of-contents\"><ul><li><a href=\"#why-should-you-check-your-competitors-keywords\">Why Should You Check Your Competitors’ Keywords?</a></li><li><a href=\"#identifying-your-competitors\">How to Identify Your Competitors</a><ul><li><a href=\"#aioseo-1-compile-a-competitor-list\">1. Compile a Competitor List</a></li><li><a href=\"#aioseo-2-perform-a-google-search\">2. Perform a Google Search</a></li></ul></li><li><a href=\"#checking-your-competitors-keywords\">How to Perform An SEO Competitor Analysis (Free Tool)</a><ul><li><a href=\"#aioseo-installing-the-seo-analysis-tool\">First Things First, Check Your Site</a></li><li><a href=\"#aioseo-analyzing-your-competitors-site\">Analyzing Your Competitor’s Site</a></li></ul></li><li><a href=\"#spying-on-other-crucial-seo-and-performance-data\">Spying on Other Crucial SEO and Performance Data</a><ul><li><a href=\"#aioseo-checking-your-competitors-basic-seo\">Checking Your Competitor’s Basic SEO</a></li><li><a href=\"#aioseo-checking-your-competitors-advanced-seo\">Checking Your Competitor’s Advanced SEO</a></li><li><a href=\"#aioseo-checking-your-competitors-site-performance\">Checking Your Competitor’s Site Performance</a></li></ul></li><li><a href=\"#aioseo-checking-and-stealing-your-competitors-keywords\">How to Check and “Steal” Your Competitors’ Keywords (Using Ahrefs)</a></li></ul></div>\n</div></div>\n\n\n\n<h2 id=\"why-should-you-check-your-competitors-keywords\">Why Should You Check Your Competitors’ Keywords?</h2>\n\n\n\n<p>Knowing the keywords your competitors are ranking for helps you to know which keywords drive relevant traffic. It also takes the guesswork out of your keyword research as it reveals the keywords you should be going after. </p>\n\n\n\n<p>Besides, the digital marketing and SEO space is becoming more and more competitive with time. To stay ahead of the game, you need to know what others are doing in your industry.</p>\n\n\n\n<p>For instance, <a href=\"https://aioseo.com/seo-statistics/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"100 SEO Statistics to Help You Update Your Strategy for 2022\">75% of searchers</a> don’t even bother clicking past the results on the first page, so it’s crucial to be able to compete for first-page rankings on Google. And by finding your competitors’ top keywords and ethically &#8220;stealing them,&#8221; you can improve your SEO and beat them in search results.&nbsp;</p>\n\n\n\n<h2 id=\"identifying-your-competitors\">How to Identify Your Competitors</h2>\n\n\n\n<p>The first step to &#8220;stealing&#8221; your competitors&#8217; keywords is to identify your competitors. Here are 2 simple steps to help you get started.</p>\n\n\n\n<h3 id=\"aioseo-1-compile-a-competitor-list\">1. Compile a Competitor List</h3>\n\n\n\n<p>Start by compiling a list of competitors that you believe are competing for the same keywords in organic search. </p>\n\n\n\n<p>Simply write down all competitors you can think of from the top of your head.</p>\n\n\n\n<p>In most cases, you’re aware of a few rivals competing with your business. This will be a solid start for identifying your competitors.</p>\n\n\n\n<h3 id=\"aioseo-2-perform-a-google-search\">2. Perform a Google Search</h3>\n\n\n\n<p>The next step is to browse the search giant Google. Google has all the information you need to further identify your competitors.</p>\n\n\n\n<p>So simply enter your services, product, or brand keywords in Google’s search and see what comes up. Check who’s ranking for the keywords that are relevant to your business or services, and keep your competitor list in mind.</p>\n\n\n\n<p>For example, if your business is selling a <a href=\"https://wpforms.com/best-free-wordpress-contact-form-plugins/\" target=\"_blank\" rel=\"noreferrer noopener\">contact form plugin for WordPress</a>, then you can run a search on a keyphrase, such as “best wordpress contact form plugin.”</p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"730\" height=\"633\" src=\"https://aioseo.com/wp-content/uploads/2021/05/identify-your-competitors-google-search.png\" alt=\"Identifying your competitors on Google\" class=\"wp-image-39503\" srcset=\"https://aioseo.com/wp-content/uploads/2021/05/identify-your-competitors-google-search.png 730w, https://aioseo.com/wp-content/uploads/2021/05/identify-your-competitors-google-search-300x260.png 300w, https://aioseo.com/wp-content/uploads/2021/05/identify-your-competitors-google-search-600x520.png 600w, https://aioseo.com/wp-content/uploads/2021/05/identify-your-competitors-google-search-69x60.png 69w, https://aioseo.com/wp-content/uploads/2021/05/identify-your-competitors-google-search-104x90.png 104w\" sizes=\"(max-width: 730px) 100vw, 730px\" /></figure>\n\n\n\n<p>If you scroll past the ads at the top, you’ll find the organic search results of websites ranking for this keyword. They&#8217;d be your direct competition related to this keyphrase and organic traffic.</p>\n\n\n\n<p>Now to the fun part!</p>\n\n\n\n<p>Let’s look at how to find your competitors&#8217; keywords and ethically “steal” them to get ahead of your competition using the best SEO plugin for WordPress, <a href=\"http://aioseo.com\" title=\"All In One SEO\">All in One SEO</a> (AIOSEO).</p>\n\n\n\n<h2 id=\"checking-your-competitors-keywords\">How to Perform An SEO Competitor Analysis (Free Tool)</h2>\n\n\n\n<p>Successfully stealing your competitors&#8217; traffic starts with an SEO competitor analysis. And you can easily do that with <a href=\"https://aioseo.com/pricing/\" title=\"Pricing\">AIOSEO</a>. </p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"700\" height=\"311\" src=\"https://aioseo.com/wp-content/uploads/2022/06/adding-seo-keywords-aioseo.png\" alt=\"AIOSEO is a powerful tool that makes it easy to perform competitor analysis right in WordPress.\" class=\"wp-image-96547\" srcset=\"https://aioseo.com/wp-content/uploads/2022/06/adding-seo-keywords-aioseo.png 700w, https://aioseo.com/wp-content/uploads/2022/06/adding-seo-keywords-aioseo-300x133.png 300w, https://aioseo.com/wp-content/uploads/2022/06/adding-seo-keywords-aioseo-600x267.png 600w\" sizes=\"(max-width: 700px) 100vw, 700px\" /></figure>\n\n\n\n<p><a href=\"https://aioseo.com/pricing/\" title=\"Pricing\">AIOSEO</a>&nbsp;is the best WordPress SEO plugin on the market and has been downloaded over 100 million times. Millions of smart website owners and marketers trust the plugin to help them boost their search engine rankings and drive qualified traffic to their sites. Some of the many powerful features that help with this include:</p>\n\n\n\n<ul><li>Next-gen schema generator for featured and rich snippets</li><li>Sitemap generator for improved crawling by search engines</li><li>TrueSEO analysis for on-page optimization</li><li>Link Assistant for optimized internal links on autopilot</li><li>A Redirection Manager to eliminate 404 errors</li><li><a href=\"https://aioseo.com/features/\" title=\"Features\">And more</a></li></ul>\n\n\n\n<p>AIOSEO also has a powerful SEO Analysis tool that makes it easy to conduct competitor analysis, even if you have no technical skills. </p>\n\n\n\n<p>The best part? You can do this right from within WordPress.</p>\n\n\n\n<p>With AIOSEO, you can decipher what your competitors are doing to boost their SEO. This enables you to reverse engineer their process and steal their traffic.</p>\n\n\n\n<p>For step-by-step instructions on how to install AIOSEO, check our&nbsp;<a href=\"https://aioseo.com/docs/installing-all-in-one-seo-pro/\" title=\"Installing All in One SEO Pro\">detailed installation guide</a>.</p>\n\n\n\n<h3 id=\"aioseo-installing-the-seo-analysis-tool\">First Things First, Check Your Site</h3>\n\n\n\n<p>Once you’ve installed AIOSEO, the first step to running a competitor analysis is to check your own site&#8217;s performance. To do that, simply navigate to the <strong>All in One SEO » SEO Analysis</strong> page. This will open a new screen with the <strong>SEO Audit Checklist</strong> tool.</p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"730\" height=\"501\" src=\"https://aioseo.com/wp-content/uploads/2021/05/seo-audit-checklist-in-all-in-one-seo.png\" alt=\"SEO Audit Checklist in All in One SEO\" class=\"wp-image-39504\" srcset=\"https://aioseo.com/wp-content/uploads/2021/05/seo-audit-checklist-in-all-in-one-seo.png 730w, https://aioseo.com/wp-content/uploads/2021/05/seo-audit-checklist-in-all-in-one-seo-300x206.png 300w, https://aioseo.com/wp-content/uploads/2021/05/seo-audit-checklist-in-all-in-one-seo-600x412.png 600w, https://aioseo.com/wp-content/uploads/2021/05/seo-audit-checklist-in-all-in-one-seo-87x60.png 87w, https://aioseo.com/wp-content/uploads/2021/05/seo-audit-checklist-in-all-in-one-seo-131x90.png 131w\" sizes=\"(max-width: 730px) 100vw, 730px\" /></figure>\n\n\n\n<p>The SEO Audit Checklist analyzes your website and gives you an overall SEO score. It also gives you a checklist with helpful recommendations on improving your overall SEO score, fixing critical issues, and checking what you’ve optimized well.&nbsp;</p>\n\n\n\n<h3 id=\"aioseo-analyzing-your-competitors-site\">Analyzing Your Competitor’s Site</h3>\n\n\n\n<p>Once you&#8217;ve fixed the issues on your site, it&#8217;s time to continue with your SEO competitor analysis. So, the next step is to click on the <strong>Analyze Competitor Site</strong> tab. Doing so will open a new screen where you can enter your competitor’s URL. </p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"730\" height=\"470\" src=\"https://aioseo.com/wp-content/uploads/2021/05/enter-competitor-url-in-all-in-one-seo.png\" alt=\"Analyzing your competitor\'s site in All in One SEO\" class=\"wp-image-39505\" srcset=\"https://aioseo.com/wp-content/uploads/2021/05/enter-competitor-url-in-all-in-one-seo.png 730w, https://aioseo.com/wp-content/uploads/2021/05/enter-competitor-url-in-all-in-one-seo-300x193.png 300w, https://aioseo.com/wp-content/uploads/2021/05/enter-competitor-url-in-all-in-one-seo-600x386.png 600w, https://aioseo.com/wp-content/uploads/2021/05/enter-competitor-url-in-all-in-one-seo-93x60.png 93w, https://aioseo.com/wp-content/uploads/2021/05/enter-competitor-url-in-all-in-one-seo-140x90.png 140w\" sizes=\"(max-width: 730px) 100vw, 730px\" /></figure>\n\n\n\n<p>Next, click the <strong>Analyze </strong>button. And like magic, AIOSEO will perform an in-depth SEO analysis of your competitor’s site and give you the overall SEO site score.&nbsp;</p>\n\n\n\n<h2 id=\"spying-on-other-crucial-seo-and-performance-data\">Spying on Other Crucial SEO and Performance Data</h2>\n\n\n\n<p>AIOSEO’s <strong>Analyze Competitor Site</strong> tool allows you to dig deeper into your competitor&#8217;s site and see how they’ve optimized their meta tags, site performance, etc.&nbsp;We&#8217;ll show you how to do this next.</p>\n\n\n\n<h3 id=\"aioseo-checking-your-competitors-basic-seo\">Checking Your Competitor’s Basic SEO&nbsp;</h3>\n\n\n\n<p>In the <strong>Basic SEO </strong>section, you can see how your competitor has optimized their SEO title and meta description.&nbsp;</p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"730\" height=\"407\" src=\"https://aioseo.com/wp-content/uploads/2021/05/basic-seo-competitor-analysis-in-all-inone-seo.png\" alt=\"Checking your competitor\'s basic SEO in All in One SEO\" class=\"wp-image-39507\" srcset=\"https://aioseo.com/wp-content/uploads/2021/05/basic-seo-competitor-analysis-in-all-inone-seo.png 730w, https://aioseo.com/wp-content/uploads/2021/05/basic-seo-competitor-analysis-in-all-inone-seo-300x167.png 300w, https://aioseo.com/wp-content/uploads/2021/05/basic-seo-competitor-analysis-in-all-inone-seo-600x335.png 600w, https://aioseo.com/wp-content/uploads/2021/05/basic-seo-competitor-analysis-in-all-inone-seo-108x60.png 108w, https://aioseo.com/wp-content/uploads/2021/05/basic-seo-competitor-analysis-in-all-inone-seo-161x90.png 161w\" sizes=\"(max-width: 730px) 100vw, 730px\" /></figure>\n\n\n\n<p>You can also find other important metrics, such as character length, keywords in the title and description, H1 tags, H2 tags, image alt attributes, external links, etc.</p>\n\n\n\n<p>Having said that, you can view this hard data and compare it with your own optimization and make adjustments where they may have done a better job.</p>\n\n\n\n<p>Alright, let’s take a look at the Advanced SEO analysis next.</p>\n\n\n\n<h3 id=\"aioseo-checking-your-competitors-advanced-seo\">Checking Your Competitor’s Advanced SEO&nbsp;</h3>\n\n\n\n<p>In the <strong>Advanced SEO </strong>section, we take spying on your competitors’ SEO one step further. </p>\n\n\n\n<p>For example, here you can see that the <a href=\"https://aioseo.com/how-to-edit-a-robots-txt-file-in-wordpress/\" title=\"How to Easily Edit a Robots.txt File in WordPress (Step by Step)\">robots.txt file</a> is missing as well as some <a href=\"https://aioseo.com/how-to-fix-wrong-facebook-thumbnail-in-wordpress/\" title=\"How to Fix Wrong Facebook Thumbnail in WordPress\">Open Graph meta tags</a>.&nbsp;</p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"702\" height=\"401\" src=\"https://aioseo.com/wp-content/uploads/2021/05/steal-competitors-keywords-advanced-seo.png\" alt=\"Checking your competitor\'s advanced SEO in All in One SEO\" class=\"wp-image-136187\" srcset=\"https://aioseo.com/wp-content/uploads/2021/05/steal-competitors-keywords-advanced-seo.png 702w, https://aioseo.com/wp-content/uploads/2021/05/steal-competitors-keywords-advanced-seo-300x171.png 300w, https://aioseo.com/wp-content/uploads/2021/05/steal-competitors-keywords-advanced-seo-600x343.png 600w\" sizes=\"(max-width: 702px) 100vw, 702px\" /></figure>\n\n\n\n<p>But you can also see what your competitor has done well marked in green. So use this information and compare it with your SEO score and make sure you&#8217;ve everything marked in green.</p>\n\n\n\n<h3 id=\"aioseo-checking-your-competitors-site-performance\">Checking Your Competitor’s Site Performance</h3>\n\n\n\n<p>As most website owners know, site speed is one of the most crucial factors for SEO. Google favors sites that load fast in its search results.</p>\n\n\n\n<p>That said, you can view the response time of your competitor’s website, plus other performance metrics in the <strong>Performance</strong> section.</p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" src=\"https://aioseo.com/wp-content/uploads/2021/05/steal-competitors-keywords-performance.png\" alt=\"Checking your competitor\'s site performance in All in One SEO\" class=\"wp-image-136185\" width=\"700\" height=\"386\" srcset=\"https://aioseo.com/wp-content/uploads/2021/05/steal-competitors-keywords-performance.png 700w, https://aioseo.com/wp-content/uploads/2021/05/steal-competitors-keywords-performance-300x165.png 300w, https://aioseo.com/wp-content/uploads/2021/05/steal-competitors-keywords-performance-600x331.png 600w\" sizes=\"(max-width: 700px) 100vw, 700px\" /></figure>\n\n\n\n<p>And you can click on the small errors in the right menu to learn more about each performance metric and get recommendations on improving them.</p>\n\n\n\n<h2 id=\"aioseo-checking-and-stealing-your-competitors-keywords\">How to Check and “Steal” Your Competitors’ Keywords (Using Ahrefs)</h2>\n\n\n\n<p>Now to the reason you came here&#8230; </p>\n\n\n\n<p>Checking and stealing your competitor&#8217;s keywords.</p>\n\n\n\n<p>There are many <a href=\"https://aioseo.com/best-seo-keyword-analysis-tool/\" title=\"8 Best SEO Keyword Analysis Tools You Need to Know in 2022\">keyword analysis tools</a> you can use to check the keywords your competitors are using and ethically &#8220;steal&#8221; them. However, we recommend <a href=\"https://aioseo.com/recommends/ahrefs/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Ahrefs</a>. We&#8217;ll also be using it to illustrate this powerful SEO hack.</p>\n\n\n\n<p>To get started, go to <strong>Ahrefs » Site Explorer</strong> and input your site&#8217;s URL. For illustration purposes, we&#8217;ll use Ahrefs as our example.</p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"700\" height=\"241\" src=\"https://aioseo.com/wp-content/uploads/2021/05/steal-competitor-traffic-ahrefs-content-gap.png\" alt=\"Ahrefs\' Site Explorer is a fantastic tool for stealing competitors\' keywords.\" class=\"wp-image-135565\" srcset=\"https://aioseo.com/wp-content/uploads/2021/05/steal-competitor-traffic-ahrefs-content-gap.png 700w, https://aioseo.com/wp-content/uploads/2021/05/steal-competitor-traffic-ahrefs-content-gap-300x103.png 300w, https://aioseo.com/wp-content/uploads/2021/05/steal-competitor-traffic-ahrefs-content-gap-600x207.png 600w\" sizes=\"(max-width: 700px) 100vw, 700px\" /></figure>\n\n\n\n<p>Next, click on the <strong>Content Gap</strong> tab and input your top competitors&#8217; URLs and your URL in the <strong>But the following target doesn&#8217;t rank for</strong> field:</p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"700\" height=\"489\" src=\"https://aioseo.com/wp-content/uploads/2021/05/steal-competitor-traffic-ahrefs-content-gap-01.png\" alt=\"To get started stealing your competitors\' keywords in Site Explorer, click on the Content Gap tab.\" class=\"wp-image-136192\" srcset=\"https://aioseo.com/wp-content/uploads/2021/05/steal-competitor-traffic-ahrefs-content-gap-01.png 700w, https://aioseo.com/wp-content/uploads/2021/05/steal-competitor-traffic-ahrefs-content-gap-01-300x210.png 300w, https://aioseo.com/wp-content/uploads/2021/05/steal-competitor-traffic-ahrefs-content-gap-01-600x419.png 600w\" sizes=\"(max-width: 700px) 100vw, 700px\" /></figure>\n\n\n\n<p>Once you&#8217;ve filled in this information, click on the <strong>Show Keywords</strong> button. Doing so will open a page with all the keywords your competitors rank for, but you don&#8217;t.</p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"700\" height=\"438\" src=\"https://aioseo.com/wp-content/uploads/2021/05/steal-competitor-traffic-ahrefs-content-gap-2.png\" alt=\"Ahrefs shows the keywords your competitors rank for but you don\'t.\" class=\"wp-image-135568\" srcset=\"https://aioseo.com/wp-content/uploads/2021/05/steal-competitor-traffic-ahrefs-content-gap-2.png 700w, https://aioseo.com/wp-content/uploads/2021/05/steal-competitor-traffic-ahrefs-content-gap-2-300x188.png 300w, https://aioseo.com/wp-content/uploads/2021/05/steal-competitor-traffic-ahrefs-content-gap-2-600x375.png 600w\" sizes=\"(max-width: 700px) 100vw, 700px\" /></figure>\n\n\n\n<p>Next, export these keywords in CSV format so you can use them to build effective SEO campaigns.</p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"700\" height=\"307\" src=\"https://aioseo.com/wp-content/uploads/2021/05/steal-competitor-traffic-ahrefs-content-gap-export-2-1.png\" alt=\"You can export your keywords in CSV format.\" class=\"wp-image-135574\" srcset=\"https://aioseo.com/wp-content/uploads/2021/05/steal-competitor-traffic-ahrefs-content-gap-export-2-1.png 700w, https://aioseo.com/wp-content/uploads/2021/05/steal-competitor-traffic-ahrefs-content-gap-export-2-1-300x132.png 300w, https://aioseo.com/wp-content/uploads/2021/05/steal-competitor-traffic-ahrefs-content-gap-export-2-1-600x263.png 600w\" sizes=\"(max-width: 700px) 100vw, 700px\" /></figure>\n\n\n\n<p>That’s it!</p>\n\n\n\n<p>You&#8217;ve ethically &#8220;stolen&#8221; your competitors&#8217; keywords. You can now create data-driven content that will rank for keywords important to your business.</p>\n\n\n\n<p>We hope this post helped you learn how to check and steal your competitors&#8217; keywords. You may also want to check out other articles on our blog, like&nbsp;<a href=\"https://aioseo.com/how-to-add-google-merchant-center-listing-schema-to-wordpress/\" title=\"How to Add Google Merchant Center Listing Schema to WordPress\">how to use Google Merchant Center listing schema in WordPress</a> and <a href=\"https://aioseo.com/ways-to-increase-your-organic-clickthrough-rates/\" title=\"8 Proven Ways to Increase Your Organic Clickthrough Rates\">how to boost your organic CTR</a>. <br><br>If you found this article helpful, then please subscribe to our <a href=\"https://www.youtube.com/c/AIOSEO\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">YouTube Channel</a>. You’ll find many more helpful tutorials there. You can also follow us on <a href=\"https://twitter.com/aioseopack\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Twitter</a>, <a href=\"https://www.linkedin.com/company/aioseo/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">LinkedIn</a>, or <a href=\"https://facebook.com/aioseopack/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Facebook</a> to stay in the loop.</p>The post <a href=\"https://aioseo.com/check-competitors-keywords/\">How to Check and “Steal” Your Competitors’ Top Keywords</a> first appeared on <a href=\"https://aioseo.com\">AIOSEO</a>.\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:36:\"http://wellformedweb.org/CommentAPI/\";a:1:{s:10:\"commentRss\";a:1:{i:0;a:5:{s:4:\"data\";s:51:\"https://aioseo.com/check-competitors-keywords/feed/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:38:\"http://purl.org/rss/1.0/modules/slash/\";a:1:{s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:2:\"10\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:9;a:6:{s:4:\"data\";s:88:\"\n		\n		\n					\n		\n		\n		\n				\n		\n		\n		\n		\n		\n		\n\n					\n										\n					\n					\n			\n		\n		\n			\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:5:{s:0:\"\";a:7:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:43:\"How to Run a Rich Results Test in WordPress\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:150:\"https://aioseo.com/how-to-run-a-rich-results-test-in-wordpress/?utm_source=rss&utm_medium=rss&utm_campaign=how-to-run-a-rich-results-test-in-wordpress\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:71:\"https://aioseo.com/how-to-run-a-rich-results-test-in-wordpress/#respond\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Thu, 29 Dec 2022 17:00:02 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"category\";a:6:{i:0;a:5:{s:4:\"data\";s:4:\"Blog\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:1;a:5:{s:4:\"data\";s:8:\"SEO Tips\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:2;a:5:{s:4:\"data\";s:24:\"google rich results test\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:3;a:5:{s:4:\"data\";s:30:\"how to run a rich results test\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:4;a:5:{s:4:\"data\";s:17:\"rich results test\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:5;a:5:{s:4:\"data\";s:27:\"wordpress rich results test\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:28:\"https://aioseo.com/?p=146956\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:11:\"isPermaLink\";s:5:\"false\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:435:\"<p>Would you like to learn how to run a rich results test in WordPress? Rich results deliver higher click-through rates (CTRs) and conversions. A rich results test reveals whether your page can be displayed as a rich snippet in search&#8230;</p>\nThe post <a href=\"https://aioseo.com/how-to-run-a-rich-results-test-in-wordpress/\">How to Run a Rich Results Test in WordPress</a> first appeared on <a href=\"https://aioseo.com\">AIOSEO</a>.\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:15:\"Sherrie Gossett\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:40:\"http://purl.org/rss/1.0/modules/content/\";a:1:{s:7:\"encoded\";a:1:{i:0;a:5:{s:4:\"data\";s:27507:\"<p>Would you like to learn how to run a rich results test in WordPress?</p>\n\n\n\n<p>Rich results deliver higher click-through rates (CTRs) and conversions. A rich results test reveals whether your page can be displayed as a rich snippet in search results.</p>\n\n\n\n<p>This step-by-step tutorial will show you the easiest way to run a rich results test in WordPress.</p>\n\n\n\n<p>What you&#8217;ll need: The <a href=\"https://aioseo.com/pricing\" title=\"All in One SEO (AIOSEO) plugin\">All in One SEO (AIOSEO) plugin</a></p>\n\n\n\n<div class=\"is-layout-flow wp-block-group aioseo-table-of-contents has-theme-info-background-color has-background\"><div class=\"wp-block-group__inner-container\">\n<p>In This Article</p>\n\n\n\n<div class=\"wp-block-aioseo-table-of-contents\"><ul><li><a href=\"#aioseo-what-is-a-rich-results-test\">What is a Rich Results Test?</a></li><li><a href=\"#aioseo-step-1-install-the-all-in-one-seo-aioseo-plugin\">Step 1: Install the All in One SEO (AIOSEO) Plugin</a></li><li><a href=\"#aioseo-step-2-how-to-run-a-rich-results-test-in-wordpress\">Step 2: How to Run a Rich Results Test in WordPress</a><ul></ul></li><li><a href=\"#aioseo-step-4-review-the-results\">Step 3: Review the Results</a><ul><li><a href=\"#aioseo-errors-and-troubleshooting\">Errors and Troubleshooting</a><ul></ul></li></ul></li><li><a href=\"#aioseo-qa-on-rich-results-tests\">Q&#038;A</a><ul></ul></li><li><a href=\"#aioseo-whats-next\">What&#8217;s Next?</a></li></ul></div>\n</div></div>\n\n\n\n<h2 id=\"aioseo-what-is-a-rich-results-test\">What is a Rich Results Test?</h2>\n\n\n\n<p>A rich results test is a code validation test that checks a web page for the presence and accuracy of structured data. The test previews what a rich snippet will look like in search engine results pages (SERPs). If the tested page lacks structured data, the test will reveal that. And it will list any errors in the code.</p>\n\n\n\n<p>Follow this step-by-step guide to learn how to run a rich results test right from the WordPress editor.</p>\n\n\n\n<h2 id=\"aioseo-step-1-install-the-all-in-one-seo-aioseo-plugin\">Step 1: Install the All in One SEO (AIOSEO) Plugin</h2>\n\n\n\n<p>First, we recommend you <a href=\"https://aioseo.com/pricing/\">download the AIOSEO plugin</a>. This plugin will enable you to add schema markup to a page and run a rich results test in WordPress with just a few clicks.</p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"471\" src=\"https://aioseo.com/wp-content/uploads/2022/12/2-aioseo-homepage-1024x471.png\" alt=\"aioseo-homepage\" class=\"wp-image-146993\" srcset=\"https://aioseo.com/wp-content/uploads/2022/12/2-aioseo-homepage-1024x471.png 1024w, https://aioseo.com/wp-content/uploads/2022/12/2-aioseo-homepage-300x138.png 300w, https://aioseo.com/wp-content/uploads/2022/12/2-aioseo-homepage-768x353.png 768w, https://aioseo.com/wp-content/uploads/2022/12/2-aioseo-homepage-600x276.png 600w, https://aioseo.com/wp-content/uploads/2022/12/2-aioseo-homepage.png 1390w\" sizes=\"100vw\" /></figure>\n\n\n\n<p>AIOSEO has high ratings on WordPress.org, and over 3 million site owners are currently using it.</p>\n\n\n\n<p>Follow the <a href=\"https://aioseo.com/docs/installing-all-in-one-seo-pro/\" title=\"\">instructions here</a> to install and activate AIOSEO.</p>\n\n\n\n<h2 id=\"aioseo-step-2-how-to-run-a-rich-results-test-in-wordpress\">Step 2: How to Run a Rich Results Test in WordPress</h2>\n\n\n\n<p>Now, in your WordPress editor, navigate to a page that you want to test.</p>\n\n\n\n<h3 id=\"aioseo-open-the-aioseo-schema-tool\">Open the AIOSEO Schema Tool</h3>\n\n\n\n<ul><li>In the right-hand column, click on the green AIOSEO button to open a list of AIOSEO tools, including <strong>Schema</strong>.</li><li>Then, click on <strong>Schema</strong>.</li></ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"611\" src=\"https://aioseo.com/wp-content/uploads/2022/12/aioseo-navigate-to-schema-1024x611.png\" alt=\"aioseo navigate to schema\" class=\"wp-image-147290\" srcset=\"https://aioseo.com/wp-content/uploads/2022/12/aioseo-navigate-to-schema-1024x611.png 1024w, https://aioseo.com/wp-content/uploads/2022/12/aioseo-navigate-to-schema-300x179.png 300w, https://aioseo.com/wp-content/uploads/2022/12/aioseo-navigate-to-schema-768x458.png 768w, https://aioseo.com/wp-content/uploads/2022/12/aioseo-navigate-to-schema-600x358.png 600w, https://aioseo.com/wp-content/uploads/2022/12/aioseo-navigate-to-schema.png 1196w\" sizes=\"100vw\" /></figure>\n\n\n\n<p>Now you can see the <strong>Schema in Use</strong> box. (Notice that AIOSEO, by default, adds the &#8220;Article&#8221; schema to all posts.)</p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"534\" src=\"https://aioseo.com/wp-content/uploads/2022/12/2-aioseo-schema-in-use-1024x534.png\" alt=\"aioseo-schema-in-use\" class=\"wp-image-146977\" srcset=\"https://aioseo.com/wp-content/uploads/2022/12/2-aioseo-schema-in-use-1024x534.png 1024w, https://aioseo.com/wp-content/uploads/2022/12/2-aioseo-schema-in-use-300x156.png 300w, https://aioseo.com/wp-content/uploads/2022/12/2-aioseo-schema-in-use-768x400.png 768w, https://aioseo.com/wp-content/uploads/2022/12/2-aioseo-schema-in-use-600x313.png 600w, https://aioseo.com/wp-content/uploads/2022/12/2-aioseo-schema-in-use.png 1176w\" sizes=\"100vw\" /></figure>\n\n\n\n<h3 id=\"aioseo-begin-validation\">Begin Validation</h3>\n\n\n\n<p>Now click the gray <strong>Validate Schema</strong> button.</p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"553\" src=\"https://aioseo.com/wp-content/uploads/2022/12/3-aioseo-validate-schema-button-1-1024x553.png\" alt=\"aioseo valudate schema\" class=\"wp-image-147292\" srcset=\"https://aioseo.com/wp-content/uploads/2022/12/3-aioseo-validate-schema-button-1-1024x553.png 1024w, https://aioseo.com/wp-content/uploads/2022/12/3-aioseo-validate-schema-button-1-300x162.png 300w, https://aioseo.com/wp-content/uploads/2022/12/3-aioseo-validate-schema-button-1-768x415.png 768w, https://aioseo.com/wp-content/uploads/2022/12/3-aioseo-validate-schema-button-1-600x324.png 600w, https://aioseo.com/wp-content/uploads/2022/12/3-aioseo-validate-schema-button-1.png 1173w\" sizes=\"100vw\" /></figure>\n\n\n\n<p>A pop-up window displays the schema markup that&#8217;s on the page.</p>\n\n\n\n<ul><li>Click the blue <strong>Test with Google</strong> button at the upper right. This will take you to Google&#8217;s Rich Results Test tool.</li></ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"546\" src=\"https://aioseo.com/wp-content/uploads/2022/12/4-aioseo-rich-results-test-button-1024x546.png\" alt=\"aioseo test with google button\" class=\"wp-image-146968\" srcset=\"https://aioseo.com/wp-content/uploads/2022/12/4-aioseo-rich-results-test-button-1024x546.png 1024w, https://aioseo.com/wp-content/uploads/2022/12/4-aioseo-rich-results-test-button-300x160.png 300w, https://aioseo.com/wp-content/uploads/2022/12/4-aioseo-rich-results-test-button-768x410.png 768w, https://aioseo.com/wp-content/uploads/2022/12/4-aioseo-rich-results-test-button-600x320.png 600w, https://aioseo.com/wp-content/uploads/2022/12/4-aioseo-rich-results-test-button.png 1117w\" sizes=\"100vw\" /></figure>\n\n\n\n<h3 id=\"aioseo-access-googles-rich-results-test\">Access Google&#8217;s Rich Results Test</h3>\n\n\n\n<p>Google&#8217;s Rich Results Test website will open in a new window.</p>\n\n\n\n<p>The schema markup code is automatically pasted into this page.</p>\n\n\n\n<ul><li>Click the orange <strong>TEST CODE</strong> button at the bottom right.</li></ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"550\" src=\"https://aioseo.com/wp-content/uploads/2022/12/5-google-rich-results-test-code-button-1024x550.png\" alt=\"google rich results test code button\" class=\"wp-image-146969\" srcset=\"https://aioseo.com/wp-content/uploads/2022/12/5-google-rich-results-test-code-button-1024x550.png 1024w, https://aioseo.com/wp-content/uploads/2022/12/5-google-rich-results-test-code-button-300x161.png 300w, https://aioseo.com/wp-content/uploads/2022/12/5-google-rich-results-test-code-button-768x412.png 768w, https://aioseo.com/wp-content/uploads/2022/12/5-google-rich-results-test-code-button-600x322.png 600w, https://aioseo.com/wp-content/uploads/2022/12/5-google-rich-results-test-code-button.png 1330w\" sizes=\"100vw\" /></figure>\n\n\n\n<p>Within seconds, your results will be available.</p>\n\n\n\n<h4 id=\"aioseo-optional-googlebot-smartphone-or-googlebot-desktop\">Optional: Googlebot Smartphone or Googlebot Desktop?</h4>\n\n\n\n<p>To the left of the test button, you&#8217;ll see an option to choose between &#8220;Googlebot smartphone&#8221; and Googlebot desktop.&#8221;</p>\n\n\n\n<p>Googlebot is the name of Google&#8217;s crawler. The<strong> smartphone crawler</strong> simulates a mobile user, and the <strong>desktop crawler </strong>simulates a desktop user. (These simulation devices are also called &#8220;user agents.&#8221;)</p>\n\n\n\n<p>Because most users search from a mobile device, Google has set &#8220;Googlebot smartphone&#8221; as the default setting for the rich results test. The default setting is fine.</p>\n\n\n\n<h2 id=\"aioseo-step-4-review-the-results\">Step 3: Review the Results</h2>\n\n\n\n<p>In our example, we are testing a page with 3 types of schema applied:</p>\n\n\n\n<ul><li>Article</li><li>FAQ and</li><li>Breadcrumbs.</li></ul>\n\n\n\n<p>Here are our results.</p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"565\" src=\"https://aioseo.com/wp-content/uploads/2022/12/6-rich-results-test-valid-1024x565.png\" alt=\"rich results test valid items detected\" class=\"wp-image-146970\" srcset=\"https://aioseo.com/wp-content/uploads/2022/12/6-rich-results-test-valid-1024x565.png 1024w, https://aioseo.com/wp-content/uploads/2022/12/6-rich-results-test-valid-300x166.png 300w, https://aioseo.com/wp-content/uploads/2022/12/6-rich-results-test-valid-768x424.png 768w, https://aioseo.com/wp-content/uploads/2022/12/6-rich-results-test-valid-600x331.png 600w, https://aioseo.com/wp-content/uploads/2022/12/6-rich-results-test-valid.png 1409w\" sizes=\"100vw\" /></figure>\n\n\n\n<p>We can see in the image above that our page passed the test: 3 structured data types are present. No errors are listed.</p>\n\n\n\n<h3 id=\"aioseo-preview-rich-results\">Preview Rich Results</h3>\n\n\n\n<p>On this test results page, you can click <strong>PREVIEW RESULTS</strong> to see what your rich snippet would look like in a Google search.</p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"343\" src=\"https://aioseo.com/wp-content/uploads/2022/12/7-rich-results-test-preview-1024x343.png\" alt=\"rich results test preview button\" class=\"wp-image-146971\" srcset=\"https://aioseo.com/wp-content/uploads/2022/12/7-rich-results-test-preview-1024x343.png 1024w, https://aioseo.com/wp-content/uploads/2022/12/7-rich-results-test-preview-300x100.png 300w, https://aioseo.com/wp-content/uploads/2022/12/7-rich-results-test-preview-768x257.png 768w, https://aioseo.com/wp-content/uploads/2022/12/7-rich-results-test-preview-600x201.png 600w, https://aioseo.com/wp-content/uploads/2022/12/7-rich-results-test-preview.png 1402w\" sizes=\"100vw\" /></figure>\n\n\n\n<p>You can see in the preview that Google has selected 2 FAQs from the article to appear at the bottom of the search snippet. This inclusion of FAQs results from applying FAQ schema to the page.</p>\n\n\n\n<p>The preview is interactive: you can click on FAQs to expand them and view the answers.</p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"908\" height=\"300\" src=\"https://aioseo.com/wp-content/uploads/2022/12/8-faq-rich-snippet-preview.png\" alt=\"faq rich snippet preview\" class=\"wp-image-146972\" srcset=\"https://aioseo.com/wp-content/uploads/2022/12/8-faq-rich-snippet-preview.png 908w, https://aioseo.com/wp-content/uploads/2022/12/8-faq-rich-snippet-preview-300x99.png 300w, https://aioseo.com/wp-content/uploads/2022/12/8-faq-rich-snippet-preview-768x254.png 768w, https://aioseo.com/wp-content/uploads/2022/12/8-faq-rich-snippet-preview-600x198.png 600w\" sizes=\"100vw\" /></figure>\n\n\n\n<h3 id=\"aioseo-errors-and-troubleshooting\">Errors and Troubleshooting</h3>\n\n\n\n<p>You don&#8217;t usually need to worry about code errors when you use a schema generator like the one included in the AIOSEO plugin. However, the benefit of running rich results tests on schema applied by AIOSEO is you&#8217;ll get to see a <strong>preview</strong> of your rich snippets and confirm that the code is applied correctly.</p>\n\n\n\n<p>If you&#8217;re using AIOSEO&#8217;s <em>custom</em> schema feature to add custom code, you’ll be able to verify the schema directly with Google to ensure that it validates and has no errors. You will also be able to save the markup as a template for future use.</p>\n\n\n\n<h4 id=\"aioseo-what-errors-does-the-rich-results-test-flag\">What Errors Does the Rich Results Test Flag?</h4>\n\n\n\n<p>The Rich Results Test will flag errors related to URL status and crawling issues.</p>\n\n\n\n<p>Common errors include robots.txt rules like “<a href=\"https://aioseo.com/docs/when-to-use-noindex-or-the-robots-txt/\">noindex</a>” which prevent crawling and indexing.</p>\n\n\n\n<ul><li>The test will also flag any missing items in a schema type.</li><li>And it will list any code errors, like a missing curly brace.</li></ul>\n\n\n\n<p>You can find out more about these issues <a href=\"https://support.google.com/webmasters/answer/7445569\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">here</a>.</p>\n\n\n\n<h2 id=\"aioseo-saving-your-test-to-google-search-console\">Saving Your Test to Google Search Console</h2>\n\n\n\n<p>The Google Rich Results Test is part of Google Search Console (GSC). But there&#8217;s no need to have a Google Search Console account to use the test.</p>\n\n\n\n<p>If you do have a GSC account, you can save your rich results test for 90 days by bookmarking it.</p>\n\n\n\n<h2 id=\"aioseo-google-search-consoles-structured-data-reports\">Google Search Console&#8217;s Structured Data Reports</h2>\n\n\n\n<p>A benefit of having a free Google Search Console (GSC) account is that it <a href=\"https://developers.google.com/search/blog/2019/05/monitoring-structured-data-with-search-console\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">monitors</a> your structured data performance on an ongoing basis. It also provides detailed information about your website’s search appearance.</p>\n\n\n\n<p>When you set up a GSC account, you&#8217;ll need to verify your site ownership, which you can do easily using the AIOSEO plugin. Go to <strong>AIOSEO » General Settings » Webmaster Tools</strong> to do this.</p>\n\n\n\n<p>To get started with Google Search Console, learn how to use it to <a href=\"https://www.monsterinsights.com/how-to-configure-your-wordpress-website-with-google-search-console/\" target=\"_blank\" rel=\"noopener\" title=\"\">optimize your WordPress website</a>.</p>\n\n\n\n<h2 id=\"aioseo-list-of-structured-data-testing-tools\">List of Structured Data Testing Tools</h2>\n\n\n\n<p>For those curious about what structured data tests are available for testing your schema markup, here&#8217;s a list of commonly used ones.</p>\n\n\n\n<ul><li>Google Rich Results Test</li><li>Google Search Console Structured Data Report</li><li>Google Email Markup Tester</li><li>Schema.org&#8217;s Schema Markup Validator</li><li>Microsoft Bing Markup Validator</li><li>Yandex Webmaster Structured Data Validator</li><li>JSON-LD Playground</li><li>Structured Data Linter</li><li>Microdata Tool</li><li>RDF Translator</li><li>SEO SiteCheckup’s Microdata Schema Test</li></ul>\n\n\n\n<p>Most structured data tests allow you to test in two ways: by adding a URL (called the test URL) into a field. Or by adding a schema code snippet to a field.</p>\n\n\n\n<p>Not all tests offer the same functionality. For example, some don’t provide previews of rich results.</p>\n\n\n\n<h2 id=\"aioseo-qa-on-rich-results-tests\">Q&amp;A on Rich Results Tests</h2>\n\n\n\n<div data-schema-only=\"false\" class=\"wp-block-aioseo-faq\" id=\"aioseo-what-are-rich-results-and-how-do-they-impact-seo\"><h3 class=\"aioseo-faq-block-question\">What are rich results, and how do they impact SEO?</h3><div class=\"aioseo-faq-block-answer\">\n<p>A rich result is a search engine snippet that includes special information like reviews, star ratings, FAQs, prices, product stock status, images, and delivery options. Unlike standard search engine snippets that display a linked title and page description, rich results (also called &#8220;rich snippets&#8221;) provide a greater variety of information and are visually prominent.</p>\n\n\n\n<p>Because these results stand out, they often drive more engagement and click-throughs, And because they give searchers a better idea of what your page offers, rich snippets can drive <em>higher-quality</em> traffic to your website.</p>\n</div></div>\n\n\n\n<div data-schema-only=\"false\" class=\"wp-block-aioseo-faq\" id=\"aioseo-what-do-rich-results-look-like\"><h3 class=\"aioseo-faq-block-question\">What do rich results look like?</h3><div class=\"aioseo-faq-block-answer\">\n<p>Rich results take a variety of forms in search appearance. You can think of rich results as &#8220;deluxe displays&#8221; that may include things like star ratings, ticket prices, and FAQs.<br><br>Here&#8217;s an example of FAQs displayed along with the article.<br></p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"382\" src=\"https://aioseo.com/wp-content/uploads/2022/12/9-faq-rich-result-example-1024x382.png\" alt=\"faq rich snippet example\" class=\"wp-image-146973\" srcset=\"https://aioseo.com/wp-content/uploads/2022/12/9-faq-rich-result-example-1024x382.png 1024w, https://aioseo.com/wp-content/uploads/2022/12/9-faq-rich-result-example-300x112.png 300w, https://aioseo.com/wp-content/uploads/2022/12/9-faq-rich-result-example-768x287.png 768w, https://aioseo.com/wp-content/uploads/2022/12/9-faq-rich-result-example-600x224.png 600w, https://aioseo.com/wp-content/uploads/2022/12/9-faq-rich-result-example.png 1093w\" sizes=\"100vw\" /></figure>\n\n\n\n<p>Some rich results are interactive, as in the e-commerce example below. When you hover over a product, the display expands, and multiple images fade in and out.</p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"501\" src=\"https://aioseo.com/wp-content/uploads/2022/12/product-rich-snippet-1024x501.jpg\" alt=\"\" class=\"wp-image-147318\" srcset=\"https://aioseo.com/wp-content/uploads/2022/12/product-rich-snippet-1024x501.jpg 1024w, https://aioseo.com/wp-content/uploads/2022/12/product-rich-snippet-300x147.jpg 300w, https://aioseo.com/wp-content/uploads/2022/12/product-rich-snippet-768x376.jpg 768w, https://aioseo.com/wp-content/uploads/2022/12/product-rich-snippet-1536x752.jpg 1536w, https://aioseo.com/wp-content/uploads/2022/12/product-rich-snippet-2048x1003.jpg 2048w, https://aioseo.com/wp-content/uploads/2022/12/product-rich-snippet-600x294.jpg 600w, https://aioseo.com/wp-content/uploads/2022/12/product-rich-snippet-123x60.jpg 123w, https://aioseo.com/wp-content/uploads/2022/12/product-rich-snippet-184x90.jpg 184w\" sizes=\"100vw\" /></figure>\n\n\n\n<p><br>Even though the results above look like ads, they&#8217;re not: they&#8217;re rich snippets made possible by<a href=\"https://aioseo.com/how-to-add-rich-snippets-to-wordpress/\"> adding schema markup</a> to a page.</p>\n\n\n\n<p>Recipe rich snippets often include details like images, preparation time, and ingredients:</p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"727\" src=\"https://aioseo.com/wp-content/uploads/2022/12/10-recipe-rich-snippet-example-1024x727.jpg\" alt=\"recipe rich snippet example\" class=\"wp-image-146974\" srcset=\"https://aioseo.com/wp-content/uploads/2022/12/10-recipe-rich-snippet-example-1024x727.jpg 1024w, https://aioseo.com/wp-content/uploads/2022/12/10-recipe-rich-snippet-example-300x213.jpg 300w, https://aioseo.com/wp-content/uploads/2022/12/10-recipe-rich-snippet-example-768x545.jpg 768w, https://aioseo.com/wp-content/uploads/2022/12/10-recipe-rich-snippet-example-600x426.jpg 600w, https://aioseo.com/wp-content/uploads/2022/12/10-recipe-rich-snippet-example.jpg 1093w\" sizes=\"100vw\" /></figure>\n\n\n\n<p>In addition, some rich results may appear in a clickable carousel at the top of search results.</p>\n\n\n\n<p>There are many rich result types and how they appear in search results depends on the type of schema markup that&#8217;s been added to the page.</p>\n</div></div>\n\n\n\n<div data-schema-only=\"false\" class=\"wp-block-aioseo-faq\" id=\"aioseo-what-is-googles-rich-results-test\"><h3 class=\"aioseo-faq-block-question\">What is Google&#8217;s Rich Results Test?</h3><div class=\"aioseo-faq-block-